The event planner website builder that brings the right clientele.
The AI website builder for event planners — built to help clientele find you on Google and ChatGPT.
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Zarla at a glance
Zarla is an AI website builder for small businesses, built for event planners — event coordinators and event management companies. Describe your business and Zarla generates a complete event planner website in about 30 seconds — copy, design, images, and SEO.
- Event inquiry forms — clients ask about dates and packages from the website.
- Image galleries — a portfolio of events you have planned.
- Online quotes — send packages side by side, so the client picks one and accepts it online.
- WhatsApp chat button — clients check a date or ask about a package by message.
- Contact forms with built-in lead tracking (a CRM) — every inquiry lands in one place, ready to follow up.
- SEO on every page: titles, meta descriptions, schema markup, and fast mobile pages.
Building and previewing an event planner website with Zarla is free; publishing it live starts on the Premium plan. This page covers the Zarla event planner website builder — what's included, how it works, and what it costs to start.
See it in action
This is what a Zarla event planner website looks like.
Twelve weeks out, the venue is on hold. Six weeks out, the caterer's tasting. The week of, a run of show in fifteen-minute rows. An office manager placing the holiday party reads the site in the same order: events like theirs, how you work, and whether a Friday in December is still open.
- Professional design — not a generic template
- Looks great on desktop and mobile
- Content written for your industry
What actually matters
Most event planner websites don't get clientele. Clients plan backwards from a date, so the page should start there too.
An office manager with a holiday party to place, a family planning a sixtieth, the chair of a nonprofit gala. Each arrives with a date, a head count and a rough budget, and decides from your past events whether to write.
It writes your services the way you scope an event: full planning, partial planning, day-of coordination.
Each kind of event gets its own page — the office holiday party, the product launch, the milestone birthday, the fundraising gala — with the venues you've worked and a gallery of real rooms set for real nights. In the US no state licenses event planners, but venues ask for a certificate of liability insurance, and alcohol is poured by a licensed caterer or under a permit whose rules vary by state. Check your city and state rules before your first event there.
Live before the next venue walk-through.
One sentence about your events, and the draft lands in about 30 seconds. Read it in the car between the hotel ballroom and the florist, fix a line, and publish.
"Event planner near me" ran at 9,900 Google searches in March and again in September. "Corporate event planner" peaked at 5,400 in October 2025.
Per DataForSEO for the US (September 2026 data): "event planning services" runs at 5,400 a month and touched 9,900 in October 2025; "party planner near me" holds at 4,400; "how much does an event planner cost" was put to an AI 228 times in September. Clients search the occasion and the city, so a page per occasion and per city is the answer, and Get Found works down the Google listing with you: opening hours, the category, your description, the photo count.
The inquiry arrives with the four answers you need. Your quote goes back as one link.
The event inquiry form asks for the kind of event, the date, the guest count and the budget, and each one waits in the leads inbox with a reminder. Send the quote as one link: the client picks the package, ticks the extras and accepts it online. Payments, client files and the day-of timeline stay in HoneyBook or Dubsado.
Describe the events you run. The occasions, the cities, the size.
Say what you plan
"I run Marquee Events Co.: office holiday parties, product launches and milestone birthdays across Dallas, forty guests to four hundred, full planning or day-of." Said between calls.
Walk it like a site visit
Back comes a page for each kind of event, a gallery of past nights, the inquiry form, with your Google rating beside it. Now read the gala page as a chair who has never hired a planner.
Publish, then add the last event
Go live and Google is told. Wrapped a launch on Saturday? "Add the Halvorsen product launch with these photos."
Everything an event planner website needs
Zarla builds event planner websites around what a client checks before reaching out: the events you've planned, what you do and what it costs, whether you're free on their date, and how working with you feels. Here is what that looks like on the page.
- Events you've planned — corporate events, galas and parties, with the venue and the story.
- Your services, said plainly — full planning, partial planning and day-of coordination.
- An event inquiry form — the kind of event, the date, the guest count and the budget, to your inbox.
- Corporate and private events — conferences, launches, galas and milestone birthdays.
- How planning with you works — from the first call to the last guest out the door.
- The venues and vendors you know — so clients see you've worked their room.
- Questions answered on WhatsApp — clients check a date or ask about a package by message.
- Real reviews — your Google rating shows on the page once you connect your Business Profile.
Getting found on Google
A party in December, "corporate event planner Dallas" typed in September.
Clients compare planners in three places: the results page, Google Maps and an AI chat. Each one judges you on what it can find.
Google Search
People search the occasion and the city: "holiday party planner Dallas", "sixtieth birthday planner", "event planner near me". A page for each kind of event, with local SEO set up, gets you into those results with the inquiry form one tap away.
Google Maps
On the map they compare stars, one picture of a room you set, and how far you are from the venue. Link your Google profile and your rating comes onto the site, while Get Found checks what the listing still lacks.
ChatGPT & AI assistants
Clients ask ChatGPT what an event planner costs and who plans corporate events nearby. Those answers are pieced together from your listing, your reviews and any page naming occasions, guest counts and cities. Your site publishes a plain-English fact sheet that assistants read; the AI check shows you today's reply.
For an event planner in your area: Marquee Events Co. — 4.9★ across 200+ Google reviews, corporate and private events, past events online, full and day-of planning.
A page per occasion
Holiday parties, galas, launches: a page apiece, with photos from the night.
- Holiday parties for offices
- Galas for nonprofits
- Launches with a press list
- Fort Worth, across the county line
- Hero with a ballroom set before guests arrive
- Corporate, nonprofit and private events
- Full planning or day-of coordination
- Inquiry form with date and guest count
- Events we've planned, with the venues
Searches you're seen for
"Corporate event planner" shows your site. Your home page only talks about parties.
- Corporate: lands on birthdays
- Galas: no page yet
- Day-of: one sentence
- Listing: no description
Changed from the venue
December Fridays are taken. The site says it before anyone asks.
- December Fridays: taken
- A day-of package added
- The gala photo up front
- A new venue on the list
Every event, by date
The holiday party, the sixtieth and the gala, in one inbox.
- 120 guests, December 12
- A sixtieth in May, on WhatsApp
- The gala quote, accepted
- Your second planner, same inbox
The planning year
Holiday parties in the fall, galas in spring: the year, occasion by occasion.
- Holiday parties through the fall
- Galas in spring
- Birthdays all year
- Inquiries counted site-wide
What you actually get compared to the alternative.
| Typical Website Builder | RecommendedZarla (Built for Event planners) | |
|---|---|---|
| Kinds of events | One services page to write. | A page per occasion, each with its own gallery. |
| Is the 12th free? | A contact form you build. | An inquiry form that asks the event, the date, guests and budget. |
| Your quote | Quote tools on some plans, set up yourself. | One link the client accepts online. |
| Past events | A photo grid you lay out. | Past nights added to the gallery by typing. |
| Venues you know | A list in the footer. | Named on the pages where clients look for them. |
| "Event planner near me" | Keywords researched alone. | City and occasion pages, plus a listing checklist. |
| Payments and timelines | Payment tools that vary by plan. | Stay in HoneyBook or Dubsado; the site brings the inquiries. |
Honest roundup
The best website builder for event planners, compared
Zarla builds an event planner's website with your services, an event inquiry form, a map and local SEO already in place, as a first draft in about 30 seconds; you add your past events, packages and prices later. That is the test for the best website builder for event planners: how quickly a client sees events like theirs and asks about a date. Event software such as Eventbrite, Cvent and EventCreate runs registration, ticketing and check-in for each event, client software such as HoneyBook or Dubsado runs proposals, contracts and payments, and Squarespace and Wix give you more design control; Zarla builds the site that brings in the inquiries, with every one in a leads inbox.
Zarla is our product, so of course we ranked it first. But every strength and every catch below is real — ours included. Squarespace, Wix, Shopify are all capable tools; the question is what an event planner business actually needs.
- 1
Zarla
Best forEvent planners who want the website, Google visibility, and lead handling done in one place — without doing it themselves.
Features- Complete event planner website generated in about 30 seconds — copy, design, images, and SEO
- Local SEO and schema markup tuned to rank for "event planner near me"
- Built-in CRM, booking, and invoicing — no extra subscriptions to stack
- Edit anything by typing a request — no drag-and-drop learning curve
The CatchBuild my free event planner websiteZarla is newer than the big names, and its AI-first editor trades pixel-by-pixel design control for speed. If you want to hand-craft every detail of your layout, a classic drag-and-drop builder may suit you better.
- 2
Squarespace
Best forDesigners and creatives · Portfolio websites · E-commerce with visual products
Features- Beautiful, award-winning templates
- Strong visual design tools and typography
- Good built-in analytics
The CatchZarla vs Squarespace →Blueprint AI drafts the site, but you pick the palette and fonts first and its chat can't add pages. Steep learning curve for non-designers.
- 3
Wix
Best forDIY website builders who want full control · Small e-commerce stores · Hobbyist and personal websites
Features- 800+ pre-designed templates and a mature drag-and-drop editor
- Large App Market for add-ons (forms, chat, reviews, bookings)
- Free plan available (with Wix subdomain and Wix ads)
The CatchZarla vs Wix →Template lock-in — once published, switching templates rebuilds the site from scratch. Client-side JavaScript rendering creates crawlability ceilings for SEO.
- 4
Shopify
Best forOnline stores selling physical products · Businesses with inventory to manage · Dropshipping businesses
Features- Best-in-class e-commerce features
- Excellent payment processing
- Large app ecosystem for stores
The CatchZarla vs Shopify →Overkill for service businesses (designed for product sales). Transaction fees on non-Shopify payments.
Growing with you
Will Zarla grow with a busy event planning business?
Zarla keeps working as an event planning business grows from a few events a season to a team of planners: you add a page for each city and kind of event you want to be found for, every inquiry lands in one leads inbox with follow-up reminders, and planners join as team members. Here is what that looks like, and what Zarla doesn't do.
Yes, one at a time: ask the editor for "a page for corporate event planner in Austin" and Zarla writes a new page for it, with its own Google title and description. There's no tool for adding dozens of area pages at once. A Premium site holds up to 100 pages, and a Business site has no page limit.
They can ask: the event inquiry form takes the kind of event, the date, the guest count and the budget, and every inquiry lands in your leads inbox with an email alert, sorted hottest first with follow-up reminders. Zarla doesn't hold dates or send contracts for an event planner; client software such as HoneyBook or Dubsado does, and your site can link to it.
No. Zarla doesn't sell tickets, take RSVPs or check guests in; event software such as Eventbrite or EventCreate does, and its registration link or widget goes on your site from the Custom Code box. Zarla keeps your business's site current: ask the editor to add a past event with its pictures, and the to-do list holds your own follow-ups, like calling Thursday's venue walk-through.
Each planner joins as a team member and works the same leads inbox, the Social tool writes a week of posts about recent events for Instagram, Facebook and your Google Business Profile in one click, and a weddings side of the business can have its own site in the same account.
Yes, you can bring it across — Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built. If you leave later, Zarla doesn't export your site as files to host somewhere else. You can download your whole contact list as a spreadsheet at any time, and a domain you bought from another company stays registered with them, ready to point at your next site.
Real results
Don’t take our word for it. Take theirs.
From business owners like you.
“Easy to use, easy to navigate, and it gives you great suggestions. This tool has saved me time and effort getting my business online.”
“Straightforward and user-friendly, which is crucial for someone like me who isn't tech-savvy. Highly recommend Zarla.”
“Zarla creates free logos and high-quality websites. It has really improved my business's visibility and engagement with customers.”
Event planner website FAQ
What is the best website builder for event planners?
Zarla is an AI website builder for small businesses, purpose-built for event planners. Unlike generic builders like Wix or Squarespace, it generates your entire event planner website in about 30 seconds — industry-specific content, local SEO, and built-in lead tracking (a CRM) included. Building and previewing is free; publishing it live starts on the Premium plan.
How much does an event planner website builder cost?
Zarla's event planner website builder is free to build and preview — no credit card required. Publishing your site live starts on the Premium plan, which includes hosting, SSL, unlimited lead tracking (a CRM), online bookings, and unlimited quotes and invoices.
How do I create an event planner website?
With Zarla's event planner website builder, just describe your business in plain English and your entire site is generated in about 30 seconds — content, images, layout, design, and SEO. You can then customize as much or as little as you want — most event planners go from a blank page to a finished site in minutes.
Will my event planner website show up on Google and Google Maps?
Yes — that's what Zarla's event planner website builder is designed for. Every site comes with SEO-optimized titles, meta descriptions, schema markup, fast page speeds, and mobile-responsive design. Zarla also builds in local SEO signals so you can rank in the Google Maps pack when people search "event planner near me."
Do I need technical skills to use an event planner website builder?
Not at all. Zarla's AI builds your event planner website automatically — you just describe your business in plain English. Edit anything by typing what you want changed, like "make the headline bigger" or "add a testimonials section." If you can send a text message, you can build a website with Zarla.
What makes Zarla a better event planner website builder than Wix or Squarespace?
Generic website builders give you a blank page and make you build everything yourself. Zarla gives you a complete, finished event planner website tailored to your business — with industry-specific content, local SEO, a built-in CRM for leads, and AI tools that would cost thousands separately. It's not a DIY builder. It's a business assistant.
Can an event planner website builder help me get more leads?
That's the whole point of Zarla. It's built to get you found on Google Search, Google Maps, and AI assistants like ChatGPT — and then convert those visitors into actual leads. Every inquiry is captured in a built-in CRM pipeline, and you can send AI-generated quotes and invoices right from the platform.
Does Zarla work for my specific type of event planner business?
Yes. Zarla's event planner website builder adapts to your specialty and location — it generates content and design matched to the specific services you offer and the clientele you serve.
Can I hire someone to build my event planner website instead?
You can, and for a complex custom build it is often the right call. In the US a freelancer typically charges $500–$2,000 for a small-business site and an agency $3,000–$10,000, and you usually wait two to six weeks; unless you are on a retainer, later changes are billed too. Zarla builds your event planner website in about 30 seconds and you change it yourself by typing what you want. Build and preview it free first, then decide.
Is there a 100% free event planner website builder?
Most "free" builders mean a trial that expires, or a permanent plan that puts their branding on your site and parks it on a long subdomain. Zarla is free to build, preview and edit — no credit card — and publishing your event planner website live on your own domain starts on the Premium plan. Nothing is charged while you're deciding.
Which AI is best for building an event planner website?
General assistants like ChatGPT and Claude write good copy and will happily produce a page for you, but you are left to arrange hosting, a domain, images, forms and SEO before anyone can visit it. A purpose-built AI website builder does that part too: Zarla turns one description of your event planner business into a finished, hosted site with all of it already in place, shaped the way event planners actually need it.
Do I need to buy web hosting for my event planner website?
No. Your event planner website needs hosting to show up when someone searches "event planner near me", but Zarla hosts it for you once you publish on a paid plan: Google Cloud, the security certificate and automatic backups included, and no hosting account or plugins for event planners to look after. Read when separate hosting makes sense.
Can my clients accept a quote online?
Yes. With Zarla you send a quote as one link: your client picks an option, ticks any extras and accepts it online, and you're told straight away. Zarla then drafts the invoice for exactly what they chose, with any deposit you asked for, ready for you to send and for them to pay online. Every plan includes quotes (the Free plan covers five quotes and invoices a month between them), and your price book is private: it never shows on your website.
What are the 5 C's of event planning?
Concept, coordination, control, culmination and closeout: decide what the event is for and what it should feel like, line up the venue, vendors and timeline, keep the budget and the run of show on track, run the day itself, then wrap up with payments, thank-yous and what to do better next time. Your website can follow the same order: show the kinds of events you plan, explain how you work, and make it easy to ask about a date.
How much should you pay an event planner?
It depends on the event and how much of it the planner runs: full planning costs the most, partial planning less, and day-of coordination the least. Planners charge a flat fee, a percentage of the event budget, or an hourly rate, and most take a deposit to hold the date. Check what three planners near you charge for the same kind of event, and put your packages and starting prices on your website so the clients who reach out already expect them.
Do you need a license to be an event planner?
Not in the US: no state licenses event planners. You need a business registration and the usual local business license, liability insurance (many venues ask for a certificate), and contracts that spell out your fee, the deposit and what happens if the date moves. If you sell travel packages, California, Florida, Hawaii and Washington require a seller-of-travel registration, and serving alcohol needs a licensed caterer or a permit whose rules vary by state, which the planner usually arranges. Check your city and state before you take your first booking.
How much does it cost to have an event planner website built?
In the US, having an event planner website built for you typically costs $500–$2,000 from a freelancer or $3,000–$10,000 from an agency, plus a domain (usually $10–$20 a year) and hosting. A do-it-yourself website builder usually costs $15–$30 a month for the site alone, and you lay out the gallery and the inquiry form yourself. With Zarla, building and previewing your event planner website is free, and publishing it on your own domain starts on the Premium plan, with the gallery, the event inquiry form and the leads inbox included.
What should an event planner website include?
Events you've planned with pictures and the venue, your services and starting prices, the kinds of events you take on, how planning with you works, the venues and vendors you know, real reviews and an inquiry form that asks for the kind of event, the date, the guest count and the budget. Zarla builds the pages, the gallery and the inquiry form for you, and you add your events as you go.
Want to see it before you build it? Browse the event planner website templates and start from a finished design — every one becomes yours to edit in a click. See event planner website design ideas: what the best event planner sites get right.
Not open yet? Our step-by-step guide on how to start an event planning business covers the costs and first steps.
Starting out in a related trade? Read our step-by-step guide on how to become a DJ and the free DJ business plan.
Still choosing a name? Browse our event planner business name ideas and event management business name ideas, then put the one you pick on your site.
Still planning the business itself? Write the free event planning business plan first — typical startup costs, what owners really earn, US licensing and a complete sample plan — then build the website from it.
Every event planner website on Zarla starts the same way: describe your business and Zarla's AI website builder writes the pages, picks the photos and sets up the SEO in about 30 seconds.
Make the shortlist before the venue is chosen.
Every kind of event on its own page, past nights in the gallery, inquiries that arrive with the date. Building and previewing are free, and no card is needed.
Free to build and preview · No credit card · Cancel any time