Done by AI · not an agency
Brief Zarla the way you'd brief a web designer. Its AI designs your site in about 30 seconds, with your portfolio in galleries, a date-check inquiry form and tap-to-call, then a page for each kind of session and each place you shoot, up to your plan's page limit. No sales call, no weeks-long build.
Your brief: add your town
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Sample designs
Six designs by Zarla, six different kinds of photographer from portfolio-first studio to fine-art printmaker, every one a made-up business. Pick the closest and the AI rewrites it around your work, or let the brief decide.
Portfolio first
'Stories, Beautifully Told' over a full-width photograph, 'Selected Work · The Portfolio' as a masonry gallery straight beneath it, 'Galleries in 3-4 Weeks' in the experience section and 'Prints & Albums · Made to Be Held, Not Just Scrolled', for the photographer whose work does the talking.
Wedding · date check
'The day you'll relive forever' as a type statement under 'Charleston Wedding Photography', a cinematic slideshow portfolio, 'Collections' from full-day coverage to elopements, 'Reserve Your Date' as the second step and 'How much does wedding photography cost?' answered on the page, for the studio booked a year out.
Family · sessions by chapter
'The Real, Messy, Beautiful You' under 'Denver Family Photography', 'Sessions for Every Chapter' as a numbered selector (family, newborn and maternity, milestones, portraits, generations), 'Quick Two-Week Turnaround' in the checklist and 'Booking Is the Easy Part' as the process, for the studio parents book twice.
Headshots · proofs same day
'Corporate Headshots in Boston, MA' with '600+ professionals' in the trust line, a session selector from executive to actor headshots, 'Same-Day Proofs' and 'Retouch & Deliver' as the steps and '24-Hour Delivery' in what's included, for the studio companies send whole teams to.
Senior portraits · form in the first screen
A 'Book Your Senior Session' form beside 'Senior Portraits in Dallas That Actually Look Like You', 'Grab a session date before they're gone' in the opening line, 'Sneak Peeks in Days' and 'Prints & Grad Cards' among the sessions and a 'For Parents' section, for the studio that sells out a season.
Fine art · prints and editions
'Fine Art Prints in Santa Fe' in outlined type under 'Fine-Art Landscape · Limited Editions · Santa Fe, NM', 'Editions of 25' in the trust line, 'Ways to Collect' from limited-edition prints to trade placement and 'A Print Made to Outlive Us', for the photographer who sells the print, not the session.
The checklist
Six things a photography website needs, in the order a client meets them, from the portfolio at the top to the print store at the foot, every one pictured on a Zarla design.
A client decides in the first screen whether your eye is the one they want, so the portfolio goes directly under the headline, at full width, split into galleries by the kind of session (weddings, portraits, families, brands) so each visitor sees the work that is relevant to them. Twenty strong frames beat two hundred; the long story and the gear can wait until the foot of the page.
A couple's first question is whether their date is still open, so the inquiry form asks the date, the place and the kind of session before anything else, and reaches your leads inbox (with an email alert) while they're still comparing. Answer the price question on the same page: a collection with a starting figure, and 'how much does it cost' in the questions, filters the inquiries you get to the ones that fit.
A family studio sells the same client five times over a decade, so the sessions are listed by life stage rather than by hour: newborn, family, milestones, portraits, the whole extended crew. Put a starting price and the turnaround on each, say how many edited images arrive and how, and the parent books the next chapter without writing to ask.
The corporate client books on logistics: how long the sitting takes, when the proofs come, when the retouched files land and whether the whole team will match. Say each as a step with a time on it, and keep the proofing and delivery on the gallery platform you already use; what those platforms charge is in the price table further down, and the website's job is to make the promise clear enough that the office manager books without a call.
Senior portraits, minis and holiday sessions sell out by date, so the form belongs beside the headline, asking for the session, the preferred dates and a number to text, and the scarcity is said plainly in the first line. The person paying is often not the person in the photos: give the parent a section of their own with the schedule, the sneak-peek timing and the prints and cards they'll want to order.
A print sells on scarcity and craft: the edition size, the paper, the signature, the years in the field. Put those numbers in the trust line, show the editions large, and send the actual sale through the gallery platform's store (its commission is in the price table) or a quote the collector accepts online, so the website does the convincing and the platform does the checkout.
Process and turnaround
For comparison, from the sellers' own pages: 'launch in 30 days or less' for the designed-for-you site at the website platform with a design service; no gallery platform publishes a go-live time, though two of them run a 14-day trial; the owner-run studio gives no build time at all; and the cost-estimate guide's photographer page allows 2–7 weeks, brief to launch.
Finish one sentence about your photography: what you shoot, who for, and where.
Zarla's AI designs your home page with call buttons and a quote form, then adds galleries by session type, pages for each kind of session (weddings, portraits, headshots, prints) and the places you shoot, up to your plan's page limit.
Click any gallery to drop in your own frames, or type it: "add an elopements page with a starting price."
Publish on a Premium or Business plan and connect your domain.
What's included
Revisions
The website platform with a design service makes its adjustments before the designed-for-you site goes live and refunds the membership inside 30 days if it isn't the fit; the owner-run studio trains you in WordPress and bills content edits inside a maintenance plan from $99 a month; the gallery platforms are self-serve from the first day. With Zarla you make the changes yourself, whenever you want.
Change any section's words, photos, colors or order yourself. As often as you like, on every plan. No AI involved.
Type what you want and the AI makes the change. Typed changes use AI credits: a starter allowance on Free, a monthly allowance on Premium and Business, with a daily limit.
Move to a different design any time and keep your words, photos and pages. Layout, colors and fonts change; your content isn't rewritten.
Prices
Prices web designers and photography platforms publish on their own websites for photographer sites, client galleries and print sales, checked 3 November 2026. The commission on what you sell matters as much as the subscription. Not like-for-like: an agency's price includes people.
| Who | Upfront | Ongoing | Time to launch | Changes after launch |
|---|---|---|---|---|
| A client gallery and website platform for photographers (its footer says 'Made with love in Vancity')A website of up to 15 pages free, or unlimited pages with a custom domain on paid plans; client galleries with proofing and a store sold separately, 3 GB free and 10 GB to unlimited on paid plans | No setup fees, no card to start | Website $0, or $12 / $18 a month billed annually ($15 / $24 monthly); client galleries $0 with a 15% commission on store sales, or $8 / $16 / $24 / $40 a month billed yearly ($10 / $20 / $30 / $50 monthly), commission-free | — | — |
| A photographer website, gallery and booking platform (prices shown by region; its FAQ's US figures)A website, client galleries and proofing on every plan; selling prints and digitals from the middle plan; booking and scheduling as an add-on on the two smaller plans and included on the top one | Not published; a free trial with no card | $9 / $23 / $40 a month ($7 / $11.50 / $20 billed yearly), plus a 7% commerce fee per order on what you sell | — | — |
| A photo hosting, website and print-sales platform (US prices, billed annually; the page prices by region)Unlimited photo storage on every plan; website templates, print and download sales with your own profit margins and full-service fulfillment from the middle plan; pricelists and coupons on the top one | Not published; 14-day free trial | $20.00 / $23.50 / $37.00 a month billed annually; no commission stated, you set the margin on prints | — | — |
| A client gallery, proofing and print-sales platform with a portfolio website on every plan100 photos free, then plans by photo count; commission-free sales on every plan including the free one; e-sign and invoicing on paid plans; online client booking for a fee | Not published; 14-day free trial, no card | $0 for 100 photos; $9.99 / $19.99 / $31.99 / $60.00 a month billed monthly for 1,500 / 5,000 / 25,000 / unlimited photos ($8.33 / $16.67 / $26.67 / $50 billed annually), list prices with a 50% first-year offer running to 1 December 2026; never a commission | — | — |
| A photographer website platform in Greensboro, NC, with a design serviceBuild it yourself, or a custom website designed for you; unlimited client galleries, prints and files sold with no commission, appointment booking with a payment option, quotes and invoices; 5,000 files included | $0 to build it yourself; $750 one-time for the custom website (regular price $1,750), not refundable once a designer starts | $29 a month; the first month free | 'Launch in 30 days or less' for the custom website | Not published for the designed-for-you site (adjustments before it goes live); a 30-day money-back guarantee on the membership |
| A Las Vegas, NV web studio run by its owner (its photography web design page)A WordPress site with genre portfolio pages, galleries engineered for speed and your booking and proofing tools connected, built in-house since 2005 | 'Websites from $1,500'; its packages $1,500 and $2,500 setup, bigger builds typically $2,500 to $15,000 | $30 or $200 a month by package; hosting $29.99 a month and up; WordPress maintenance $99 a month and up | Not published; a reply within one business day | Every package comes with WordPress training; the maintenance plan covers updates, monitoring and content edits |
| Market rangesAs published by a cost-estimate guide's photographer page (updated July 2026) | Freelancer $2,200–$7,250 · agency $5,100–$17,400 (median $4,700 for a portfolio site with genre galleries, pricing and an inquiry or booking form) | $30–$120 a month for hosting, tools and maintenance | 2–7 weeks from first brief to launch | — |
| Zarla's AINot an agency | Free to design and preview | A Premium or Business plan to publish · see pricing | About 30 seconds to a first design; publish the same day | Click to edit any time; typed changes use AI credits |
The honest part
Zarla does the design part of an agency's job with AI. Here's what you'd still be paying people for.
Zarla partners are independent agencies and freelancers who build on Zarla and do the marketing work: SEO, ads and growth. The AI does the design; a person does the rest.
Browse Zarla partners →No. Zarla is AI. It does the design part of an agency's job, the layout, words, pages and forms, from a one-sentence brief. There's no designer on the other end. If you want a person for marketing or SEO, Zarla partners are independent agencies and freelancers who work on Zarla sites.
With a published price on the seller's page, a photographer's site costs: $12 or $18 a month billed annually for the website plus $8 to $40 for client galleries at a gallery platform (both free on the smallest plans, with a 15% commission on sales); $9 to $40 a month at a website-and-gallery platform with a 7% fee per order; $20.00 to $37.00 a month at a photo hosting platform; $29 a month, plus $750 once for a designed-for-you site, at a website platform with a design service; and from $1,500 at an owner-run studio. A cost-estimate guide's photographer page spans $2,200 to $7,250 for a freelancer and $5,100 to $17,400 for an agency. Designing and previewing on Zarla is free; you choose a Premium or Business plan when you publish.
Your best work in a few tight galleries by session type in the first screen, a date-check inquiry form, each kind of session with a starting price and what's included, how many edited images arrive and when, where you shoot and the travel fee, a short about with your face, prints or albums if you sell them, reviews and a tap-to-call button. Zarla writes the galleries, the session pages and the date-check form off your brief, up to your plan's page limit. Customers can attach up to five photos of the job to the form, so you can often price it from the photos instead of a site visit. The form doesn't work out a price for you — you read the request and quote it yourself.
Few publish one. The website platform with a design service says 'launch in 30 days or less' for its designed-for-you site; no gallery platform publishes a go-live time, though two of them run a 14-day trial; the cost-estimate guide's photographer page allows 2–7 weeks, brief to launch; and the owner-run studio gives no build time at all. Zarla's first design takes about 30 seconds; after your changes, you can publish the same day on a paid plan.
Not through Zarla's own tools: Zarla doesn't deliver proofing galleries, sell prints or take session bookings with deposits for photographers. The gallery platforms do, and the table above has what they charge, from a free plan with a commission on sales to a monthly fee with none. What Zarla runs is the side that wins the client: several gallery layouts, picked by the AI for your kind of business, show your work on the pages that need it; the date-check inquiry form lands in your leads inbox with an email alert; and you link your proofing gallery and your booking page from the site.
Yes to both. Send a quote as one link: your customer picks an option, ticks any extras and accepts it online, and Zarla drafts the invoice for exactly what they chose, with any deposit you asked for. Sell branded digital gift cards from your website; recipients get them by email and you track every sale, balance and redemption. Park the gift card link on the family sessions page before the holidays.
Yes. Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Finish the sentence with your town. Zarla's AI designs your site from it.
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