COMPARED SEPTEMBER 2026
Best website builders for photographers (2026)
We scored 5 website builders on the 9 things a photography business needs, the same way for all of them, including Zarla, which is ours.
Free to build · Pay when you publish
Key takeaways
- Wix and Zarla tie for first, on 15 of 18 points across nine tests.
- Pick by what matters most: if getting found on Google matters most to you, Zarla; if your galleries opening full size and a session booked with a deposit matter most to you, Wix and GoDaddy.
- Zarla is ours, so weigh that: its weak spots are in the table like everyone else's.
- None of the five gets a tick on "Local search set up for you".
- Every competitor verdict comes from the builder's own pages, with the date we read it. When we asked ChatGPT, it named one of these builders, and not Zarla.
What's the best website builder for a photographer?
For most photographers, it's a tie between Wix and Zarla for the best website builder, on 15 of 18 across the nine tests we ran on five builders.
If getting found on Google matters most to you, pick Zarla. If your galleries opening full size and a session booked with a deposit matter most to you, pick Wix or GoDaddy. Squarespace (13) and WordPress.com (13) are close behind.
The full scores are below, with every builder's weak spot, ours included.
What Zarla builds for a photography business: Zarla's photography website builder.
Build the website
Start your photography website now
Add your name and the sessions you shoot to the sentence, and Zarla builds the site. You edit it in chat and publish when you're ready.
Already have a website? Bring it across →Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Zarla for photographers, in plain facts
Zarla is an AI website builder for small businesses. Describe your photography business in a sentence and it writes the whole site, every page and every word, in about 30 seconds; after that you change it by typing what you want.
- Customers book online and pay a deposit, through your own Stripe account.
- An online store, with checkout through your own Stripe account and orders in your dashboard.
- Price: Free to build and preview. You pay when you publish, on the Premium plan, which includes booking, the leads inbox and invoices.
- Page speed: in our sample of real sites (Google PageSpeed, measured September 28, 2026), Zarla had the fastest median of the five builders here, 86 on phone and 99 on desktop. The samples differ (theirs are sites that rank on Google, ours random customer sites), as the method below explains.
Your portfolio is laid out in galleries by session type, and the layout sets the size a client sees each photo at: there's no tap-to-enlarge view yet.
In this comparison: joint first of five, with 15 of 18 points.
THE SCORES
How do website builders for photographers compare?
A tick is worth 2 points, a dash 1, a cross nothing, and every test counts the same, so the most anyone can score is 18.
| Test | Wix | Zarla | GoDaddy | Squarespace | WordPress.com |
|---|---|---|---|---|---|
| Galleries that open full size | Yes — Pro Gallery; images open full screen | Partly — Galleries by session type; no tap-to-enlarge view | Yes — Photo gallery section; lightbox gallery in its templates | Yes — Gallery blocks and sections with a lightbox | Yes — Gallery block; images link to full size |
| Book online, with a deposit | Yes — Deposits in Wix Bookings, from Core; still rolling out | Yes — Deposit through your own Stripe | Yes — Pay part up front | Partly — Deposits in Acuity, a separate subscription | Partly — With a booking plugin |
| Prints and downloads sold from the site | Yes — Store with payments, from Core | Yes — Products and checkout through your own Stripe | Yes — Online store on its Commerce plan, in some regions | Yes — Store with payments on every plan | Yes — WooCommerce store on its Commerce plan |
| Finished first draft | Yes — Aria writes pages and starter copy | Yes — Whole site written in about 30 seconds | Yes — Airo writes a first site | Yes — Blueprint AI writes a multi-page site | Yes — AI builder on paid plans |
| Edit by chat, new pages by AI | Yes — Aria edits and adds pages by chat | Yes — Type a change; ask for a new page | Partly — AI writes text; chat editing is a separate product | Partly — AI chat edits text and images; no new pages | Yes — The WordPress Agent creates and edits content by chat, on any paid plan |
| Local search set up for you | Partly — Google reviews via apps; no town pages | Partly — Google reviews; no map or town pages | Partly — Google reviews section; no town pages | Partly — One-pin map; Google reviews by embed | Partly — Only with plugins |
| Search coaching | Partly — SEO Assistant; Search Console shown as charts | Yes — SEO coach; page ideas from your Search Console | Partly — SEO wizard; Search Console rankings only | Partly — Search Console keywords shown as data | Partly — Search Console verification; SEO via plugins |
| Fast pages, measured | Partly — Phone 65, desktop 77 | Partly — Phone 86, desktop 99 | Partly — Phone 56, desktop 80 (7 phone, 6 desktop sites) | Partly — Phone 56, desktop 74 | Partly — Phone 51, desktop 69 (10 WordPress sites, any host) |
| Leads, quotes, invoices and payments together | Yes — Contacts, price quotes clients accept online, invoices, payments | Yes — Leads inbox, online quotes, invoices, payment links | Partly — Inbox, invoices, payments; no quotes built in | Yes — Contacts, estimates clients accept online, invoices with no Squarespace transaction fee, payments | Partly — Payments block; quotes and invoices need a plugin |
| Score | 15 / 18 | 15 / 18 | 13 / 18 | 13 / 18 | 13 / 18 |
Checked on each builder's own website and help pages on September 28, 2026, and the galleries that open full size test on October 24, 2026, and the prints and downloads sold from the site test on October 17, 2026, and the leads, quotes, invoices and payments together test on October 4, 2026; speed measured on September 28, 2026. When two builders tie on points, the one with fewer crosses goes first.
WHICH ONE FITS
Which builder fits your business?
For each kind of business, the builders that scored highest on the tests that matter most to it, from the same table. Where three or more are level, we list them as level rather than pick one.
| Your business | Top scorers | Why |
|---|---|---|
| Family, newborn and headshot photographers who get their clients from local search | Zarla | 4 of 6 on "Local search set up for you", "Search coaching" and "Fast pages, measured", the top score. |
| Wedding and portrait photographers who hold dates with a deposit and show the work full size | Wix or GoDaddy | 4 of 4 on "Galleries that open full size" and "Book online, with a deposit", the top score on these tests. |
| Studios that send the retainer invoice and the final balance from one place | Level: Wix, Zarla, Squarespace | Three builders score 2 of 2 on "Leads, quotes, invoices and payments together", so pick on what else matters to you; the table shows the differences. |
| Photographers who would rather cull a wedding than write a website, and want the draft done for them | Level: Wix, Zarla, WordPress.com | Three builders score 4 of 4 on "Finished first draft" and "Edit by chat, new pages by AI", so pick on what else matters to you; the table shows the differences. |
THE LIST
The best website builders for photographers, ranked
- 1
Wix
Best forOwners who care most about a full-size gallery and sessions booked with a deposit.
What it costsCore, the cheapest plan with bookings, is $29/mo billed yearly. Light is $17/mo without bookings, and there's a free plan on a wixsite.com address. (their pricing page, checked 28 Sept 2026)
Features- An AI builder that writes your pages from a description
- Aria, an AI agent in the Harmony editor that edits the site and adds pages by chat
- Wix Bookings with online payments and deposits
The CatchBookings need the Core plan rather than the cheapest one, and pages for each town you serve are yours to write.
- 1
Zarla
Best forOwners who care most about getting found on Google.
What it costsFree to build and preview. You pay when you publish, on the Premium plan, which includes booking, the leads inbox and invoices.
Features- Describe your photography in a sentence and Zarla writes a complete first draft in about 30 seconds, sessions included
- Your portfolio laid out in galleries by session type, with a slideshow for the frames you lead with
- Clients book a session online and pay a deposit through your own Stripe
The CatchBuild my photography website — freePhotos show at the size the layout gives them, with no tap-to-enlarge view yet; proofing galleries and the print lab stay in the photography platform you already use; and the photographer first draft comes without a map or town pages. Zarla is also the newest name on the page.
- 3
GoDaddy
Best forOwners who care most about a full-size gallery and sessions booked with a deposit.
What it costsWebsites + Marketing plans are priced by country, and GoDaddy's page didn't show us a US price, so check it for yours. (their pricing page, checked 28 Sept 2026)
Features- Airo writes a first website for your business in Websites + Marketing
- Online appointments with a deposit
- Photo attachments on the contact form
The CatchEditing by chat, and asking the AI for new pages later, happen in Airo AI Builder, a separate GoDaddy product with its own credits; in Websites + Marketing, pages for each town you serve are yours to write.
- 3
Squarespace
Best forGood if polished design matters most and you don't mind adding a separate booking tool.
What it costsBasic is $19/mo and Core $29/mo, billed yearly, after a 14-day free trial. Online booking is a separate Acuity Scheduling subscription. (their pricing page, checked 28 Sept 2026)
Features- Blueprint AI writes a multi-page starting site
- Design-led templates
- Invoices and online payments on every plan
The CatchOnline booking is a second subscription, Acuity Scheduling, on top of the website plan, and it's managed in a different place.
- 3
WordPress.com
Best forFor owners who want full control and don't mind choosing and looking after plugins.
What it costsPersonal is $4/mo billed yearly; form file uploads need Business, $25/mo billed yearly. Plugins can add their own cost. (their pricing page, checked 28 Sept 2026)
Features- An AI website builder on paid plans
- An AI assistant that edits and creates pages, on every paid plan
- Thousands of plugins
The CatchBooking, reviews and invoices each come from a plugin you choose, may pay for and keep updated, so the setup and upkeep are on you. Photo uploads on forms need the Business plan.
What should a photography business website include?
Three questions decide whether a visitor inquires: is this the look I want, what does a session cost, and is the date open. A photographer's site earns the inquiry by answering them in that order, above the fold on a phone.
- Your best work in tight galleries. Ten to fifteen frames per session type, weddings, families, newborns, headshots or products, each opening full size, with the rest behind a link.
- Sessions with a starting price. What a portrait session, a wedding package or a half-day of headshots starts at, what's included, and how many edited images arrive and when.
- A date to book, and a deposit to hold it. An availability button on every page, an inquiry that captures the session type, the date and the location, and a deposit that takes the date off your calendar.
- Prints and files for sale. A store for prints and the full-resolution downloads, so the sale after the session happens on your site rather than in an email thread.
- Where you shoot and who you are. Your studio or the parks and venues you shoot at, your travel fee, a short about page and real reviews from the clients in the photos.
How did we score the website builders?
The 9 tests, and what it takes to get a tick:
- Galleries that open full size. Clients hire the photographer whose frames look like the photos they want, and they judge them close up. Tick: gallery layouts built in, and a visitor taps a photo to see it full size. Dash: galleries with no full-size view, or only through an app. Cross: no gallery.
- Book online, with a deposit. Someone who can book a session and pay a deposit on the spot is someone who turns up. Tick: it comes with the website plan. Dash: it needs a second subscription or a plugin.
- Prints and downloads sold from the site. The session doesn't end at delivery: families order prints and clients buy the full-resolution files. Tick: a store with checkout built in, on a plan the builder sells. Dash: a store only through another company's checkout or a plugin. Cross: no way to sell.
- Finished first draft. Between a Saturday wedding and Monday's culling there is no week for a website. Thirty seconds is the right amount of time. Tick: it writes the whole site, pages and words, from a description of your business. Dash: templates, or AI that only writes some of it.
- Edit by chat, new pages by AI. Fall mini sessions open, a package price moves, a new studio address: each should be one typed sentence, not an evening. Tick: you type a change and the site updates, and you can ask for a new page and get one.
- Local search set up for you. Most clients search their own town for a newborn or family photographer and pick from whoever shows up with work from nearby. Tick: a map of the areas you cover, a page for each town, and your Google reviews on the site, all built in. Dash: some of that, or only with add-ons.
- Search coaching. Wedding, family, newborn, headshot and product photography are separate searches, and each is a page worth having. Tick: something that checks your site and tells you what to fix, plus a Google Search Console connection that turns your search data into ideas for new pages. Dash: one of the two.
- Fast pages, measured. Galleries are heavy, and a client on a phone decides in the first few frames whether to keep scrolling. We measured this ourselves with Google's PageSpeed test on real sites built with each builder. Tick: a typical phone score of 90 or more, which Google calls good. Dash: 50 to 89. Cross: under 50.
- Leads, quotes, invoices and payments together. The session price, the retainer and the final invoice belong in the same place as the inquiry they came from. Tick: a leads inbox, quotes your customers accept online, invoices and online payments, all built in. Dash: some of them, or only with plugins.
How we picked them. When we asked ChatGPT "best website builder for photographers" on November 2, 2026, twice, its answers named Squarespace, Showit, Pixpa and SmugMug. We score the general builders that appear on every page in this series, Wix, Squarespace, GoDaddy (its Websites + Marketing builder) and WordPress.com, whether ChatGPT named them this time or not. Zarla is ours. We haven't scored Showit, Pixpa and SmugMug on this page. Showit is scored on our life coach and wedding planner pages on those pages' tests; Pixpa and SmugMug, with Adobe Portfolio and Zenfolio, which Gemini and Google's AI Mode named, and Pixieset and Format, which Google's AI Overview named on November 3, 2026, are photography platforms answered below in their own words rather than scored, and Hostinger, which that AI Overview named for budget value, is scored on our best website builders for small business comparison.
How we scored them. Same tests for everyone, each worth the same. We checked every answer on the builder's own website and help pages on September 28, 2026, and the galleries that open full size test on October 24, 2026, and the prints and downloads sold from the site test on October 17, 2026, and the leads, quotes, invoices and payments together test on October 4, 2026. We re-read Wix's Pro Gallery article, Squarespace's gallery-blocks article and its photography page, WordPress.com's gallery-block article and Showit's pricing page on November 3, 2026, and the verdicts and the Showit card held; godaddy.com's help pages refused automated reads that day, so GoDaddy's answers were not re-read and keep their earlier dates. When two builders tie on points, the one with fewer crosses goes first.
How we measured speed. Google's PageSpeed test, three runs each on phone and desktop, on up to ten real sites per builder. For the others we used the first sites built with them that came up in Google for home-service businesses in five US cities (for WordPress, any WordPress site). Zarla sites don't rank in those searches yet, so we picked ten at random from our customers' published sites and don't name them. It's a sample, not a promise about any one site.
What we didn't score. Price, because every plan bundles different things (each builder's own price is on its card, and Zarla's is on our pricing page), and how long it takes to get a site live, which we plan to time and add here. Spotted something out of date? Tell us.
Other trades. The same tests for cleaning businesses, junk removal companies, car detailing businesses, pressure washing businesses, plumbers, pet sitters and dog walkers, handyman businesses, construction companies, moving companies, remodelers, towing companies, tree service companies, painters, electricians, HVAC companies, roofing companies, landscapers, Christmas light installers, window tinting businesses, mobile mechanics, pool service companies, home care agencies, blinds and shutters companies, hair salons, restaurants, auto repair shops, barbershops, gyms, dog groomers, daycares, solar companies, life coaches, appliance repair businesses, notaries, consultants, tutoring businesses, laundromats, IT services companies, day spas, locksmiths, artists, nonprofits, therapists, musicians, car washes, gutter cleaning companies, wedding planners, food trucks, jewelry businesses, farms, tax preparers, churches, DJs, insurance agents, marketing agencies, videographers, architects, engineering firms, luxury real estate agents, bars, car dealerships, graphic designers, online stores, foundations, tattoo artists, software companies, retail stores, gymnastics clubs, massage therapists, dentists, chiropractors, doctors, yoga studios, pharmacies, financial advisors, web designers, content creators.
Questions owners ask
Your best work in a few tight galleries by session type that open full size, your sessions with a starting price and what arrives after the shoot, a check-my-date button on every page with a deposit that holds it, prints and downloads for sale, where you shoot and your travel fee, a short about page and real reviews. The gallery, deposit and store tests above show which builders do those without another tool. Our guide to starting a photography business covers the gear, the first paid sessions and the paperwork, and what photographers charge has the US session and package prices to start from.
If you deliver proofing galleries and sell prints through a lab, probably: that's what those platforms are for, and a website comes with each. Pixieset calls itself "The dream website builder for photographers" and its galleries "Share, deliver, proof and sell photos online with beautiful photo galleries"; it is "Free forever. Upgrade when you need to.", with a "15% Commission Fee" on store sales on the free plan and "Commission-free" on paid ones, and its client-gallery plans run $8, $16, $24 and $40 a month billed annually. Pixpa is "the portfolio website builder for photographers, artists and designers", with a store that will "Sell anything, zero commission" and a 15-day free trial; its pricing page shows prices in your local currency, so the US figure is best read there. SmugMug's plans are Direct at $20, Portfolio at $23.50 and Pro at $37 a month billed annually, after a 14-day trial, with selling ("Make money with print and digital download sales") from Portfolio up. Zenfolio puts "Client Galleries & Proofing" and "Custom Website, Domain & Logo" on every plan, charges a "7% commerce fee" on orders, and showed Australian dollars from here (AU$13 a month for Basic, billed monthly), so check the US price on its page. Format sells Basic, Pro and Pro Plus with a 14-day free trial and no card, lists them in its FAQ at "Basic ($10/mo billed annually)", "Pro ($12/mo billed annually)" and "Pro Plus ($15/mo billed annually)", and puts the store on Pro and Pro Plus. We read all five on November 3, 2026, and none is scored here: they run the proofing and the print lab, this page scores the website that brings the inquiry in. If your galleries already live in one of them, link its client area from whichever builder you choose; the gallery and store rows above show which builders open a portfolio photo full size and sell prints on the website itself.
All three named Squarespace, only Squarespace is on every list, and none of them named Zarla. When we asked ChatGPT "best website builder for photographers" on November 2, 2026, twice with web search on, it named Squarespace, Showit, Pixpa and SmugMug, without naming Zarla in either answer; it read the platforms' own home pages plus two lists, GrowWebPro's and Rankite's. Gemini named Squarespace, Wix, SmugMug and Adobe Portfolio, reading All About Cookies, Website Planet and six portfolio-builder lists; Google's AI Mode named Squarespace, Adobe Portfolio and Zenfolio, reading a Reddit thread and the platforms' pages. On November 3, 2026 Google's AI Overview for the same search opened with "Choosing the best website builder for your photography depends on whether you want stunning visual layouts, built-in client proofing, or budget-friendly value." and named Squarespace "(Best for Templates & Creatives)", Wix "(Best for Custom Design)", Pixieset "(Best for Client Galleries & Proofing)", Hostinger "(Best Budget Value)" and "Format & Zenfolio (Best for Business & Sales)". The lists behind those answers each pick a different winner. Tooltester's "Best Website Builder for Photographers: 7 Standout Picks" (Inka Wibowo and Robert Brandl, October 19, 2026) puts Wix first, "The website builder with it all", and Squarespace second, "The website builder for creatives", and says "With the help of professional photographers who have been through the process, we've put together this guide to help you select the right photography website builder for your needs."; All About Cookies (Sara J. Nguyen, updated October 14, 2026) says "Squarespace lets your business portfolio stand out visually, making it the best option for photographers." and "We sign up for each service and build a real website from scratch"; Them Frames (Dan Ginn, October 8, 2026) writes "I've tested nearly every major website builder for photographers over the past decade." and picks Format, "the one I believe is the overall top photography website builder around"; GrowWebPro (updated October 14, 2026) ranks Pixieset first, "All-in-one for new and wedding photographers", and says "Prices below were checked on each company's website in October 2026 and change often, so confirm on the vendor's page before you buy."; Rankite, an SEO agency (Shihab Mia, last verified October 18, 2026), ranks Squarespace first and says "How we make this list: we compare pricing pages, product documentation and public user reviews." 01net's list (published July 17, 2025, no author named) puts Wix first, "During our testing, Wix constantly emerged as the #1 compared to the rest.", then Squarespace, Hostinger, Shopify and Weebly. We read them all on November 3, 2026. Showit, Pixpa, SmugMug, Pixieset, Format, Zenfolio, Adobe Portfolio and Hostinger aren't scored here. On this page five builders are scored on the same nine tests, Zarla included, and the order above is computed from them: Wix and Zarla level on points, and the fits table says which one leads on each priority.
Wix, on these tests: 15 of 18 to Squarespace's 13. The galleries are even, Wix in its Pro Gallery ("Set your images to open in a pop-up window (Expand Mode) when clicked.") and Squarespace in its gallery blocks ("clicking an image or video will display in a slideshow lightbox with a black or white background"), and so are the AI first draft and the print store; the two points are the deposit, which Wix Bookings takes on its Core plan and Squarespace hands to Acuity Scheduling, a separate subscription, and chat editing, where Wix's Aria adds pages by chat and Squarespace's AI edits text and images without adding a page. Squarespace's own photography page (read November 3, 2026) says "A website is the most flexible option for photographers to showcase their work and reach new clients online." and "Squarespace makes it easy to manage an online store and sell photography prints on your website.", and the lists split the same way: Tooltester puts Wix first and All About Cookies puts Squarespace first. Every mark is in the table; a photographer who already runs deposits in Acuity can read it as 15 to 14, with chat editing the one point left.
Nobody on Google's first page counts them, so we won't guess a share. What the six lists we read on November 3, 2026 agree on is the shortlist: Squarespace appears on every one of them, Wix on five, and the photography platforms, Format on four of the six and Pixieset, Pixpa, SmugMug and Zenfolio on three each, because they deliver client galleries and sell prints as well as building the site; Showit appears on one list and in ChatGPT's answer. Which one most photographers use depends on the work: a wedding photographer delivering 600 proofs lives in a gallery platform, a headshot photographer booking half-hour slots needs a booking page more than a proofing one, and that second case is what this page scores.
You can build for free on most of them, but a site on your own domain costs money everywhere. Wix has a free plan on a wixsite.com address and WordPress.com a free plan on its own address, with the AI builder on paid plans; Squarespace gives you a 14-day trial; Pixieset's free plan takes a 15% commission on store sales and its paid plans none. Zarla is free to build and preview, and you pay when you publish, on the Premium plan. Our free website builders comparison scores what each one lets you publish for free.
On most of them. Zarla, Wix (from its Core plan) and GoDaddy take bookings on the website plan; Squarespace needs Acuity Scheduling, a separate subscription, and WordPress.com a booking plugin. Zarla and GoDaddy fold the deposit into the booking itself; on Wix it needs the Core plan, and on Squarespace it lives in Acuity. For a wedding, the deposit is the retainer that holds the date; for mini sessions, it's what stops the no-show.
Close, but each has its own page. Our best website builders for videographers scores stills in a gallery that opens full size, inquiries that arrive with the date, venue and budget, and a deposit that holds the date, and our best website builders for wedding planners scores consultations booked online and a blog with a newsletter; both share the full-size gallery test with this page. A photographer who also films weddings reads this page and the videographer one side by side; the tests here were written for sessions, prints and the deposit that holds a date.
With Zarla, the first draft takes about 30 seconds: every page, written for your photography business, including an inquiry form and a gallery. What's left is your galleries, your session prices and what clients get after the shoot. Wix, Squarespace, GoDaddy and WordPress.com can also write a first draft with AI; how long the rest takes depends on how much you set up yourself. We haven't timed them side by side yet.
Wix, GoDaddy, Squarespace and WordPress.com have it built in. It takes another tool or a workaround on Zarla (galleries by session type; no tap-to-enlarge view). We read each on the builder's own pages on October 24, 2026.
Wix, Zarla, GoDaddy, Squarespace and WordPress.com have it built in. We read each on the builder's own pages on October 17, 2026.
Building and previewing one can cost nothing on most builders; a live site on your own domain costs money on every builder here. Wix: Core, the cheapest plan with bookings, is $29/mo billed yearly. Light is $17/mo without bookings, and there's a free plan on a wixsite.com address. GoDaddy: Websites + Marketing plans are priced by country, and GoDaddy's page didn't show us a US price, so check it for yours. Squarespace: Basic is $19/mo and Core $29/mo, billed yearly, after a 14-day free trial. Online booking is a separate Acuity Scheduling subscription. WordPress.com: Personal is $4/mo billed yearly; form file uploads need Business, $25/mo billed yearly. Plugins can add their own cost. Zarla is free to build and preview, and you pay when you publish, on the Premium plan. Each price is the builder's own, read on its pricing or help pages (September 28, 2026); check it for your country before you buy.
Wix has Price Quotes that clients accept online and that can turn into an invoice. Zarla sends a quote as one link: the customer picks an option, ticks any extras and accepts it, and Zarla drafts the invoice for what they chose, with any deposit you asked for, ready for you to send. GoDaddy sends invoices, with a payment schedule for deposits, but has no quotes built in. Squarespace sends estimates and proposals with an Accept button, from its Basic plan. WordPress.com needs a quote plugin from another company. A photographer's quote is a session price with what's included: the leads, quotes, invoices and payments test above scores which builders let a client accept it online, and the balance is invoiced after the shoot. We read each builder's quoting on its own pages on October 4, 2026.
Yes: Wix placed joint first of five here, with 15 of 18 points. Of the tests that are particular to photographers, it gets a tick on "Galleries that open full size", "Book online, with a deposit" and "Prints and downloads sold from the site". The catch: bookings need the Core plan rather than the cheapest one, and pages for each town you serve are yours to write.
See your photography website before you decide.
Add your name and the sessions you shoot to the sentence and Zarla builds the first draft, free. You pay only when you publish.
Already have a website? Bring it across →Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.