Done by AI · not an agency
Brief Zarla the way you'd brief a web designer. Its AI designs your site in about 30 seconds, with call buttons and an appointment form, then adds pages for the services and towns you list, up to your plan's page limit. No sales call, no weeks-long build.
Your brief: add your town
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Sample designs
Six Zarla designs, shown for made-up tax practices, from a neighborhood preparer to an IRS resolution firm. Start from one and the AI rewrites it around yours, or let your brief decide.
Neighborhood preparer
A preparer across the desk from a couple beside 'Trusted Tax Preparer in Omaha, NE', with 'Family-run since 1999 · flat fees · open Saturdays' above the headline and 'Fee quoted before we start' under the buttons.
Walk-in office
Yellow type on teal, 'Basic returns from $89' and 'Done in about an hour' under the headline and a 'Save My Spot' form in the first screen, for the seasonal walk-in office.
Online preparer
'Upload · video call · e-sign · e-file' above the headline on a dark page, 'Start My Return' as the button and a scrolling line of services, for the preparer who never meets in an office.
Small business tax
Oversized cobalt type, 'Flat monthly plans' in the top strip and 'Book A Tax Review' as the button, for the practice that sells year-round plans to owners.
Enrolled agent · IRS help
A serif over a desk of paperwork, 'Back taxes · audits · payment plans · levies' above the headline and 'Licensed by the IRS', 'Free, confidential consultation' and 'Flat fees in writing' in three cards beneath the buttons.
Bilingual
'Hablamos Español · walk-ins welcome' above the headline, 'En Español' in the menu and 'Every preparer is bilingual' under the buttons, for the neighborhood office that files in two languages.
The checklist
Six things a tax preparer website needs to fill the appointment book, each shown on one of Zarla's designs.
A W-2 filer and an S corp owner are different jobs. A form in the first screen that asks who they are and when they're coming (or what return they need) turns a browse in January into a booked seat, and the client who'd rather type than call starts there.
The fear that keeps people at the kitchen table with a shoebox is a bill they can't predict. 'Fee quoted before we start' and a 'from' price in the first screen answer it before they read anything else.
In the US, anyone paid to prepare federal returns needs an IRS Preparer Tax Identification Number, and only enrolled agents, CPAs and attorneys can represent a client before the IRS without limits (IRS rules, read 26 October 2026). Say which you are in the first screen; the client holding an IRS letter is checking. Check the IRS's rules for what you may call yourself.
Clients choose a preparer on logistics as much as price. Say in the first screen whether they walk in, drop off, sit down by appointment or upload from their phone, and the right ones stop looking.
An owner's tax problem is quarterly. 'Flat monthly plans' and 'year-round, not just April' in the top strip tell the freelancer and the S corp owner that this isn't a seasonal shop, and they're the clients who pay all year.
If half your clients would rather read Spanish, say so above the headline and give them a menu item in Spanish. 'Every preparer is bilingual' does more for that reader than a translated paragraph buried on the about page.
Process and turnaround
For comparison, from the pages of web designers who build tax preparer sites: the subscription companies publish no launch time (an accounting-only website company starts you on a 30 day or 60 day free trial, and a tax-and-accounting marketing platform signs zero contracts), and the small agencies that build for tax offices quote after a call.
Finish one sentence about your practice: the returns you prepare, your credential and where.
Zarla's AI designs your home page with call buttons and a quote form, then adds pages for your services (individual returns, self-employed, small business, IRS letters, bookkeeping) and the towns you serve, up to your plan's page limit.
Click any section to put your own fees and what-to-bring list in. Or type it: "add a page for ITIN applications."
Publish on a Premium or Business plan and connect your domain.
What's included
Revisions
An accounting-only website company sells its plans with a 30 day or 60 day free trial and a money-back guarantee rather than revision rounds; a tax-and-accounting marketing platform publishes no edit terms. With Zarla you make the changes yourself, whenever you want.
Change any section's words, photos, colors or order yourself. As often as you like, on every plan. No AI involved.
Type what you want and the AI makes the change. Typed changes use AI credits: a starter allowance on Free, a monthly allowance on Premium and Business, with a daily limit.
Move to a different design any time and keep your words, photos and pages. Layout, colors and fonts change; your content isn't rewritten.
Prices
Prices web designers publish on their own websites for tax preparer and accounting firm sites, checked 26 October 2026. Most sell subscriptions, and the small agencies quote after a call. Not like-for-like: an agency's price includes people.
| Who | Upfront | Ongoing | Time to launch | Changes after launch |
|---|---|---|---|---|
| A website and marketing subscription company for CPAs, accountants and enrolled agentsProfessional plan: full-site SEO, an automated email newsletter, a custom About page and 10 GB of file sharing | Not published | Starting at $95.00 a month, $85.50 billed annually | Not published | Not published; a 30 day free trial and a money-back guarantee |
| The same companyPlatinum plan: adds an electronic payment system and 50 GB of file sharing | Not published | Starting at $120.00 a month, $108.00 billed annually | Not published | Not published; a 60 day free trial |
| A client-experience and marketing platform for tax and accounting firms, with a website in every planStarter: 1 website, up to 2 users and 1,000 contacts | Not published | $150 a month, or $1620 a year with a 10% discount | Not published | Not published; zero contracts |
| The same platformPremier: 1 website, up to 10 users and 5,000 contacts; Premier Plus adds a second website and up to 20 users | Not published | $300 a month, or $3240 a year with a 10% discount; $500 a month for Premier Plus | Not published | Not published; zero contracts |
| Market rangesAs published by a cost-estimate guide | Freelancer $2,600–$8,000 · agency $5,800–$17,400 (median $5,300) | — | — | — |
| Zarla's AINot an agency | Free to design and preview | A Premium or Business plan to publish · see pricing | About 30 seconds to a first design; publish the same day | Click to edit any time; typed changes use AI credits |
The honest part
Zarla does the design part of an agency's job with AI. Here's what you'd still be paying people for.
Zarla partners are independent agencies and freelancers who build on Zarla and do the marketing work: SEO, ads and growth. The AI does the design; a person does the rest.
Browse Zarla partners →No. Zarla is AI. It does the design part of an agency's job, the layout, words, pages and forms, from a one-sentence brief. There's no designer on the other end. If you want a person for marketing or SEO, Zarla partners are independent agencies and freelancers who work on Zarla sites.
Web designers who publish prices for tax preparer sites mostly sell subscriptions: starting at $95.00 to $120.00 a month at an accounting-only website company, and $150 to $300 a month at a tax-and-accounting marketing platform that includes a website; the small agencies that build for tax offices quote after a call, and a cost guide puts a freelancer's tax preparer site at $2,600 to $8,000. Designing and previewing on Zarla is free; you choose a Premium or Business plan when you publish.
Your fees or a 'from' price in the first screen, how clients file with you (walk in, drop off, appointment, from their phone), a page for each service (individual, self-employed, small business, IRS letters, bookkeeping), a what-to-bring list, this season's deadlines, your reviews, and an appointment form. In the US, say your credential plainly (a paid preparer needs an IRS PTIN; enrolled agents, CPAs and attorneys can represent a client before the IRS without limits) and check the IRS's rules for what you may call yourself. Zarla adds service and area pages from your brief, up to your plan's page limit. Customers can attach up to five photos of the job to the form, so you can often price it from the photos instead of a site visit. The form doesn't work out a price for you — you read the request and quote it yourself.
Few web designers who build tax preparer sites publish a timeline: the subscription companies start you on a 30 day or 60 day free trial and quote no launch date, and the small agencies set one after a call. Zarla's first design takes about 30 seconds; after your changes, you can publish the same day on a paid plan.
Yes, at least a 'from' price for the common returns and a flat-fee promise for the rest. The client comparing three preparers in January picks the one whose price they can see, and 'fee quoted before we start' keeps the complicated returns honest without a menu.
Yes. Customers book appointments or service calls from your website; bookings sync to Google Calendar, and you can take a deposit or full payment through your own Stripe account. Open evening and Saturday slots for the season and close them in May.
Yes. Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Finish the sentence with your town. Zarla's AI designs your site from it.
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