Couples
Ridgeline Couples Therapy
'Boulder Couples Therapy' in slab capitals across a reading room and a couple by the water, 'Couples only' and 'Evening and Saturday hours' in the top strip and 'Book a Free 20-Minute Call' as the button.
Done by AI · not an agency
Therapist website design by AI, for private practices, group practices and online therapy.
Brief Zarla the way you'd brief a web designer. Its AI designs your site in about 30 seconds, with call buttons and a free-call booking form, then adds pages for what you treat and the towns you serve, up to your plan's page limit. No sales call, no weeks-long build.
Your brief: add your town
Already have a website? Bring it across →
Sample designs
Looks like a $5,000 agency website. Judge for yourself.
Six Zarla designs, shown for made-up therapy practices, from a couples therapist to a fourteen-clinician group. Start from one and the AI rewrites it around yours, or let your brief decide.
Online therapy
Meridian Online Therapy
'Online Therapy in Colorado' on a soft lilac-and-teal gradient, with 'The same therapist every week' and '7am and 8pm slots' in the top strip, for the statewide online practice.
Anxiety & panic
Quietwater Counseling
'Get Your Evenings Back with Anxiety Therapy' beside a calm armchair, with 'Most people start within two weeks' and 'In network with BCBS NC and Aetna' in the top strip.
Group practice
Fernhill Therapy Group
A serif over a sunlit garden, '14 clinicians across 9 specialties' and 'Matched to a therapist within 5 days' in the top strip and 'Request a Match' as the button.
Perinatal
Lantern & Lark Perinatal Therapy
A 'Start Here' form in the first screen on blush pink, with 'Babies welcome in the room' and 'Seen within a week' in the top strip, for the postpartum specialist.
Teen therapy
Loud Quiet Teen Therapy
A dark page with 'What your teen says stays with your teen' and 'After-school and Saturday appointments' in the top strip, 'For Teens' first in the menu and a scrolling line of what the practice treats.
The checklist
What every therapist website needs
Six things a therapist website needs to get the first call, each shown on one of Zarla's designs.
- 01
A short form where a business puts its quote form
A new client has one hard sentence to say and no energy for a long form. Ask a name, an email, a phone number and a line about what's going on; the clinical detail belongs in the intake inside your practice software, not on the website.
- 02
A free call as the main button
Nobody books eight sessions from a website. They book a fifteen-minute call. Make the free call the main button in the header and again under the headline, say how long it is, and put the phone number beside it.
- 03
Insurance and fees before they have to ask
'Do you take my insurance?' is the first question and the one most practice sites hide. Name the plans you're in network with in the top strip, put 'Fees' in the menu, and print the session fee on that page.
- 04
Your license and your state, in the first screen
In the US, therapists are licensed by each state, and online therapy is generally allowed only in the states where the client is sitting. Say the states you're licensed in and that every clinician's license can be checked, and check with your state licensing board for what you must display.
- 05
How soon someone can be seen
The person reading has usually waited months to look. 'Matched within 5 days' or 'most people start within two weeks' answers the fear that this will be another waitlist, and it belongs in the top strip, not the FAQ.
- 06
Who you're for, said to them
A teen practice has two readers, the parent and the teenager, and the site usually talks only to the parent. A line to the teen in the first screen, and a page written for them, is what gets them to agree to come.
Process and turnaround
How it works, and how long each step takes
For comparison, from the pages of web designers who build therapist sites: as short as 2–3 weeks at a therapist-only website company, a free homepage preview in 48 hours and first drafts typically 72 hours after kickoff at a hand-coded studio, 1 to 2 weeks for a template customization and 2 to 4 weeks for a custom site at a small studio, and 1–2 months for a flat-fee Squarespace build.
- About a minute
1. The brief
Finish one sentence about your practice: what you treat, in person or online, and where.
- About 30 seconds
2. First design
Zarla's AI designs your home page with call buttons and a quote form, then adds pages for what you treat (anxiety, couples, trauma, teens, online therapy) and the towns and states you serve, up to your plan's page limit.
- As long as you like
3. Change it
Click any section to put your own fees, insurance and hours in. Or type it: "add a page for EMDR."
- The same day
4. Launch
Publish on a Premium or Business plan and connect your domain.
What's included
What you get from your first brief
- The design. Layout, colors, fonts and photos picked for a therapy practice.
- The words. Headlines, service descriptions and FAQs written from your brief. Edit any of it.
- Service and area pages. Pages for each specialty (anxiety, couples, trauma, children and teens, online therapy) and the areas you serve.
- Quote request form. A new client tells you in a line what's going on, how to reach them and whether they want in person or online, and it lands in your leads inbox, with an email alert. Customers can attach up to five photos of the job to the form, so you can often price it from the photos instead of a site visit. The form doesn't work out a price for you — you read the request and quote it yourself. Then send your quote from Zarla as one link: the customer accepts it online, and Zarla drafts the invoice for what they chose.
- Tap-to-call buttons. On every page, for the client who'd rather say it out loud.
- Google groundwork. Titles, descriptions, business markup and a sitemap on every page, and fast pages on phones.
- Your Google reviews and listing. Connect your Business Profile and your rating, reviews and map show on the site.
- Hosting on Google Cloud, with SSL. Nothing to set up.Premium
- Your own domain. Connect the one you have or buy one inside Zarla.Premium
Revisions
No revision rounds. No hourly rate.
A therapist-only website company includes unlimited support, with a change done within 2 business days of your email; a small studio gives 30 days of support after a custom site; a hand-coded studio sells optional care plans from $50 a month. With Zarla you make the changes yourself, whenever you want.
Click to edit
Change any section's words, photos, colors or order yourself. As often as you like, on every plan. No AI involved.
Or type the change
Type what you want and the AI makes the change. Typed changes use AI credits: a starter allowance on Free, a monthly allowance on Premium and Business, with a daily limit.
Change the whole design
Move to a different design any time and keep your words, photos and pages. Layout, colors and fonts change; your content isn't rewritten.
Prices
What therapist website design costs in 2026
Prices web designers publish on their own websites for therapist and counseling sites, checked 26 October 2026. Many only quote after a call. Not like-for-like: an agency's price includes people.
| Who | Upfront | Ongoing | Time to launch | Changes after launch |
|---|---|---|---|---|
| A therapist-only website company on a monthly planStart plan: a site built by their design team, hosting, a custom domain, SSL, a pre-written content library and ready-to-use forms | Up to a $100 setup fee, by plan and billing | $79 a month (listed at $99), or $78 a month billed annually | As short as 2–3 weeks; its tour page says ready within two weeks | Unlimited support: email a change and it's done within 2 business days |
| The same companyGrow and Flourish plans: more email addresses, a social media tool, secure forms and email add-ons, a monthly content page | Up to a $100 setup fee, by plan and billing | $143 and $279 a month (listed at $179 and $349), or $143 and $299 billed annually | As short as 2–3 weeks | Unlimited support, within 2 business days |
| A therapist-only Squarespace build service at flat one-time pricesKickstart up to 5 pages, Growth up to 10, Concierge 20+ pages; content written for you from $1600 extra | $2300 / $2900 / $5000+ | Your Squarespace plan, typically $20 a month, for hosting and SSL | The typical project takes 1–2 months | Not published |
| A two-person hand-coded web studio in Fort Worth with a therapist pageAn essential site, a full rebuild (home, about, 2–3 specialty pages, fees and insurance, contact) or a custom build for group practices; you own the files after full payment | $2,250 / $3,750 / $5,000+ | Care plans from $50 a month, optional; no retainers | A free homepage preview in 48 hours; first drafts typically 72 hours after kickoff, first review 7 to 10 days on custom builds | The scope is confirmed before work begins; the care plan covers changes |
| A small Squarespace and WordPress studio in Richmond with a therapist pageIts own templates, a template customization, or a custom site of 5 to 7 pages with booking or a client portal | Templates from $297; customization $1,500; custom $2,500+ | $150 to $300 a year for your plan or hosting | 1 to 2 weeks for a customization, 2 to 4 weeks for a custom site | 30 days of support after a custom site |
| A New Jersey therapist who builds Squarespace sites for other therapistsOne flat fee for a single practitioner or a group practice | $1,500.00 for a single practitioner; $2,750.00 for a group practice | Not published | Not published | Not published |
| Market rangesAs published by a cost-estimate guide | Freelancer $2,900–$8,700 · agency $7,250–$20,300 (median $5,800) | $30–$150 a month for hosting, tools and maintenance | 3–8 weeks | — |
| Zarla's AINot an agency | Free to design and preview | A Premium or Business plan to publish · see pricing | About 30 seconds to a first design; publish the same day | Click to edit any time; typed changes use AI credits |
The honest part
What an agency does that Zarla doesn't
Zarla does the design part of an agency's job with AI. Here's what you'd still be paying people for.
- A strategy call about your market and your competitors
- Original photos of your team, vans and jobs. Zarla uses your photos or stock.
- Copy written from interviewing you. Zarla writes from your brief, and you edit it.
- Monthly SEO campaigns, link building and ranking reports
- Running your Google Ads and Local Services Ads
- One named person accountable, on the phone
- Custom features beyond Zarla's sections
Want a person for those parts?
Zarla partners are independent agencies and freelancers who build on Zarla and do the marketing work: SEO, ads and growth. The AI does the design; a person does the rest.
Browse Zarla partners →Questions therapy businesses ask
Is Zarla a web design agency?
No. Zarla is AI. It does the design part of an agency's job, the layout, words, pages and forms, from a one-sentence brief. There's no designer on the other end. If you want a person for marketing or SEO, Zarla partners are independent agencies and freelancers who work on Zarla sites.
How much does therapist website design cost?
Web designers who publish prices for therapist sites charge $79 a month (listed at $99) at a therapist-only website company, $1,500.00 for a single practitioner at a therapist who builds for other therapists, $2300 to $5000+ for flat-fee Squarespace builds, $2,250 to $3,750 at a hand-coded studio, and from $297 for a template to $2,500+ custom at a small studio; a cost guide puts a freelancer's therapy practice site at $2,900 to $8,700. Designing and previewing on Zarla is free; you choose a Premium or Business plan when you publish.
What should a therapist website have?
What you treat and who you see in the first screen, a free-call button, the insurance you take and your fees, how soon someone can start, a page for each specialty, your photo and a few plain words about how you work, and a short contact form. In the US, say the states you're licensed in and check with your state licensing board for what you must display. Zarla adds specialty and area pages from your brief, up to your plan's page limit. Customers can attach up to five photos of the job to the form, so you can often price it from the photos instead of a site visit. The form doesn't work out a price for you — you read the request and quote it yourself.
How long does a therapist website take?
Web designers who publish timelines for therapist sites quote as short as 2–3 weeks (or within two weeks on its tour page) at a therapist-only company, 1 to 2 weeks for a template customization and 2 to 4 weeks for a custom site at a small studio, and 1–2 months for a flat-fee build; a cost guide says 3–8 weeks. Zarla's first design takes about 30 seconds; after your changes, you can publish the same day on a paid plan.
Can new clients book the free call online?
Yes. Customers book appointments or service calls from your website; bookings sync to Google Calendar, and you can take a deposit or full payment through your own Stripe account. Offer the free 15-minute call as a bookable slot and the first session as a paid one.
Should a therapist website list session fees?
Yes. The client comparing three practices skips the one that hides the number, and a fee on the page saves the awkward first-call question. List the session fee, the plans you're in network with, and whether you hold sliding-scale places.
I already have a therapy practice website. Can I move it?
Yes. Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Before you spend $5,000 on a website and SEO agency, give Zarla 30 seconds.
Finish the sentence with your town. Zarla's AI designs your site from it.
Already have a website? Bring it across →