COMPARED OCTOBER 2026
Best website builders for therapists (2026)
We scored 5 website builders on the 9 things a therapy practice needs, the same way for all of them, including Zarla, which is ours.
Free to build · Pay when you publish
What's the best website builder for a therapist?
For most therapists, Wix is the best website builder: it scored highest, 15 of 18 across the nine tests we ran on five builders, and it does the most for consultations, private intake and content.
If getting found on Google matters most to you, pick Zarla.
The full scores are below, with every builder's weak spot, ours included.
What Zarla builds for a therapy practice: Zarla's therapy website builder.
Build the website
Start your therapy website now
Add your specialties and your town to the sentence, and Zarla builds the site. You edit it in chat and publish when you're ready.
Already have a website? Bring it across →Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Zarla for therapists, in plain facts
Zarla is an AI website builder for small businesses. Describe your therapy practice in a sentence and it writes the whole site, every page and every word, in about 30 seconds; after that you change it by typing what you want.
- Customers book online or send you a request from your website, with no second booking subscription.
- Price: Free to build and preview. You pay when you publish, on the Premium plan, which includes booking, the leads inbox and invoices.
- Page speed: in our sample of real sites (Google PageSpeed, measured September 28, 2026), Zarla had the fastest median of the five builders here, 86 on phone and 99 on desktop. The samples differ (theirs are sites that rank on Google, ours random customer sites), as the method below explains.
Zarla doesn't sign a business associate agreement, so keep intake forms and anything clinical in a HIPAA-ready portal or form you link or embed, and keep the site's own form to a name, an email and a good time to call.
A blog whose posts the AI writes, and a newsletter sign-up form, but no newsletter sending yet: you send it from an email tool.
In this comparison: second of five, with 14 of 18 points.
THE SCORES
How do website builders for therapists compare?
A tick is worth 2 points, a dash 1, a cross nothing, and every test counts the same, so the most anyone can score is 18.
| Test | Wix | Zarla | GoDaddy | WordPress.com | Squarespace |
|---|---|---|---|---|---|
| Clients book a consultation online | Yes — Wix Bookings, from the Core plan | Yes — Online booking for a first consultation | Yes — Online appointments | Partly — With a booking plugin | Partly — Acuity Scheduling, a separate subscription |
| Intake forms kept private under HIPAA | Yes — HIPAA mode with a signed BAA, on Business plans and up | Partly — No BAA; embed or link a HIPAA-ready form or portal | Partly — BAA for its Microsoft 365 email only; embed a HIPAA form | Partly — HIPAA form plugins on paid plans; no BAA in its help | Partly — Forms aren't HIPAA-ready; a BAA for Acuity Scheduling, a separate subscription |
| A blog and an email newsletter | Yes — Blog and email marketing; 200 free emails a month | Partly — AI blog and a sign-up form; no newsletter sending | Yes — Blog section and email marketing in the plan | Yes — Blog, with posts emailed to subscribers | Partly — Blog; sending email is a separate subscription |
| Finished first draft | Yes — Aria writes pages and starter copy | Yes — Whole site written in about 30 seconds | Yes — Airo writes a first site | Yes — AI builder on paid plans | Yes — Blueprint AI writes a multi-page site |
| Edit by chat, new pages by AI | Yes — Aria edits and adds pages by chat | Yes — Type a change; ask for a new page | Partly — AI writes text; chat editing is a separate product | Yes — AI assistant edits and adds pages, on any paid plan | Partly — AI chat edits text and images; no new pages |
| Local search set up for you | Partly — Google reviews via apps; no town pages | Partly — Google reviews, map with directions; no town pages | Partly — Google reviews section; no town pages | Partly — Only with plugins | Partly — One-pin map; Google reviews by embed |
| Search coaching | Partly — SEO Assistant; Search Console shown as charts | Yes — SEO coach; page ideas from your Search Console | Partly — SEO wizard; Search Console rankings only | Partly — Search Console verification; SEO via plugins | Partly — Search Console keywords shown as data |
| Fast pages, measured | Partly — Phone 65, desktop 77 | Partly — Phone 86, desktop 99 | Partly — Phone 56, desktop 80 (7 phone, 6 desktop sites) | Partly — Phone 51, desktop 69 (10 WordPress sites, any host) | Partly — Phone 56, desktop 74 |
| Leads, quotes, invoices and payments together | Yes — Contacts, price quotes clients accept online, invoices, payments | Yes — Leads inbox, online quotes, invoices, payment links | Partly — Inbox, invoices, payments; no quotes built in | Partly — Payments block; quotes and invoices need a plugin | Yes — Contacts, estimates clients accept online, free invoices, payments |
| Score | 15 / 18 | 14 / 18 | 12 / 18 | 12 / 18 | 11 / 18 |
Checked on each builder's own website and help pages on September 28, 2026, and the a blog and an email newsletter test on October 12, 2026, and the leads, quotes, invoices and payments together test on October 4, 2026, and re-checked every answer on October 24, 2026; speed measured on September 28, 2026. When two builders tie on points, the one with fewer crosses goes first.
WHICH ONE FITS
Which builder fits your business?
For each kind of business, the builders that scored highest on the tests that matter most to it, from the same table. Where three or more are level, we list them as level rather than pick one.
| Your business | Top scorers | Why |
|---|---|---|
| Solo therapists filling a caseload with booked consultations | Wix | 6 of 6 on "Clients book a consultation online", "Intake forms kept private under HIPAA" and "A blog and an email newsletter", the top score. |
| Practices that want clients from searches in their own town | Zarla | 4 of 6 on "Local search set up for you", "Search coaching" and "Fast pages, measured", the top score. |
| Therapists who want the first draft written for them | Level: Wix, Zarla, WordPress.com | Three builders score 4 of 4 on "Finished first draft" and "Edit by chat, new pages by AI", so pick on what else matters to you; the table shows the differences. |
| Group practices invoicing clients and taking payments | Level: Wix, Zarla, Squarespace | Three builders score 2 of 2 on "Leads, quotes, invoices and payments together", so pick on what else matters to you; the table shows the differences. |
THE LIST
The best website builders for therapists, ranked
- 1
Wix
Best forOwners who care most about booked consultations, private intake forms and a blog with a newsletter.
What it costsCore, the cheapest plan with bookings, is $29/mo billed yearly. Light is $17/mo without bookings, and there's a free plan on a wixsite.com address. (their pricing page, checked 28 Sept 2026)
Features- An AI builder that writes your pages from a description
- Aria, an AI agent in the Harmony editor that edits the site and adds pages by chat
- Wix Bookings with online payments and deposits
The CatchBookings need the Core plan rather than the cheapest one, and pages for each town you serve are yours to write.
- 2
Zarla
Best forOwners who care most about getting found on Google.
What it costsFree to build and preview. You pay when you publish, on the Premium plan, which includes booking, the leads inbox and invoices.
Features- Describe your practice in a sentence and Zarla writes a complete first draft in about 30 seconds
- Clients book a free consultation online, synced to your Google Calendar
- A blog whose posts the AI writes from a topic you give it
The CatchBuild my therapy website — freeZarla doesn't sign a business associate agreement, so intake forms live in your practice software's portal and the site's own form stays to a name, an email and a good time to call, and there's no newsletter sending yet. It's also newer than the big names.
- 3
GoDaddy
Best forHandy if you already get your domain and email from GoDaddy.
What it costsWebsites + Marketing plans are priced by country, and GoDaddy's page didn't show us a US price, so check it for yours. (their pricing page, checked 28 Sept 2026)
Features- Airo writes a first website for your business in Websites + Marketing
- Online appointments with a deposit
- Photo attachments on the contact form
The CatchEditing by chat, and asking the AI for new pages later, happen in Airo AI Builder, a separate GoDaddy product with its own credits; in Websites + Marketing, pages for each town you serve are yours to write.
- 3
WordPress.com
Best forFor owners who want full control and don't mind choosing and looking after plugins.
What it costsPersonal is $4/mo billed yearly; form file uploads need Business, $25/mo billed yearly. Plugins can add their own cost. (their pricing page, checked 28 Sept 2026)
Features- An AI website builder on paid plans
- An AI assistant that edits and creates pages, on every paid plan
- Thousands of plugins
The CatchBooking, reviews and invoices each come from a plugin you choose, may pay for and keep updated, so the setup and upkeep are on you. Photo uploads on forms need the Business plan.
- 5
Squarespace
Best forGood if polished design matters most and you don't mind adding a separate booking tool.
What it costsBasic is $19/mo and Core $29/mo, billed yearly, after a 14-day free trial. Online booking is a separate Acuity Scheduling subscription. (their pricing page, checked 28 Sept 2026)
Features- Blueprint AI writes a multi-page starting site
- Design-led templates
- Invoices and online payments on every plan
The CatchBooking and HIPAA-ready intake both live in Acuity Scheduling, a second subscription on top of the website plan (the BAA needs Acuity's Powerhouse or Premium plan), and newsletter sending is a third.
What should a therapy practice website include?
Someone looking for a therapist is deciding whether to trust a stranger with something painful, so the site has to say who you help, how you work and what it costs, then make the first step small.
- Who you help, in one line. The people and concerns you specialize in, at the top of the page, in their words.
- How you work. Your approach, your license and the states you're licensed in, in person or online, and how a first session goes.
- Fees and insurance. Your session fee, any sliding scale, and the plans you're in network with.
- A small first step. A free consultation to book on every page, with the form kept to a name, an email and a good time to call.
- Private intake, off the website. A link to your client portal for intake forms and history, and a crisis number (in the US, the 988 lifeline), since a website inbox isn't a crisis line.
How did we score the website builders?
The 9 tests, and what it takes to get a tick:
- Clients book a consultation online. The first call is the hardest step for a new client, and a booked time removes the back-and-forth. Tick: clients book a consultation on your site, on the website plan. Dash: it needs a second subscription, a plugin or another company's scheduler.
- Intake forms kept private under HIPAA. In the US, a form that collects health information needs a business associate agreement with whoever stores it. Tick: the builder signs one and its forms can carry client details. Dash: no agreement for the website, so intake runs in a HIPAA-ready form or portal from another company that you embed or link. Cross: no way to add one.
- A blog and an email newsletter. Articles on anxiety, couples work or EMDR are how many clients find a therapist, and a newsletter keeps them in touch until they're ready. Tick: a blog and email newsletters you send to subscribers, both built in on the website plan. Dash: one of them, or the other only from an add-on, a plugin or another company.
- Finished first draft. Client hours are the ones you're paid for. The website shouldn't take a week of them. Tick: it writes the whole site, pages and words, from a description of your business. Dash: templates, or AI that only writes some of it.
- Edit by chat, new pages by AI. Your fees, your insurance panels and whether you're taking new clients change. Updating them should take a sentence. Tick: you type a change and the site updates, and you can ask for a new page and get one.
- Local search set up for you. Even with telehealth, most people look for a therapist near them, and 'therapist near me' is a local search. Tick: a map of the areas you cover, a page for each town, and your Google reviews on the site, all built in. Dash: some of that, or only with add-ons.
- Search coaching. Anxiety therapy, couples counseling and EMDR are separate searches, and each is a page worth having. Tick: something that checks your site and tells you what to fix, plus a Google Search Console connection that turns your search data into ideas for new pages. Dash: one of the two.
- Fast pages, measured. Someone looking for help often does it late at night on a phone, and a slow page is a reason to stop. We measured this ourselves with Google's PageSpeed test on real sites built with each builder. Tick: a typical phone score of 90 or more, which Google calls good. Dash: 50 to 89. Cross: under 50.
- Leads, quotes, invoices and payments together. Session fees, a package invoice and the payment belong in one place, with every inquiry beside them. Tick: a leads inbox, quotes your customers accept online, invoices and online payments, all built in. Dash: some of them, or only with plugins.
How we picked them. When we asked ChatGPT "What is the best website builder for a therapist? Give me your top 5." on October 24, 2026, twice, its answers named Squarespace, Wix, Brighter Vision, WordPress and TherapySites. We score the general builders that appear on every page in this series, Wix, Squarespace, GoDaddy (its Websites + Marketing builder) and WordPress.com, whether ChatGPT named them this time or not. Zarla is ours. We haven't scored Brighter Vision and TherapySites yet. Brighter Vision and TherapySites build the site for you rather than giving you a builder; the question below covers them, with SimplePractice, whose practice software includes a website.
How we scored them. Same tests for everyone, each worth the same. We checked every answer on the builder's own website and help pages on September 28, 2026, and the a blog and an email newsletter test on October 12, 2026, and the leads, quotes, invoices and payments together test on October 4, 2026, and re-checked every answer on October 24, 2026. godaddy.com blocks automated reading of some of its pages, so where we couldn't open one, we read GoDaddy's page as Google indexes it. When two builders tie on points, the one with fewer crosses goes first.
How we measured speed. Google's PageSpeed test, three runs each on phone and desktop, on up to ten real sites per builder. For the others we used the first sites built with them that came up in Google for home-service businesses in five US cities (for WordPress, any WordPress site). Zarla sites don't rank in those searches yet, so we picked ten at random from our customers' published sites and don't name them. It's a sample, not a promise about any one site.
What we didn't score. Price, because every plan bundles different things (each builder's own price is on its card, and Zarla's is on our pricing page), and how long it takes to get a site live, which we plan to time and add here. Spotted something out of date? Tell us.
Other trades. The same tests for cleaning businesses, junk removal companies, car detailing businesses, pressure washing businesses, plumbers, pet sitters and dog walkers, handyman businesses, construction companies, moving companies, remodelers, towing companies, tree service companies, painters, electricians, HVAC companies, roofing companies, landscapers, Christmas light installers, window tinting businesses, mobile mechanics, pool service companies, home care agencies, blinds and shutters companies, hair salons, restaurants, auto repair shops, barbershops, gyms, dog groomers, daycares, solar companies, life coaches, appliance repair businesses, notaries, consultants, tutoring businesses, laundromats, IT services companies, day spas, locksmiths, artists, nonprofits, musicians.
Questions owners ask
Who you help and the concerns you specialize in, your approach and training, your license and the states you practice in, your fees, sliding scale and insurance, whether you see clients in person or online, a link to your client portal for intake, crisis information, and one easy way to book a first consultation. The booking, private intake and newsletter tests above show which builders do those without another tool.
In the US, HIPAA covers the client health information you collect, not the pages that describe your services, fees and approach. The website itself needs no agreement as long as its forms take only a name, an email and a good time to call; the moment a form asks about symptoms, diagnoses or insurance, whoever stores the answers needs a business associate agreement with you. Of the builders here, Wix signs one for the website itself, on its Business plans and up, and Squarespace signs one for Acuity Scheduling, its booking add-on, on Acuity's Powerhouse or Premium plan, a separate subscription from the website; both read on their help pages on October 24, 2026. On the others, intake runs in a HIPAA-ready form or your practice software's client portal, linked from the site. Outside the US the equivalent is your privacy and health-records law: the Privacy Act and state health records acts in Australia, UK GDPR and the Data Protection Act in the UK. Confirm the details with your compliance advisor.
They do a different job from a builder. Brighter Vision builds the site for you ("Website Built by a Professional Design Team"): its Start plan is $99 a month, shown at $79 on the day we read it, with a $100 setup fee on yearly billing, and HIPAA-secure email is a paid add-on. TherapySites has built websites for therapists since 2007, by its own account. SimplePractice is practice software whose plans, Starter at $49, Essential at $79 and Plus at $99 a month, include what its page calls a HIPAA-compliant website builder, so intake stays inside the portal. None of the three is scored here; we read their pages on October 24, 2026. If your practice already runs in SimplePractice, its site keeps everything in one system; if you want a blog, pages per specialty and local search, a general builder with your portal linked from it does more on the website side, and the table above shows which.
On most of them. Zarla, Wix (from its Core plan) and GoDaddy take bookings on the website plan; Squarespace needs Acuity Scheduling, a separate subscription, and WordPress.com a booking plugin. Keep the booking itself to a name, an email and a time, and send intake to your portal.
Yes. People comparing therapists check fees and insurance before they reach out, and a page that says your session fee, any sliding scale and the plans you're in network with saves both of you a call that was never going to work. Every builder here can put that on a page, and Zarla adds it when you type it in chat.
In the US, the counseling and psychology codes of ethics bar soliciting testimonials from current clients, the counselors' code names former clients too, and some state boards go further, so most therapists leave reviews off the site and let their writing and credentials do the work. Google may still show reviews on your Business Profile, which you don't control. Check your licensing board's rules and your professional association's code before you add one.
With Zarla, the first draft takes about 30 seconds: every page, written for your therapy practice, including a contact form and a map with directions. What's left is your fees and insurance, your approach and a photo of you. Wix, Squarespace, GoDaddy and WordPress.com can also write a first draft with AI; how long the rest takes depends on how much you set up yourself. We haven't timed them side by side yet.
In the US, HIPAA covers the client health information a practice collects, not the pages that describe your services, so the question is whether the builder signs a business associate agreement and lets its forms carry client details. Wix signs a business associate agreement on the plans the table names, so intake forms can carry client details. There's no agreement for the website on Zarla (no BAA; embed or link a HIPAA-ready form or portal); GoDaddy (BAA for its Microsoft 365 email only; embed a HIPAA form); WordPress.com (HIPAA form plugins on paid plans; no BAA in its help); Squarespace (forms aren't HIPAA-ready; a BAA for Acuity Scheduling, a separate subscription). We read each on the builder's own pages on October 24, 2026.
Building and previewing one can cost nothing on most builders; a live site on your own domain costs money on every builder here. Wix: Core, the cheapest plan with bookings, is $29/mo billed yearly. Light is $17/mo without bookings, and there's a free plan on a wixsite.com address. GoDaddy: Websites + Marketing plans are priced by country, and GoDaddy's page didn't show us a US price, so check it for yours. WordPress.com: Personal is $4/mo billed yearly; form file uploads need Business, $25/mo billed yearly. Plugins can add their own cost. Squarespace: Basic is $19/mo and Core $29/mo, billed yearly, after a 14-day free trial. Online booking is a separate Acuity Scheduling subscription. Zarla is free to build and preview, and you pay when you publish, on the Premium plan. Each price is the builder's own, read on its pricing or help pages (September 28, 2026); check it for your country before you buy.
Yes: Wix placed first of five here, with 15 of 18 points. Of the tests that are particular to therapists, it gets a tick on "Clients book a consultation online", "Intake forms kept private under HIPAA" and "A blog and an email newsletter". The catch: bookings need the Core plan rather than the cheapest one, and pages for each town you serve are yours to write.
See your therapy website before you decide.
Add your specialties to the sentence and Zarla builds the first draft, free. You pay only when you publish.
Already have a website? Bring it across →Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.