A search term is what a customer types into Google — "emergency electrician austin", "dog groomer near me". Aiming each page of your site at one clear term is how pages earn their spot in results.
Set your terms
- Click Get Found in the sidebar, then Search Terms. On a phone, tap More in the bar at the bottom, then Get Found, then tap More again: Search Terms is listed under Get Found.
- Your pages and their search terms lists every page with its current Google title. Click a page to review it, and use + Add term to set the term that page should chase.
- Good targets are specific: your service + your area ("residential electrical austin"), not just your trade ("electrician"). One clear term per page beats five vague ones.
Your scoreboard
Once your site is published and Google Search Console is connected, this page becomes your Google scoreboard: you'll see how your pages perform, with the searches that show your site and where you rank, over time. Google asks you to approve Zarla first, and some sites need one extra step: see Connect Google Search Console. New sites take a few weeks to start registering; the trend matters more than any single day.
Want to rank for more terms?
More pages. Each service page or area page you add is another page that can chase another term — that's the compounding move for local visibility.