The Best Solar Website Examples, Explained

By the Zarla design team · Updated September 2026

Looking for solar website examples? These 14 are the strongest we found — Seed Solar's 'Premium home solar, installed with craft and care.' in yellow on dark green, Palmetto's bill slider that says 'Let's cut it', Namaste Solar's three installers beside the yellow van — plus solar-company designs you can build with Zarla, each with a breakdown of the specific move that turns a 'solar installer near me' search into a quote. Solar has a reputation problem — door-knockers and sales calls — and the best sites here spend their first screen answering it, with 'no subcontractors', 'no sales calls' and 'not a faceless national sales machine'. Find an approach you love and you can build a site in that spirit, free, in about 30 seconds.

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What makes a great solar website

The best solar websites decide what to photograph, because a panel is not it. Seed Solar tints a roof green and lets a yellow sentence carry it; Namaste Solar photographs the crew and the van; Sunrun shows a sunlit house entrance with panels on the roof; Venture Home shows an EV charger in a car; Palmetto and Project Solar show no photograph at all, just a bill slider and a two-field instant quote. Notice how the copy fights the industry's reputation — Seed's 'not a faceless national sales machine', Project Solar's green 'No Sales Calls', Saguaro's and San Diego Solar's 'no subcontractors' — and how the pain gets coloured: Solar Source paints 'RISING ENERGY RATES' red-orange in the middle of a white headline. And notice the recurring-revenue moves that a small installer can copy: Saguaro's $23/month membership card, Venture Home's 'Plans & Services'. Every example below tells you whether it's a craftsman, a platform or a national brand before you reach the button.

Seed Solar website — Solar Contractor design example

Real site · Denver, CO

Solar Contractor
Craft-Led
Dark green + yellow

Seed Solar: 'Premium home solar, installed with craft and care.' in yellow on dark green

Seed Solar is the cover because it sounds like a craftsman and looks like a brand. The white header carries a house-leaf 'seed solar' mark, a nav of Home, About, Services, Financing, Utilities, Contact, the phone and a yellow 'Get a Quote'. The hero is a rooftop photograph tinted deep green, with a small pill — '☀ Colorado's Local Solar Experts' — and the headline in huge yellow: 'Premium home solar, installed with craft and care.' The paragraph draws the line against the industry's reputation: 'We're a local solar contractor that homeowners trust with their roof. Honest, sun-powered, and craftsmanlike—not a faceless national sales machine.' No stats, no badges, no form: one sentence that names the enemy. 'Utilities' in the nav is a nice specific — a page per power company. Clone it if you are the local alternative to the door-knockers, and say so.

'Not a faceless national sales machine' — the competitor named in the paragraph
Yellow on dark green — the sun on the roof as a palette
'Utilities' as a nav item: a page for each power company

Steal this: If your competition is a national sales operation, say the words 'local' and 'craft' in the hero and name the thing you're not.

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Namaste Solar website — Employee-Owned Solar Company design example

Real site · Boulder, CO

Employee-Owned Solar Company
Warm
Yellow + blue

Namaste Solar: Three installers in orange beside the yellow van, a B Corp in a yellow card

Namaste Solar puts the crew and the van in the frame and the values in a card. The white header sets the four-petal logo, a nav of Home Solar, Home Electrification, Commercial Solar, About Us, the phone and a blue 'FREE QUOTE'. The hero photograph is three installers in orange shirts and harnesses, arms round each other, beside a yellow-wrapped van lettered 'namasté SOLAR — Save with Clean Solar Energy — Local, employee-owned | Serving Colorado since 2005'. Over the left of it, a yellow card: 'THE TOP-RATED COLORADO SOLAR COMPANY', then 'Over 21 years in business. Locally owned and operated. An employee-owned cooperative. And a Certified B Corporation.' and 'With a reputation built on conscientious business practices, Namaste Solar is your top-rated Colorado solar energy company.', a blue 'FREE QUOTE', and a decorative flower border along the card's base. Employee-owned and B Corp are the differentiators, and they are stated as facts, not badges. Clone it for a mission-led installer — photograph the people, list the credentials as sentences.

The crew and the van as the photograph — real people, real vehicle
'Employee-owned cooperative' and 'Certified B Corporation' as sentences, not logos
'Home Electrification' in the nav — the category widened

Steal this: State your structure — employee-owned, family-run, veteran-owned — as a plain sentence in the hero card rather than a badge; sentences get read.

Visit Namaste Solar

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Palmetto website — Solar & Energy Platform design example

Real site

Solar & Energy Platform
Product-Led
White + orange-red

Palmetto: 'Your one-stop shop for energy savings' with a bill slider that says 'Let's cut it'

Palmetto sells solar the way a fintech sells a card. The white header splits Learn, Earn, Act on the left from Partners and an account icon on the right around a centred script 'Palmetto', with an orange-red 'Get a quote'. The hero is on plain white: a heavy black headline, 'Your one-stop shop for energy savings', then a floating widget — 'How much was your last energy bill? $290' with a slider and a red 'Let's cut it' — and beneath it an orange-red panel headed 'Weekly Energy Tip' ('Don't let the water run too long while taking showers. Heating water is one of the more energy intensive activities in your home.') with a 'Beta' chip and thumbs-up/down. No roof, no panels, no installer: the product is the saving, and the interface is the proof that the company is software as much as hardware. 'Earn' in the nav hints at referrals and the partner model. Clone the bill slider if you sell savings rather than panels.

A bill slider as the hero interaction — the saving is the product
No photograph of a panel anywhere in the first screen
'Learn · Earn · Act' — a nav of verbs

Steal this: Ask for the customer's bill before you show a panel — a slider that says 'Let's cut it' turns a quote into a game.

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Project Solar website — Direct-to-Consumer Solar design example

Real site

Direct-to-Consumer Solar
Disruptive
Grey + orange

Project Solar: 'Forget Everything You've Heard About Solar' and an instant quote with no sales calls

Project Solar attacks the sales call. The white header is 'PROJECTSOLAR', two nav words — Quote, Contact — an orange 'Instant Quote' and a cart icon. On a pale grey ground, the headline reads 'Forget Everything You've Heard About Solar', the subline 'Best Equipment. Best Warranty. Lowest Price!', then 'Get an Instant Quote — See What Solar Would Cost Without the Salesperson!' with a hand-drawn arrow pointing at an orange-outlined form: Address ('Enter your address'), Average Bill ('Amount'), an orange 'Get a Quote' and a green strip underneath, 'No Sales Calls'. A quote-document illustration begins below. Two fields — address and bill — are all a satellite-based estimate needs, and 'No Sales Calls' answers the objection that stops most people typing. The cart icon says you can buy a DIY kit outright. Clone the two-field instant quote if your pricing can be automated; keep the green 'No Sales Calls' if it's true.

Two fields — address and bill — for an instant price
'No Sales Calls' in green under the button
A cart in the header: solar sold like a product

Visit Project Solar

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Solar Source website — Established Solar Installer design example

Real site · Central Florida

Established Solar Installer
Direct
Photo + red-orange

Solar Source: 'SAY GOODBYE TO RISING ENERGY RATES WITH SOLAR.' — one line in orange

Solar Source makes the utility bill the villain. The black header carries the 'SOLAR SOURCE · 40 YEARS' logo, a nav of About, Residential, Commercial, Service, FAQs, Reviews, a navy phone button and a red 'CLICK FOR QUOTE'. The hero is a photograph of a harnessed installer walking across a rooftop array, and the headline runs in light white capitals with the middle line in red-orange: 'SAY GOODBYE TO' / 'RISING ENERGY RATES' / 'WITH SOLAR.' Under it, a white 'RESIDENTIAL' and an outline 'COMMERCIAL' split the two markets, and the next section opens 'Shrink Your Energy Bills' with photo tiles. '40 YEARS' in the logo is the credential; the coloured middle line is the whole argument; two buttons route the two audiences. It is the plainest hero in the gallery and it says exactly one thing. Clone it if your market is a state where rates are rising and everyone knows it.

The headline's middle line in a different colour — the enemy highlighted
Residential and Commercial as the two hero buttons
'40 YEARS' inside the logo

Steal this: Colour the one phrase in your headline that names the customer's pain — 'rising energy rates' — and leave the rest white.

Visit Solar Source

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Real site

Solar & Battery Storage Brand
Assured
Photo + navy

Sunrun: 'Price. Quality. Confidence.' over a sunlit doorway, awards in a row beneath

Sunrun is the national brand and it behaves like one: calm, credentialed, and photographed in daylight. A pale top bar carries 'Enter your location', a note for existing customers about adding battery storage, 'Call (833) 324-5886 for an instant quote' and 'Login'; the header is the 'sunrun' wordmark, Plans & Pricing, Products, Company, Learn and a navy 'Get a quote'. The hero is a modern house entrance in daylight — wood door, house number 3205, black panels on the roof above — with 'America's #1 Home Storage & Solar Power. Price. Quality. Confidence.' in white, the line 'Get competitive pricing on premium, expertly installed battery and solar systems' and a white pill, 'Get a quote'. Under it, 'AWARDS & RECOGNITION — Trusted by the best' with tiles for Fortune 1000, ConsumerAffairs Buyer's Choice, TIME World's Most Impactful and Good Housekeeping. The three-noun tagline and the award row are the big-company moves; the doorway is what makes them feel domestic. Clone the structure if you have third-party recognition to show.

A three-noun tagline — Price. Quality. Confidence.
The house photographed at the front door, panels just visible on the roof
An awards row as the second screen

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Saguaro Solar Electric & Roofing website — Solar, Electrical & Roofing Company design example

Real site · Tucson, AZ

Solar, Electrical & Roofing Company
Comprehensive

Saguaro Solar Electric & Roofing: Three trades in the headline and a $23/month membership card

Saguaro Solar Electric & Roofing puts a subscription in its hero. The top bar holds the phone, Tucson, Phoenix and 'Book Online'; a transparent header sets the name over the photo against Home, Services, Service Areas, About Us, Blog, an outline 'Call Now' and a coral 'Free Estimate'. Over a navy-tinted rooftop array, a small 'WELCOME TO SAGUARO SOLAR ELECTRIC & ROOFING', the big white headline 'Full Service Solar, Electric, and Roofing Company in Tucson, AZ', and the line that matters — 'Solar, electrical, and roofing for Arizona homes and businesses. 100% in-house team, no subcontractors, ever.' — then an orange 'Get a Free Estimate →', a purple 'Book a Consultation', 'Certified Tesla Powerwall Installer' and a row of award badges (2025, 2024, 2023, Fave). On the right, a white card: 'NEW: MEMBERS SAVE — Electrical Safety & Savings Membership — $23/month — 15% off every repair · Free annual safety inspection · Lifetime workmanship guarantee — See Membership Perks ↓'. Three trades widen the customer; 'no subcontractors, ever' answers the industry's worst reputation; the membership adds recurring revenue. Clone the card if you have a plan to sell.

Visit Saguaro Solar Electric & Roofing

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Venture Home website — Solar, Storage & EV Company design example

Real site

Solar, Storage & EV Company
Modern

Venture Home: An EV plug in the port, 'solar panels, battery storage, and EV charging together in one system'

Venture Home starts its story at the car. The dark header carries 'venturehome.', a nav of Solutions, Plans & Services, Locations, Explore, the phone and a mint 'Get a quote'; the hero is a close-up photograph of a charging plug seated in an electric car's port, and the copy — white, large, running past the fold — begins 'We put solar panels, battery storage, and EV charging together in one system,'. No panel, no roof, no house: the picture is the newest reason to buy solar, and the sentence names all three parts of the system before you scroll. 'Plans & Services' in the nav says the company sells on subscription as well as outright. It is the most modern framing in this gallery — solar as one part of an electrified home — and the dark palette with a single mint button keeps it feeling like a product company. Clone it if you install chargers and batteries too, and lead with the car.

Visit Venture Home

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San Diego Solar website — Long-Established Solar Installer design example

Real site · San Diego, CA

Long-Established Solar Installer
Classic

San Diego Solar: 'San Diego's Solar Company. Since 1996.' in serif over the city's rooftops

San Diego Solar claims the city in the name and the year in the headline. The dark header sets an italic 'San Diego Solar' against Services, Areas We Serve, Company, Why Us, the phone and a gold 'Free Solar Quote'. The hero is an aerial photograph of San Diego rooftops under a hazy sky, and the copy is centred white serif — 'San Diego's Solar' with 'Company.' in gold italic, then 'Since 1996.' — over a paragraph that makes the same promise as the best installers here: '30 years of in-house design, engineering, and installation. No subcontractors. No shortcuts. Just exceptional solar.' A gold 'Get Your Free Quote →' sits beside an outline 'See Our Work'. The serif on an aerial is unusual for solar and reads as established rather than techy, and the gold italic 'Company.' is a small typographic flourish that makes the name feel owned. Clone it for a long-running local installer whose best fact is the year.

Visit San Diego Solar

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Sunvault Electric — Solar & Battery Template website design you can build with Zarla

Build this with Zarla

Solar & Battery Template
Confident

Sunvault Electric: 'Solar & Battery Installation in Tucson, AZ' in giant condensed type

Sunvault Electric is the Zarla solar-and-storage template and it needs no photograph: on cream, a mustard tracked eyebrow ('SOLAR & BATTERY STORAGE ELECTRICIANS · TUCSON, AZ') sits over 'Solar & Battery Installation in' in enormous condensed black type with 'Tucson, AZ' in mustard gold. The paragraph sells independence — 'Own your power. Sunvault installs home battery storage, whole-home backup, and solar electrical for Tucson homes — so when the grid fails or the sun goes down, your home keeps running on energy you stored.' A black strip of pills up top says 'Licensed & Insured', '4.9★ Google', 'Warrantied Installs', 'Clean Backup Power', and the header is the condensed wordmark and a hamburger. Clone it if you are an electrician who installs solar, and let the type carry the confidence.

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Helios Solar Roofing — Solar Roofing Template website design you can build with Zarla

Build this with Zarla

Solar Roofing Template
Optimistic

Helios Solar Roofing: 'Solar Roofing in Austin, TX' on a lavender-to-gold gradient

Helios Solar Roofing is the Zarla solar-roof template, and the hero is a sunrise: a soft gradient that runs from lavender-blue on the left to warm yellow on the right, with the type centred on it — a gold tracked eyebrow ('SOLAR ROOFING & SOLAR SHINGLES · AUSTIN'), 'Solar Roofing in' in navy and 'Austin, TX' in italic gold, and a paragraph that packages the offer: 'A roof and a power plant in one. Helios installs solar-shingle roofs and solar-plus-roof combos that beat the Austin heat, slash your electric bill, and capture the 30% federal credit — all in one clean install.' A gold 'Get a Free Assessment' sits beside a pale 'See How It Works'; the indigo band above lists 'Solar + Roof in One', '4.9★ Google', 'Licensed TX Installer', '30% Federal Credit'. Clone it and the gradient does what a stock panel photo can't.

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Ampwise EV — EV Charger Template website design you can build with Zarla

Build this with Zarla

EV Charger Template
Bright

Ampwise EV: 'EV Charger Installation in Austin, TX' on a solid green field

Ampwise EV is the Zarla EV-charger template and the first screen is one colour: a solid green hero with a pale green pill ('HOME EV CHARGER SPECIALISTS · AUSTIN, TX'), 'EV Charger Installation in' in huge black sans and 'Austin, TX' in navy, then a paragraph that lists what a proper install means — 'the correct Level 2 circuit, a panel that can handle it, and a clean install done to code. Charge overnight, wake up full, and stop guessing about your wiring.' A navy 'Get a Free EV Charger Quote' and an outline 'Call (512) 555-0164' finish it. The green strip above carries 'EV Charging Experts', '4.9★ Google', 'Licensed & Insured', 'Upfront Pricing'; the white header holds the green wordmark, About, Services, Contact and a navy 'Free EV Quote'. A solar installer adding chargers can clone it as a sister site.

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Standby Power Co — Backup Power Template website design you can build with Zarla

Build this with Zarla

Backup Power Template
Reassuring

Standby Power Co: 'Power That Never Quits' in white serif over a house lit at night

Standby Power Co is the Zarla generator template, and it photographs the promise: a dark night shot of a house with its windows lit, and centred on it an amber tracked eyebrow ('WHOLE-HOME STANDBY GENERATORS · RALEIGH, NC'), 'Power That Never Quits — Home Standby Generators in' in white serif with 'Raleigh, NC' in amber, and a paragraph — 'When the grid goes down, your home stays on. Standby Power Co sizes, installs, and services automatic whole-home generators for the Triangle — permitted, warrantied, and running before you even notice the outage.' An amber 'Get a Free Estimate' sits beside an outline 'Call (919) 555-0163'. The dark-green strip above says 'Licensed Contractor', '4.9★ Google', 'Insured & Warrantied', '17 Years in the Triangle'; the header carries the serif wordmark, About, Services, Contact and an amber 'Free Estimate'. Clone it for backup power, batteries or any 'the lights stay on' offer.

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Marsh & Okoye Solar Wash — Panel Cleaning Template website design you can build with Zarla

Build this with Zarla

Panel Cleaning Template
Persuasive

Marsh & Okoye Solar Wash: 'Get Back the Power You're Paying For' — cleaning sold as output

Marsh & Okoye Solar Wash is the Zarla panel-cleaning template, the service page a solar installer can bolt on: a sky-blue band of pills ('Licensed & Insured', 'Deionized Water, No Streaks', 'Restores Panel Output', 'Serving San Diego County'), a white header with the blue wordmark, the phone, an amber 'Get a Free Quote' and a nav row (Services, Results, About, Contact), then a centred hero on white: a tan pill ('SOLAR PANEL CLEANING · SAN DIEGO, CA'), 'Get Back the Power You're Paying For —' in bold navy, 'Solar Panel Cleaning' in amber and 'in San Diego, CA' in navy. The paragraph puts a number on it: 'San Diego dust, pollen, and bird droppings can quietly cut your solar output by 15–25%. We clean with deionized water — no streaks, no scratches, no warranty risk.' Clone it and keep the percentage — it is the whole argument.

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Keep exploring

Solar website builder — how Zarla builds yours

Frequently asked

What should a solar company's website show first?

Not a panel. Seed Solar tints a rooftop green and lets a yellow headline carry the screen; Namaste Solar photographs three installers beside its yellow van; Sunrun shows a sunlit house entrance; Venture Home shows an EV charging plug. Palmetto and Project Solar skip photography altogether and open on an energy-bill slider and a two-field instant quote. The panel is the one thing every competitor shows, so the best sites show something else.

How do solar websites overcome the industry's sales reputation?

By saying the quiet part in the hero. Seed Solar's paragraph ends 'not a faceless national sales machine'; Project Solar prints 'No Sales Calls' in green under its quote button; Saguaro Solar Electric & Roofing promises '100% in-house team, no subcontractors, ever'; San Diego Solar says 'No subcontractors. No shortcuts.' Each one names the exact fear and answers it before the visitor scrolls.

What quote mechanism works best on a solar site?

The shorter and more automated, the better. Project Solar asks only for an address and an average bill and returns an instant price; Palmetto asks 'How much was your last energy bill?' with a slider; Sunrun's top bar starts with 'Enter your location'. The craft-led installers — Seed Solar, Namaste Solar, San Diego Solar — use a single 'Get a Quote' or 'Free Solar Quote' button and let the copy do the persuading.

Should a local solar installer show credentials or personality?

Both, as sentences. Namaste Solar's yellow card says 'An employee-owned cooperative. And a Certified B Corporation.' in plain prose; San Diego Solar's headline is simply 'Since 1996.'; Solar Source puts '40 YEARS' inside its logo; Saguaro lists 'Certified Tesla Powerwall Installer' under its buttons with a row of award years. Sunrun is the exception that proves the rule — as the national brand it runs an awards row of Fortune, TIME and Good Housekeeping tiles.

How can a solar site add recurring revenue?

By selling a plan beside the install. Saguaro Solar Electric & Roofing puts an 'Electrical Safety & Savings Membership — $23/month' card in the hero with 15% off repairs and a free annual inspection; Venture Home lists 'Plans & Services' in the nav; Palmetto's 'Weekly Energy Tip' panel keeps customers logging in. Solar Source and Sunrun route commercial and existing customers with their own buttons and bars.

Can I build a solar website like these with Zarla?

Yes. Every real site here has a 'Build a site like this' button that opens the closest Zarla template in the editor — Sunvault Electric for solar and batteries, Helios Solar Roofing for solar roofs, Ampwise EV for chargers, Standby Power Co for backup power, Marsh & Okoye Solar Wash for panel cleaning — and you change the words, colours and photograph. A tinted roof, a yellow sentence and one quote button is the Seed Solar pattern, and it takes about 30 seconds.

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