COMPARED OCTOBER 2026
Best website builders for solar companies and installers (2026)
We scored 5 website builders on the 9 things a solar company needs, the same way for all of them, including Zarla, which is ours.
Free to build · Pay when you publish
What's the best website builder for a solar company?
For most solar companies, it's a tie between Wix and Zarla for the best website builder, on 14 of 18 across the nine tests we ran on five builders.
If getting found on Google matters most to you, pick Zarla. If you want quote requests and booked assessments to come in through the website, pick Wix or GoDaddy.
The full scores are below, with every builder's weak spot, ours included.
What Zarla builds for a solar company: Zarla's solar website builder.
Build the website
Start your solar website now
Add your company's name and your town to the sentence, and Zarla builds the site. You edit it in chat and publish when you're ready.
Already have a website? Bring it across →Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Zarla for solar companies, in plain facts
Zarla is an AI website builder for small businesses. Describe your solar company in a sentence and it writes the whole site, every page and every word, in about 30 seconds; after that you change it by typing what you want.
- Customers book online or send you a request from your website, with no second booking subscription.
- Price: Free to build and preview. You pay when you publish, on the Premium plan, which includes booking, the leads inbox and invoices.
- Page speed: in our sample of real sites (Google PageSpeed, measured September 28, 2026), Zarla had the fastest median of the five builders here, 86 on phone and 99 on desktop. The samples differ (theirs are sites that rank on Google, ours random customer sites), as the method below explains.
The quote form isn't on the first draft: you add it by asking in chat.
No financing calculator built in: you paste one from another company into the Custom Code box.
In this comparison: joint first of five, with 14 of 18 points.
THE SCORES
How do website builders for solar companies compare?
A tick is worth 2 points, a dash 1, a cross nothing, and every test counts the same, so the most anyone can score is 18.
| Test | Wix | Zarla | GoDaddy | Squarespace | WordPress.com |
|---|---|---|---|---|---|
| Quote requests with the job details | Yes — Price-quote form template | Partly — Quote form added when you ask in chat | Yes — Quote form in home-service templates | Partly — General form block; no quote template | Partly — Form templates; AI builds a custom form |
| Book a site assessment online | Yes — Wix Bookings, from the Core plan | Yes — Online booking for site assessments | Yes — Online appointments | Partly — Acuity Scheduling, a separate subscription | Partly — With a booking plugin |
| A financing or savings calculator | Partly — Calculator apps from other companies | Partly — No calculator built in; paste another company's | Partly — Pasted code in an HTML section | Partly — Pasted code in a code block | Partly — Calculator plugins, on paid plans |
| Finished first draft | Yes — Aria writes pages and starter copy | Yes — Whole site written in about 30 seconds | Yes — Airo writes a first site | Yes — Blueprint AI writes a multi-page site | Yes — AI builder on paid plans |
| Edit by chat, new pages by AI | Yes — Aria edits and adds pages by chat | Yes — Type a change; ask for a new page | Partly — AI writes text; chat editing is a separate product | Partly — AI chat edits text and images; no new pages | Yes — AI assistant edits and adds pages, on any paid plan |
| Local search set up for you | Partly — Google reviews via apps; no town pages | Partly — Google reviews; no area map or town pages | Partly — Google reviews section; no town pages | Partly — One-pin map; Google reviews by embed | Partly — Only with plugins |
| Search coaching | Partly — SEO Assistant; Search Console shown as charts | Yes — SEO coach; page ideas from your Search Console | Partly — SEO wizard; Search Console rankings only | Partly — Search Console keywords shown as data | Partly — Search Console verification; SEO via plugins |
| Fast pages, measured | Partly — Phone 65, desktop 77 | Partly — Phone 86, desktop 99 | Partly — Phone 56, desktop 80 (7 phone, 6 desktop sites) | Partly — Phone 56, desktop 74 | Partly — Phone 51, desktop 69 (10 WordPress sites, any host) |
| Leads, quotes, invoices and payments together | Yes — Contacts, price quotes clients accept online, invoices, payments | Yes — Leads inbox, online quotes, invoices, payment links | Partly — Inbox, invoices, payments; no quotes built in | Yes — Contacts, estimates clients accept online, free invoices, payments | Partly — Payments block; quotes and invoices need a plugin |
| Score | 14 / 18 | 14 / 18 | 12 / 18 | 11 / 18 | 11 / 18 |
Checked on each builder's own website and help pages on September 28, 2026, and the leads, quotes, invoices and payments together test on October 4, 2026, and re-checked every answer on October 12, 2026; speed measured on September 28, 2026. When two builders tie on points, the one with fewer crosses goes first.
THE LIST
The best website builders for solar companies, ranked
- 1
Wix
Best forOwners who care most about quote requests and booked assessments.
What it costsCore, the cheapest plan with bookings, is $29/mo billed yearly. Light is $17/mo without bookings, and there's a free plan on a wixsite.com address. (their pricing page, checked 28 Sept 2026)
Features- An AI builder that writes your pages from a description
- Aria, an AI agent in the Harmony editor that edits the site and adds pages by chat
- Wix Bookings with online payments and deposits
The CatchBookings need the Core plan rather than the cheapest one, and pages for each town you serve are yours to write.
- 1
Zarla
Best forOwners who care most about getting found on Google.
What it costsFree to build and preview. You pay when you publish, on the Premium plan, which includes booking, the leads inbox and invoices.
Features- Describe your solar company in a sentence and Zarla writes a complete first draft in about 30 seconds
- Homeowners book a site assessment online
- Type changes in plain words, or ask for a new page or a quote form, and the site updates
The CatchBuild my solar website — freeA solar first draft comes with a contact form rather than a quote form (you add one by asking in chat), no service-area map or town pages, and no financing calculator. It's also newer than the big names.
- 3
GoDaddy
Best forOwners who care most about quote requests and booked assessments.
What it costsWebsites + Marketing plans are priced by country, and GoDaddy's page didn't show us a US price, so check it for yours. (their pricing page, checked 28 Sept 2026)
Features- Airo writes a first website for your business in Websites + Marketing
- Online appointments with a deposit
- Photo attachments on the contact form
The CatchEditing by chat, and asking the AI for new pages later, happen in Airo AI Builder, a separate GoDaddy product with its own credits; in Websites + Marketing, pages for each town you serve are yours to write.
- 4
Squarespace
Best forGood if polished design matters most and you don't mind adding a separate booking tool.
What it costsBasic is $19/mo and Core $29/mo, billed yearly, after a 14-day free trial. Online booking is a separate Acuity Scheduling subscription. (their pricing page, checked 28 Sept 2026)
Features- Blueprint AI writes a multi-page starting site
- Design-led templates
- Invoices and online payments on every plan
The CatchOnline booking is a second subscription, Acuity Scheduling, on top of the website plan, and it's managed in a different place.
- 4
WordPress.com
Best forFor owners who want full control and don't mind choosing and looking after plugins.
What it costsPersonal is $4/mo billed yearly; form file uploads need Business, $25/mo billed yearly. Plugins can add their own cost. (their pricing page, checked 28 Sept 2026)
Features- An AI website builder on paid plans
- An AI assistant that edits and creates pages, on every paid plan
- Thousands of plugins
The CatchBooking, reviews and invoices each come from a plugin you choose, may pay for and keep updated, so the setup and upkeep are on you. Photo uploads on forms need the Business plan.
What should a solar company website include?
A homeowner comparing solar installers wants to trust you, understand the numbers and get a quote without a sales call they didn't ask for.
- What you install. Panels, battery backup, EV chargers and commercial systems, each with its own page.
- Installs you've finished. Real photos of real roofs, with the town and the size of the system.
- Financing, explained plainly. Cash, loans and leases where you offer them, an example monthly payment from your lender's real terms, and who the lender is.
- Licenses, certifications and warranties. Your contractor license, any installer certifications, and what the equipment and workmanship warranties cover.
- A quote form that asks the right questions. The address, a recent electric bill and the roof, so the first call starts with real numbers.
How did we score the website builders?
The 9 tests, and what it takes to get a tick:
- Quote requests with the job details. Most solar installs start with a quote. Tick: a quote form that asks for the job details comes ready to use. Dash: you build one yourself from a general form.
- Book a site assessment online. Homeowners comparing installers want to see you in person. Tick: they can book an assessment or a consultation on your site, on the website plan. Dash: it needs a second subscription or a plugin.
- A financing or savings calculator. A homeowner weighing a solar loan wants to see a monthly figure. Tick: a payment or savings calculator built into the builder. Dash: you add one from an app, a plugin or pasted code. Cross: there's no way to add one.
- Finished first draft. You're on roofs and running crews. The website can't wait for a free week. Tick: it writes the whole site, pages and words, from a description of your business. Dash: templates, or AI that only writes some of it.
- Edit by chat, new pages by AI. Equipment, incentives and financing options change often. Updating the site should take a sentence. Tick: you type a change and the site updates, and you can ask for a new page and get one.
- Local search set up for you. Homeowners want an installer who covers their town, and every town you install in is its own search. Tick: a map of the areas you cover, a page for each town, and your Google reviews on the site, all built in. Dash: some of that, or only with add-ons.
- Search coaching. Solar panel installation, battery backup, EV chargers and commercial solar are separate searches, and each is a page worth having. Tick: something that checks your site and tells you what to fix, plus a Google Search Console connection that turns your search data into ideas for new pages. Dash: one of the two.
- Fast pages, measured. Homeowners compare installers on their phone, often with an electric bill in hand. We measured this ourselves with Google's PageSpeed test on real sites built with each builder. Tick: a typical phone score of 90 or more, which Google calls good. Dash: 50 to 89. Cross: under 50.
- Leads, quotes, invoices and payments together. Quotes, deposits and invoices on jobs this size are easier to keep track of in one place. Tick: a leads inbox, quotes your customers accept online, invoices and online payments, all built in. Dash: some of them, or only with plugins.
How we picked them. When we asked ChatGPT "What is the best website builder for a solar installation company? Give me your top 5." on October 12, 2026, it named Squarespace, Wix, WordPress, Webflow and Zarla. We score the general builders that appear on every page in this series, Wix, Squarespace, GoDaddy (its Websites + Marketing builder) and WordPress.com, whether ChatGPT named them this time or not. Zarla is ours. We haven't scored Webflow yet.
How we scored them. Same tests for everyone, each worth the same. We checked every answer on the builder's own website and help pages on September 28, 2026, and the leads, quotes, invoices and payments together test on October 4, 2026, and re-checked every answer on October 12, 2026. godaddy.com blocks automated reading of some of its pages, so where we couldn't open one, we read GoDaddy's page as Google indexes it. When two builders tie on points, the one with fewer crosses goes first.
How we measured speed. Google's PageSpeed test, three runs each on phone and desktop, on up to ten real sites per builder. For the others we used the first sites built with them that came up in Google for home-service businesses in five US cities (for WordPress, any WordPress site). Zarla sites don't rank in those searches yet, so we picked ten at random from our customers' published sites and don't name them. It's a sample, not a promise about any one site.
What we didn't score. Price, because every plan bundles different things (each builder's own price is on its card, and Zarla's is on our pricing page), and how long it takes to get a site live, which we plan to time and add here. Spotted something out of date? Tell us.
Other trades. The same tests for cleaning businesses, junk removal companies, car detailing businesses, pressure washing businesses, plumbers, pet sitters and dog walkers, handyman businesses, construction companies, moving companies, remodelers, towing companies, tree service companies, painters, electricians, HVAC companies, roofing companies, landscapers, Christmas light installers, window tinting businesses, mobile mechanics, pool service companies, home care agencies, blinds and shutters companies, hair salons, restaurants, auto repair shops, barbershops, gyms, dog groomers, daycares, life coaches.
Questions owners ask
The systems you install, photos of real installs with the town, your license and certifications, warranties, financing explained plainly, the areas you cover, reviews, and a quote form that asks for the address and a recent electric bill. Mention only incentives that still apply, and check them with a tax professional before they go on the page. Our guide to starting a solar company covers the rest of the setup.
Building and previewing one can cost nothing; a live site on your own domain costs money on every builder here. Wix has a free plan on a wixsite.com address, and Core, its cheapest plan with bookings, is $29/mo billed yearly. Squarespace Basic is $19/mo billed yearly after a 14-day free trial, and online booking is a separate Acuity Scheduling subscription. WordPress.com Personal is $4/mo billed yearly; photo uploads on its forms come with Business, $25/mo billed yearly, and booking comes from a plugin. GoDaddy prices Websites + Marketing by country. Zarla is free to build and preview, and you pay when you publish, on the Premium plan. These are each builder's own US prices, read on its pricing page on September 28, 2026.
With Zarla, the first draft takes about 30 seconds: every page, written for your solar company, including a contact form and the search settings each page needs. What's left is a quote form with your questions, your own photos of finished installs and the towns you cover. Wix, Squarespace, GoDaddy and WordPress.com can also write a first draft with AI; how long the rest takes depends on how much you set up yourself. We haven't timed them side by side yet.
Wix, Zarla and GoDaddy have it built in. It takes another tool or a workaround on Squarespace (Acuity Scheduling, a separate subscription); WordPress.com (with a booking plugin). We read each on the builder's own pages on September 28, 2026, and re-checked them on October 12, 2026.
A calculator helps a homeowner who pays over time see a monthly figure, as long as it uses your lender's real rates and says it's an estimate. None of the builders here has it built in. It takes another tool or a workaround on Wix (calculator apps from other companies); Zarla (no calculator built in; paste another company's); GoDaddy (pasted code in an HTML section); Squarespace (pasted code in a code block); WordPress.com (calculator plugins, on paid plans). We read each on the builder's own pages on October 12, 2026.
Wix has Price Quotes that clients accept online and that can turn into an invoice. Zarla sends a quote as one link: the customer picks an option, ticks any extras and accepts it, and Zarla drafts the invoice for what they chose, with any deposit you asked for, ready for you to send. GoDaddy sends invoices, with a payment schedule for deposits, but has no quotes built in. Squarespace sends estimates and proposals with an Accept button, from its Basic plan. WordPress.com needs a quote plugin from another company. Solar proposal software goes further: OpenSolar lets a homeowner review and sign from the proposal, and Aurora Solar's Contract Manager add-on adds an e-signature (both read on their own pages on October 12, 2026). We read each builder's quoting on its own pages on October 4, 2026.
Yes: Wix placed joint first of five here, with 14 of 18 points. Of the tests that are particular to solar companies, it gets a tick on "Quote requests with the job details" and "Book a site assessment online". The catch: bookings need the Core plan rather than the cheapest one, and pages for each town you serve are yours to write.
See your solar website before you decide.
Add your town to the sentence and Zarla builds the first draft, free. You pay only when you publish.
Already have a website? Bring it across →Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.