Done by AI · not an agency
Brief Zarla the way you'd brief a web designer. Its AI designs your site in about 30 seconds, with call buttons and a private consultation form, then adds pages for the neighborhoods and services you list, up to your plan's page limit. No sales call, no weeks-long build.
Your brief: add your town
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Sample designs
Six Zarla designs, shown for made-up luxury real estate businesses, from a solo agent to a pre-construction tower. Start from one and the AI rewrites it around yours, or let your brief decide.
Solo agent · name-forward
'Luxury Real Estate Agent in Greenwich, CT' in an oversized thin serif with the town in champagne, 'Seventeen years selling Greenwich homes — one agent, start to finish' under it and 'Book A Private Consultation' as the main button, for the agent whose name is the brand.
Boutique brokerage
'Luxury Real Estate in Palm Springs, CA' over a desert dusk, 'INDEPENDENT SINCE 1998' above the headline and the neighborhoods (Old Las Palmas, Movie Colony, Twin Palms, The Mesa) in a strip beneath the buttons, for the small independent brokerage.
Waterfront specialist
'Luxury Waterfront Homes in Naples, FL' over a canal with a dock and a boat, 'GULF · BAY · CANAL' above it and a subline that promises the seawall, the dock and the flood history are checked first, for the broker who sells on the water.
Ranches and land
'Luxury Ranches in Jackson, WY' in a warm serif over mountains at first light with a horse grazing, 'water, access and easements checked first' under it and 'Talk To A Land Broker' as the second button, for the land and estate brokerage.
Condos and penthouses
'Luxury Condos in New York, NY' over a night skyline, 'CONDOS · CO-OPS · PENTHOUSES' above the headline and 'PENTHOUSES' and 'LUXURY CONDOS' scrolling in giant capitals beneath, for the Manhattan apartment specialist.
New development · priority list
'New Luxury Condos in Honolulu, HI' over a dusk shoreline with a 'Join The Priority List' form in the first screen that asks name, email and residence type, with 'Send Me Floor Plans' as the button, for pre-construction sales.
The checklist
Six things a luxury real estate website needs to win the listing appointment, each shown on one of Zarla's designs.
Nobody lists a $4 million home from a web page. They book a conversation. Make the consultation the main button in the header and again under the headline, call it private, and keep the phone number beside it for the seller who'd rather call.
A luxury buyer searches by enclave, not by city. Put the four or five neighborhoods you actually sell in a strip under the buttons, and give each its own page; a seller in one of them knows in a second that you're their agent.
At this price, diligence is the service. Say in one line what you check that other agents don't, the seawall and the flood history, the water rights, the building's financials, and the buyer from out of town hears competence before they hear a pitch.
The first screen should look like the place you sell: the mountains, the water, the skyline. A real view of your market does more than a portrait with a folder, and it tells the relocating buyer what their life would look like.
Condos and co-ops, waterfront, ranches, new development: a specialist wins the client a generalist loses. Put the specialty in small capitals above the headline, and repeat it in the services line so the buyer never wonders whether you do what they need.
For a development or a coming-soon listing, the first screen's job is the list. A short form that asks the residence type and promises floor plans first turns a curious visitor into a name you can call on launch day.
Process and turnaround
For comparison, from the pages of web designers who build real estate agent sites: a 7-day turnaround on a starter setup package and one week of prep plus a VIP day for a built-in-a-week site at a Squarespace studio, 1.5 to 4+ weeks depending on the design package at a website platform with IDX built in, a template delivered instantly at a Showit template shop with a 60-day money back guarantee, and 30 days of priority support after launch at a solo Squarespace designer.
Finish one sentence about your business: what you sell, the neighborhoods, and the name on the license.
Zarla's AI designs your home page with call buttons and a quote form, then adds pages for your services (selling, buying, valuations, relocation) and the neighborhoods you sell, up to your plan's page limit.
Click any section to put your own homes, sales and client words in. Or type it: "add a page for waterfront listings."
Publish on a Premium or Business plan and connect your domain.
What's included
Revisions
A solo Squarespace designer for agents includes 30 days of priority support after launch; a Showit template shop gives lifetime access to template updates and a 60-day money back guarantee. With Zarla you make the changes yourself, whenever you want.
Change any section's words, photos, colors or order yourself. As often as you like, on every plan. No AI involved.
Type what you want and the AI makes the change. Typed changes use AI credits: a starter allowance on Free, a monthly allowance on Premium and Business, with a daily limit.
Move to a different design any time and keep your words, photos and pages. Layout, colors and fonts change; your content isn't rewritten.
Prices
Prices web designers publish on their own websites for real estate agent and brokerage sites, checked 27 October 2026. Many only quote after a call. Not like-for-like: an agency's price includes people.
| Who | Upfront | Ongoing | Time to launch | Changes after launch |
|---|---|---|---|---|
| A Showit template shop in Franklin, TN (its realtor template)A template with a training course and lifetime updates, delivered instantly for you to customize | $797 in 1 payment, 2 payments of $447 or 4 monthly payments of $247 | Not published; Showit's own subscription is separate | Delivered instantly; you do the customizing | Lifetime access to template updates; 60-day money back guarantee |
| A solo Squarespace designer for real estate agents in Austin, TXA pre-designed template you customize yourself over a weekend, or the same with a four-part workshop | Starting at $199 / $699 | Not published; Squarespace's plan is separate | Not published | 30 days of priority support; a custom payment plan on request |
| The same designerA semi-custom buildout, or a fully custom site from discovery call to launch day; up to five pages, SEO and Squarespace training | Starting at $2,499 / $8,499; a redesign of an existing site from $1,299 | Not published | Not published | 30 days of priority support |
| A Squarespace template shop and design studio in Columbia, MOReal estate templates of nine or twelve pre-made pages, or a starter setup package | $180.00 a template (listed at $225.00); starter setup from $557 | Not published; Squarespace's plan is separate | 7-day turnaround on the starter package | Not published |
| The same studioA site built in a week, or the elite package: a custom homepage, up to 5 pages, content migration and SEO | $1,499 / $3,199 | Not published | One week of prep plus a VIP day | Not published |
| A subscription website and lead platform for real estate agents in Overland Park, KSIDX website with mapping and unlimited pages; a done-for-you template set-up and premium designs on the second plan | Not published | $229 / $299 a month; $899 a month fully managed | Not published | Not published |
| A real estate website platform in Claymont, DEDesign packages with IDX built in, on a monthly plan | $800 / $2750 / $6500 setup by design package | $165 / $215 a month | 1.5 to 4+ weeks depending on the design package | Not published; no long-term contracts |
| A real estate website and CRM platform in Dallas, TXIDX website with a CRM, 2 users and the IDX feed billed per board | $500 one-time setup | $399 a month, plus $10 per board a month for IDX feeds; 6-month, 12-month or annual commitments | Not published | Not published |
| Market rangesAs published by a cost-estimate guide (luxury real estate; no date on the page) | Freelancer or boutique studio $8,000–$18,000 · agency $18,000–$40,000+ (median $18,500) | $50–$200 a month for video hosting | — | — |
| Zarla's AINot an agency | Free to design and preview | A Premium or Business plan to publish · see pricing | About 30 seconds to a first design; publish the same day | Click to edit any time; typed changes use AI credits |
The honest part
Zarla does the design part of an agency's job with AI. Here's what you'd still be paying people for.
Zarla partners are independent agencies and freelancers who build on Zarla and do the marketing work: SEO, ads and growth. The AI does the design; a person does the rest.
Browse Zarla partners →No. Zarla is AI. It does the design part of an agency's job, the layout, words, pages and forms, from a one-sentence brief. There's no designer on the other end. If you want a person for marketing or SEO, Zarla partners are independent agencies and freelancers who work on Zarla sites.
Web designers who publish prices for real estate agent sites charge $180.00 to $797 for a template you customize yourself, $199 to $8,499 at a solo Squarespace designer (from a template to a fully custom site), $557 to $3,199 for setup packages at a Squarespace studio, $800 to $6500 setup plus $165 to $215 a month at a website platform with IDX built in, and $229 to $899 a month for a subscription site; a cost guide puts a luxury build at $8,000 to $40,000 and up. Designing and previewing on Zarla is free; you choose a Premium or Business plan when you publish.
A private consultation button, the neighborhoods you sell named in the first screen, a page for each of them, your selected homes and recent sales with prices, what you check before a client buys, how you market a home, your client reviews, and a valuation form for sellers. In the US, real estate agents and brokers are licensed by each state, and most states' advertising rules require the brokerage name on an agent's website, and a few the license number too; put both in the footer and check with your state real estate commission for what you must display. Zarla adds service and neighborhood pages from your brief, up to your plan's page limit. Customers can attach up to five photos of the job to the form, so you can often price it from the photos instead of a site visit. The form doesn't work out a price for you — you read the request and quote it yourself.
Few web designers publish timelines for real estate agent sites: a Squarespace studio quotes a 7-day turnaround on its starter package and one week of prep plus a VIP day for its built-in-a-week site, a website platform with IDX built in says 1.5 to 4+ weeks depending on the design package, a Showit template shop delivers its template instantly, and a solo designer's lowest package is a template you customize over a weekend. Zarla's first design takes about 30 seconds; after your changes, you can publish the same day on a paid plan.
Yes. Customers book appointments or service calls from your website; bookings sync to Google Calendar, and you can take a deposit or full payment through your own Stripe account. Offer private showings and valuation visits as bookable slots, and keep the phone number beside them for the buyer who'd rather call.
Zarla doesn't connect to the MLS. Show your selected homes and recent sales in a gallery with the price and the neighborhood: several gallery layouts, picked by the AI for your kind of business, show your work on the pages that need it. Link each home to its listing page, or paste your IDX search widget into the Custom Code box in Site settings.
Yes. Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Finish the sentence with your town. Zarla's AI designs your site from it.
Already have a website? Bring it across →