COMPARED OCTOBER 2026
Best website builders for luxury real estate agents (2026)
We scored 5 website builders on the 9 things a luxury real estate business needs, the same way for all of them, including Zarla, which is ours.
Free to build · Pay when you publish
What's the best website builder for a luxury real estate agent?
For most luxury real estate agents, Wix is the best website builder: it scored highest, 15 of 18 across the nine tests we ran on five builders, and it does the most for showings, the gallery and private listings (level with GoDaddy).
If getting found on Google matters most to you, pick Zarla. GoDaddy (13), Squarespace (13) and WordPress.com (13) are close behind.
The full scores are below, with every builder's weak spot, ours included.
What Zarla builds for a luxury real estate business: Zarla's luxury real estate website builder.
Build the website
Start your luxury real estate website now
Add your name and the neighborhoods you sell in to the sentence, and Zarla builds the site. You edit it in chat and publish when you're ready.
Already have a website? Bring it across →Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Zarla for luxury real estate agents, in plain facts
Zarla is an AI website builder for small businesses. Describe your luxury real estate business in a sentence and it writes the whole site, every page and every word, in about 30 seconds; after that you change it by typing what you want.
- Customers book online or send you a request from your website, with no second booking subscription.
- Price: Free to build and preview. You pay when you publish, on the Premium plan, which includes booking, the leads inbox and invoices.
- Page speed: in our sample of real sites (Google PageSpeed, measured September 28, 2026), Zarla had the fastest median of the five builders here, 86 on phone and 99 on desktop. The samples differ (theirs are sites that rank on Google, ours random customer sites), as the method below explains.
No private pages yet: every published page is public, so off-market listings go to registered buyers by email or your CRM.
A slideshow gallery for your listings comes on the first draft and is laid out for you, but there's no tap-to-enlarge view yet: a buyer sees each photo at the size the layout gives it.
In this comparison: fifth of five, with 13 of 18 points.
THE SCORES
How do website builders for luxury real estate agents compare?
A tick is worth 2 points, a dash 1, a cross nothing, and every test counts the same, so the most anyone can score is 18.
| Test | Wix | GoDaddy | Squarespace | WordPress.com | Zarla |
|---|---|---|---|---|---|
| Private showings booked online | Yes — Wix Bookings, from the Core plan | Yes — Online appointments | Partly — Acuity Scheduling, a separate subscription | Partly — With a booking plugin | Yes — Online booking for private showings |
| Listings in a gallery that opens full size | Yes — Pro Gallery; images open full screen | Yes — Photo gallery section; lightbox gallery in its templates | Yes — Gallery blocks and sections with a lightbox | Yes — Gallery block; images link to full size | Partly — Slideshow gallery on the first draft; no tap-to-enlarge view |
| A private page for off-market listings | Yes — Password or members-only pages | Yes — Private pages for invited members | Yes — Page passwords or a member site | Yes — Password-protected pages | No — No password-protected pages |
| Finished first draft | Yes — Aria writes pages and starter copy | Yes — Airo writes a first site | Yes — Blueprint AI writes a multi-page site | Yes — AI builder on paid plans | Yes — Whole site written in about 30 seconds |
| Edit by chat, new pages by AI | Yes — Aria edits and adds pages by chat | Partly — AI writes text; chat editing is a separate product | Partly — AI chat edits text and images; no new pages | Yes — AI assistant edits and adds pages, on any paid plan | Yes — Type a change; ask for a new page |
| Local search set up for you | Partly — Google reviews via apps; no town pages | Partly — Google reviews section; no town pages | Partly — One-pin map; Google reviews by embed | Partly — Only with plugins | Partly — Google reviews, map with directions; no town pages |
| Search coaching | Partly — SEO Assistant; Search Console shown as charts | Partly — SEO wizard; Search Console rankings only | Partly — Search Console keywords shown as data | Partly — Search Console verification; SEO via plugins | Yes — SEO coach; page ideas from your Search Console |
| Fast pages, measured | Partly — Phone 65, desktop 77 | Partly — Phone 56, desktop 80 (7 phone, 6 desktop sites) | Partly — Phone 56, desktop 74 | Partly — Phone 51, desktop 69 (10 WordPress sites, any host) | Partly — Phone 86, desktop 99 |
| Leads, quotes, invoices and payments together | Yes — Contacts, price quotes clients accept online, invoices, payments | Partly — Inbox, invoices, payments; no quotes built in | Yes — Contacts, estimates clients accept online, free invoices, payments | Partly — Payments block; quotes and invoices need a plugin | Yes — Leads inbox, online quotes, invoices, payment links |
| Score | 15 / 18 | 13 / 18 | 13 / 18 | 13 / 18 | 13 / 18 |
Checked on each builder's own website and help pages on September 28, 2026, and the listings in a gallery that opens full size test on October 24, 2026, and the private page for off-market listings test on October 12, 2026, and the leads, quotes, invoices and payments together test on October 4, 2026, and re-checked every answer on October 26, 2026; speed measured on September 28, 2026. When two builders tie on points, the one with fewer crosses goes first.
WHICH ONE FITS
Which builder fits your business?
For each kind of business, the builders that scored highest on the tests that matter most to it, from the same table. Where three or more are level, we list them as level rather than pick one.
| Your business | Top scorers | Why |
|---|---|---|
| Agents who sell on a private showing and a gallery of homes like the buyer's | Wix or GoDaddy | 6 of 6 on "Private showings booked online", "Listings in a gallery that opens full size" and "A private page for off-market listings", the top score on these tests. |
| Agents found by buyers and sellers searching their neighborhood | Zarla | 4 of 6 on "Local search set up for you", "Search coaching" and "Fast pages, measured", the top score. |
| Agents between closings who want the first draft written for them | Level: Wix, WordPress.com, Zarla | Three builders score 4 of 4 on "Finished first draft" and "Edit by chat, new pages by AI", so pick on what else matters to you; the table shows the differences. |
| Agents keeping every inquiry, showing and referral in one place | Level: Wix, Squarespace, Zarla | Three builders score 2 of 2 on "Leads, quotes, invoices and payments together", so pick on what else matters to you; the table shows the differences. |
THE LIST
The best website builders for luxury real estate agents, ranked
- 1
Wix
Best forOwners who care most about booked private showings, a full-size listings gallery and a private page for off-market homes.
What it costsCore, the cheapest plan with bookings, is $29/mo billed yearly. Light is $17/mo without bookings, and there's a free plan on a wixsite.com address. (their pricing page, checked 28 Sept 2026)
Features- An AI builder that writes your pages from a description
- Aria, an AI agent in the Harmony editor that edits the site and adds pages by chat
- Wix Bookings with online payments and deposits
The CatchBookings need the Core plan rather than the cheapest one, and pages for each town you serve are yours to write.
- 2
GoDaddy
Best forOwners who care most about booked private showings, a full-size listings gallery and a private page for off-market homes.
What it costsWebsites + Marketing plans are priced by country, and GoDaddy's page didn't show us a US price, so check it for yours. (their pricing page, checked 28 Sept 2026)
Features- Airo writes a first website for your business in Websites + Marketing
- Online appointments with a deposit
- Photo attachments on the contact form
The CatchEditing by chat, and asking the AI for new pages later, happen in Airo AI Builder, a separate GoDaddy product with its own credits; in Websites + Marketing, pages for each town you serve are yours to write.
- 2
Squarespace
Best forGood if polished design matters most and you don't mind adding a separate booking tool.
What it costsBasic is $19/mo and Core $29/mo, billed yearly, after a 14-day free trial. Online booking is a separate Acuity Scheduling subscription. (their pricing page, checked 28 Sept 2026)
Features- Blueprint AI writes a multi-page starting site
- Design-led templates
- Invoices and online payments on every plan
The CatchOnline booking is a second subscription, Acuity Scheduling, on top of the website plan, and it's managed in a different place.
- 2
WordPress.com
Best forFor owners who want full control and don't mind choosing and looking after plugins.
What it costsPersonal is $4/mo billed yearly; form file uploads need Business, $25/mo billed yearly. Plugins can add their own cost. (their pricing page, checked 28 Sept 2026)
Features- An AI website builder on paid plans
- An AI assistant that edits and creates pages, on every paid plan
- Thousands of plugins
The CatchBooking, reviews and invoices each come from a plugin you choose, may pay for and keep updated, so the setup and upkeep are on you. Photo uploads on forms need the Business plan.
- 5
Zarla
Best forOwners who care most about getting found on Google.
What it costsFree to build and preview. You pay when you publish, on the Premium plan, which includes booking, the leads inbox and invoices.
Features- Describe your business in a sentence and Zarla writes a complete first draft in about 30 seconds, neighborhoods included
- Buyers book a private showing online and send the home they're asking about from the inquiry form
- A slideshow gallery for your listings and sales, picked for your kind of business
The CatchBuild my luxury real estate website — freeThere are no private pages and no tap-to-enlarge gallery view yet, so off-market listings go to registered buyers by email and each listing photo shows at the size the layout gives it; an agent's first draft has no town pages. It's also newer than the big names.
What should a luxury real estate business website include?
A buyer or a seller looking at your site is choosing who handles the largest sale of their life, so the page has to show homes like theirs and the ones you've sold, say which neighborhoods you know and make the first step a private conversation they can book.
- Featured homes and sold homes. Your current listings and recent sales with the photographs opening full size, each with the neighborhood and the price band.
- The neighborhoods you sell in. A page per neighborhood with what sells there, what it costs and the homes you've closed, because that's the search a buyer types.
- Who you are and your license. Your brokerage, your license number and state, your sales record and the press that has quoted you.
- A way to book a showing. A private showing buyers book online, and an inquiry form that asks the home, the timing and whether they're selling too.
- A quiet door for off-market homes. A private page or a registered-buyers list for the listings that never go on the portals, and a market note that gives sellers a reason to call.
How did we score the website builders?
The 9 tests, and what it takes to get a tick:
- Private showings booked online. A buyer who can pick a time for a showing tonight hasn't called another agent by morning. Tick: they book a time on your site, on the website plan. Dash: it needs a second subscription, a plugin or another company's scheduler.
- Listings in a gallery that opens full size. Buyers choose the agent whose listings look like the home they want. Tick: gallery layouts built in, and a buyer taps a photo to see it full size. Dash: galleries with no full-size view, or only through an app. Cross: no gallery.
- A private page for off-market listings. Luxury sells quietly, and a page only registered buyers can open is how the off-market home finds them. Tick: a password-protected or members-only page on the website plan. Dash: a workaround or an app. Cross: every page is public.
- Finished first draft. Showings and negotiations fill the week. The website shouldn't take a weekend. Tick: it writes the whole site, pages and words, from a description of your business. Dash: templates, or AI that only writes some of it.
- Edit by chat, new pages by AI. A new listing, a closed sale and this quarter's market note should take a sentence to add. Tick: you type a change and the site updates, and you can ask for a new page and get one.
- Local search set up for you. A buyer searches for homes in a neighborhood and a seller for the agent who sells there, and the one with sales and reviews from that neighborhood gets the private conversation. Tick: a map of the areas you cover, a page for each town, and your Google reviews on the site, all built in. Dash: some of that, or only with add-ons.
- Search coaching. Waterfront homes, estates and luxury condos are separate searches, and so is every neighborhood you sell in, and each is a page worth having. Tick: something that checks your site and tells you what to fix, plus a Google Search Console connection that turns your search data into ideas for new pages. Dash: one of the two.
- Fast pages, measured. A buyer scrolls listings on a phone from a terrace and judges the first photo before it has loaded. We measured this ourselves with Google's PageSpeed test on real sites built with each builder. Tick: a typical phone score of 90 or more, which Google calls good. Dash: 50 to 89. Cross: under 50.
- Leads, quotes, invoices and payments together. Every inquiry and showing request in one inbox, with the referral or consulting invoice beside it where you're allowed to charge one, rather than three apps. Tick: a leads inbox, quotes your customers accept online, invoices and online payments, all built in. Dash: some of them, or only with plugins.
How we picked them. When we asked ChatGPT "What is the best website builder for a luxury real estate agent? Give me your top 5." on October 26, 2026, twice, its answers named Luxury Presence, Agent Image, AgentFire, Squarespace, Wix and Webflow. We score the general builders that appear on every page in this series, Wix, Squarespace, GoDaddy (its Websites + Marketing builder) and WordPress.com, whether ChatGPT named them this time or not. Zarla is ours. We haven't scored Luxury Presence, Agent Image, AgentFire and Webflow on this page. The three are real estate website services rather than builders you use yourself: Luxury Presence's and Agent Image's pages refuse automated reads, so they were read as Google indexes them on 26 October 2026, "Award-winning real estate websites built for top agents. Premium design, full MLS search, and SEO built to get you found on Google and AI search." and "Agent Image builds custom real estate websites for agents, teams, and brokerages through award-winning design, IDX integration, and lead-winning marketing.", with Agent Image's pricing page indexed as "Request Agent Image Pricing"; AgentFire's own home page says "Brand-Focused Websites That Win Every Interaction" and prints no price. None of the three is scored here. Webflow is a design tool we score on our best AI website builders comparison, on that page's tests. Yola has no luxury list; its real estate agents page (last updated 18 September 2026), which ranks Yola first, says of its own builder: "No dedicated property search or MLS integration out of the box".
How we scored them. Same tests for everyone, each worth the same. We checked every answer on the builder's own website and help pages on September 28, 2026, and the listings in a gallery that opens full size test on October 24, 2026, and the private page for off-market listings test on October 12, 2026, and the leads, quotes, invoices and payments together test on October 4, 2026, and re-checked every answer on October 26, 2026. godaddy.com blocks automated reading of some of its pages, so where we couldn't open one, we read GoDaddy's page as Google indexes it. When two builders tie on points, the one with fewer crosses goes first.
How we measured speed. Google's PageSpeed test, three runs each on phone and desktop, on up to ten real sites per builder. For the others we used the first sites built with them that came up in Google for home-service businesses in five US cities (for WordPress, any WordPress site). Zarla sites don't rank in those searches yet, so we picked ten at random from our customers' published sites and don't name them. It's a sample, not a promise about any one site.
What we didn't score. Price, because every plan bundles different things (each builder's own price is on its card, and Zarla's is on our pricing page), and how long it takes to get a site live, which we plan to time and add here. Spotted something out of date? Tell us.
Other trades. The same tests for cleaning businesses, junk removal companies, car detailing businesses, pressure washing businesses, plumbers, pet sitters and dog walkers, handyman businesses, construction companies, moving companies, remodelers, towing companies, tree service companies, painters, electricians, HVAC companies, roofing companies, landscapers, Christmas light installers, window tinting businesses, mobile mechanics, pool service companies, home care agencies, blinds and shutters companies, hair salons, restaurants, auto repair shops, barbershops, gyms, dog groomers, daycares, solar companies, life coaches, appliance repair businesses, notaries, consultants, tutoring businesses, laundromats, IT services companies, day spas, locksmiths, artists, nonprofits, therapists, musicians, car washes, gutter cleaning companies, wedding planners, food trucks, jewelry businesses, farms, tax preparers, churches, DJs, insurance agents, marketing agencies, videographers, architects, engineering firms, bars, car dealerships, graphic designers, online stores, foundations, tattoo artists, software companies, retail stores.
Questions owners ask
Your listings and recent sales with the photos opening full size, a page per neighborhood you sell in, your brokerage, license and sales record, a private showing buyers can book online, an inquiry form that asks the home and the timing, and a private page or registered-buyers list for off-market homes. Our guide to starting a real estate business covers the license, the brokerage and the first clients, and our real estate business plan the numbers.
Decide first whether buyers will search live MLS listings on your site or whether it sells you and your sold homes; that choice is most of the decision. A showcase site is a builder's job: describe the business, add your listings and sales with the photos, a page per neighborhood, your license line and a showing buyers can book, and connect your domain. A live-search site needs IDX, which isn't one of this page's tests and which the real estate platforms ChatGPT names are built around. The first-draft test above shows which builders write the showcase site for you; on Zarla it takes about 30 seconds and you see it before you pay anything.
In the US, as our real estate guide reports it, the typical commission is 2.5% to 3% per side, so the listing side of a $300,000 sale is $7,500 to $9,000 before the brokerage split, and a 70/30 split with the brokerage leaves the agent about $5,250 to $6,300. On a luxury sale the percentage is often lower and the check larger, which is why the showing and the private page are the tests on this page. Commission rules and disclosures are your state's and your brokerage's, so check them before you print a figure.
Only if buyers are meant to search live listings on your site. ChatGPT's own distinction, asked on October 26, 2026, was: "One important distinction: if your business relies on buyers searching active MLS listings directly on your website, prioritize a platform with suitable IDX integration. If your business primarily comes from referrals, luxury branding, and seller relationships, a more design-focused site may be the better investment." IDX isn't one of this page's tests, and the platforms built around it, Luxury Presence, Agent Image and AgentFire among them, aren't scored here. Most luxury agents sell on the second model, which is what this page's tests score.
The tests are the same: a showing booked online, listings that open full size and a private page for off-market homes matter to any agent, and so do the local-search and first-draft tests. Zarla's real estate agent website builder writes that first draft for an agent at any price band; a real estate agent's own scored comparison isn't on this site yet, so read this one.
In the US, real estate is licensed state by state: most states require an agent's advertising, which includes the website, to show the brokerage's name as licensed, some also require the agent's license number, and the brokerage adds its own policy, and the federal Fair Housing Act applies to real estate advertising nationwide. Every builder here can put that line in the footer; Zarla adds it when you type it in chat. Check your state real estate commission's advertising rules and your broker's policy before you publish.
Wix, on these tests: 15 of 18 to Squarespace's 13. Both write a first draft with AI, both open a listing photo full size and both keep a private page behind a password; the difference is the showing: Wix books one on its Core plan, where Squarespace's booking is Acuity Scheduling, a separate subscription, and Squarespace's AI chat edits text and images but adds no pages. ChatGPT names Luxury Presence and Agent Image first for the done-for-you design and IDX, and that's real; it isn't one of these tests. The table above has every mark, and the order is computed from them rather than chosen, so read the scores rather than take our word for it.
On most of them. Zarla, Wix (from its Core plan) and GoDaddy take bookings on the website plan; Squarespace needs Acuity Scheduling, a separate subscription, and WordPress.com a booking plugin.
Asked twice on October 26, 2026, ChatGPT put Luxury Presence first both times, with Agent Image, AgentFire and Squarespace both times, Wix in one answer and Webflow in the other; it didn't name Zarla. Its sources were HubSpot's real estate builders list, HousingWire (5 January 2026) and Luxury Presence's own roundup (26 August 2026), and its closing advice was "before signing a contract, check who owns the domain, website content, and lead data; what happens if you leave; and whether ongoing SEO, hosting, and IDX fees are included." Luxury Presence's and Agent Image's pages refuse automated reads; as Google indexes them, Luxury Presence offers "Premium design, full MLS search, and SEO built to get you found on Google and AI search." and Agent Image "custom real estate websites for agents, teams, and brokerages through award-winning design, IDX integration, and lead-winning marketing.", with pricing on request. None of those pages scores the builders on the same tests; the table above does, and the three services and Webflow aren't scored here.
With Zarla, the first draft takes about 30 seconds: every page, written for your luxury real estate business, including an inquiry form, a gallery and a map. What's left is your listings, your sold homes and your neighborhoods. Wix, Squarespace, GoDaddy and WordPress.com can also write a first draft with AI; how long the rest takes depends on how much you set up yourself. We haven't timed them side by side yet.
Wix, GoDaddy, Squarespace and WordPress.com have it built in. Zarla can't do it. We read each on the builder's own pages on October 12, 2026, and re-checked them on October 26, 2026.
Wix, GoDaddy, Squarespace and WordPress.com have it built in. It takes another tool or a workaround on Zarla (slideshow gallery on the first draft; no tap-to-enlarge view). We read each on the builder's own pages on October 24, 2026, and re-checked them on October 26, 2026.
Building and previewing one can cost nothing on most builders; a live site on your own domain costs money on every builder here. Wix: Core, the cheapest plan with bookings, is $29/mo billed yearly. Light is $17/mo without bookings, and there's a free plan on a wixsite.com address. GoDaddy: Websites + Marketing plans are priced by country, and GoDaddy's page didn't show us a US price, so check it for yours. Squarespace: Basic is $19/mo and Core $29/mo, billed yearly, after a 14-day free trial. Online booking is a separate Acuity Scheduling subscription. WordPress.com: Personal is $4/mo billed yearly; form file uploads need Business, $25/mo billed yearly. Plugins can add their own cost. Zarla is free to build and preview, and you pay when you publish, on the Premium plan. Each price is the builder's own, read on its pricing or help pages (September 28, 2026); check it for your country before you buy.
Yes: Wix placed first of five here, with 15 of 18 points. Of the tests that are particular to luxury real estate agents, it gets a tick on "Private showings booked online", "Listings in a gallery that opens full size" and "A private page for off-market listings". The catch: bookings need the Core plan rather than the cheapest one, and pages for each town you serve are yours to write.
See your luxury real estate website before you decide.
Add your name and your market to the sentence and Zarla builds the first draft, free. You pay only when you publish.
Already have a website? Bring it across →Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.