Done by AI · not an agency
Brief Zarla the way you'd brief a web designer. Its AI designs your site in about 30 seconds, with a home valuation form and tap-to-call buttons, and then pages for buyers, sellers and each neighborhood you work, up to your plan's page limit. No sales call, no weeks-long build.
Your brief: add your town
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Sample designs
Six Zarla designs for six made-up agents and teams, a seller-first listing team to a relocation specialist. Start from one and the AI rewrites it around yours, or let your brief decide.
Listing team · valuation first
A 'Get My Free Home Valuation' form beside 'What's Your Home Really Worth? — Free Home Valuation in Nashville, TN', with 'Sold 2.3% above list on average', '18 days on market average' and '620+ homes sold' as the trust line, for the team that wins listings.
Buyers and sellers
'Sell for More. Buy with Confidence.' under 'Scottsdale Real Estate — Since 2010', 'Top 1% Agents · 600+ Homes Sold · Free Valuation' in the trust bar, and a 'For Sellers' section above a 'For Buyers' one, for the agent who does both.
First-time buyers
'Your First Home, Made Simple — First-Time Buyer Agents in Raleigh, NC' over a five-step buying process ('Free First-Time Buyer Chat' to 'Close & Get Your Keys') and plain-English FAQs, for the agent who teaches before they sell.
Team and brokerage
'Real Estate in Atlanta, GA' set in giant type under 'Atlanta's Boutique Real Estate Team', 'A Team, Not a Solo Act' as the story, a sold gallery and a section that recruits agents, for the brokerage that recruits as well as sells.
Relocation · neighborhood guides
'Relocating to Boise? We Make It Easy — Real Estate in Boise, ID' with '900+ Families Moved · Virtual Tours · Remote Closings' in the trust bar and a 'Boise Neighborhoods' gallery (North End, Eagle, Meridian, East End), for the agent buyers find from another state.
Top producer · proof
'Real Estate in Dallas, TX' in an outlined display face under 'Dallas's #1-Producing Team', 'Results, Not Promises' with the numbers beneath, and a 'Just Sold by Vance & Okafor' gallery, for the agent whose results are the pitch.
The checklist
What a good real estate agent website is laid out like, from the first screen down: six things it needs to turn a search into a listing appointment or a showing, each shown on one of Zarla's designs.
A seller's first question is what the home is worth, so the first screen answers it with a form instead of a brochure. Ask the address, the kind of home and roughly when they plan to sell, and the request drops into your leads inbox and pings your email; the numbers that earn the trust (days on market, sold-over-list) sit in the trust line beside it, not three screens down.
Two people land on an agent's site with opposite questions: one wants to know what you'll get for their home, the other whether you'll find them one. One headline that speaks to both, a trust bar with the years and the homes sold, and a sellers section stacked above a buyers section let each find their page without reading the other's, and the services grid underneath names the rest (valuations, relocation, investment).
Neighborhood pages are what Google ranks an agent for, because nobody searches for an agent by name. Give each area you work its own page (the schools, the commute, what homes have sold for, in your own words), name them in a gallery on the home page, and the buyer relocating from another state reads the one that matters before they ever call. Zarla adds the town pages from your brief, up to your plan's page limit.
A seller choosing between three agents picks the one with proof. Put the homes you've actually closed in a sold gallery, the neighborhood in each caption, the results beside them in plain figures (homes sold, days on market, sold over asking) and the client words under that; a photo of a front door nobody bought says nothing.
A first-time buyer is scared of the process more than the price, so a five-step section (the first chat, pre-approval, touring, the offer, the keys) does more than any slogan. Keep the steps and rewrite the design's 'no cost to you' line in your own words: in the US, under the NAR rules that took effect in August 2024, an agent who belongs to an MLS has the buyer sign a written agreement stating what the agent is paid before they tour homes together, so the page should say what your agreement says; ask your state's real estate commission and your broker how to word it.
A team page sells the bench: who answers when your agent is at a closing, who the specialists are, and a 'join us' section for the agents you want to recruit. The footer carries the part the law cares about. In the US, the federal Fair Housing Act bans advertising that shows a preference based on race, color, religion, sex, disability, familial status or national origin, and many states add classes of their own, so describe the home and the street, never the people who should live there; add the Equal Housing Opportunity statement, put your brokerage's name wherever your state's advertising rules want it, and run the wording past your state's real estate commission rules and your broker's advertising policy before you publish.
Process and turnaround
For comparison, from the pages of the web designers and platforms who build sites for agents: 1.5 to 4+ weeks by design package at the platform that bundles IDX; a weekend for the do-it-yourself template at the solo Squarespace designer; the agency, the website-and-CRM platform and the subscription platform don't publish one; and a cost-estimate guide's real estate page puts a platform template at 1–2 weeks, WordPress with an IDX plugin at 4–8 weeks and a custom build at 8–16 weeks.
Finish one sentence about your business: who you help, the neighborhoods you work and the name on the license.
Zarla's AI designs your home page with call buttons and a quote form, then adds pages for buyers, sellers, valuations and relocation, and the neighborhoods you work, up to your plan's page limit.
Click any section to swap in your sold homes, your team and your client words. Or type it: "add a page for first-time buyers in Decatur."
Publish on a Premium or Business plan and connect your domain.
What's included
Revisions
The solo Squarespace designer's packages close with 30 Day Priority Support, then you're on your own in Squarespace; the platform that bundles IDX rolls out feature updates itself and sells 3 assisted support hours a month on its larger plan; the website-and-CRM platform cancels its lead guarantee the moment you change the templated site's code or content. With Zarla you make the changes yourself, whenever you want.
Change any section's words, photos, colors or order yourself. As often as you like, on every plan. No AI involved.
Type what you want and the AI makes the change. Typed changes use AI credits: a starter allowance on Free, a monthly allowance on Premium and Business, with a daily limit.
Move to a different design any time and keep your words, photos and pages. Layout, colors and fonts change; your content isn't rewritten.
Prices
Prices web designers and real estate website platforms publish on their own websites for agent, team and brokerage sites, checked 3 November 2026. Some platforms quote only after a call. Not like-for-like: an agency's price includes people.
| Who | Upfront | Ongoing | Time to launch | Changes after launch |
|---|---|---|---|---|
| A web design agency in Boulder County, CO (its real estate agent websites page)A site with IDX, SEO and lead capture in two packages, with managed hosting on a monthly fee per site | Starter from $3,999 · The Full Monty from $4,999 | Hosting from $99 a month per site | Not published | Updates handled for you under its managed hosting; no terms published |
| A real estate website platform in Claymont, DEDesign packages with IDX built in, on a monthly plan: 10 pre-configured and 3 custom interior pages on the middle package, 10 custom interior pages on the top one | $800 / $2750 / $6500 setup by design package | $165 / $215 a month; IDX fees don't include the MLS's own pass-through fees | 1.5 to 4+ weeks depending on the design package | Features update automatically; 3 assisted support hours a month on the larger plan; no long-term contracts |
| A real estate website and CRM platform in Dallas, TXIDX website with a CRM and 2 users; the IDX feed billed per board | $500 one-time setup fee | $399 a month, plus $10 per board a month for IDX feeds; 6-month, 12-month or annual commitments | Not published | Not published; the lead guarantee is invalidated if you change the templated site's code or content |
| A subscription website and lead platform for real estate agents in Overland Park, KSIDX website with mapping, a CRM and weekly done-for-you blogs; a done-for-you template setup and premium designs on the second plan; fully managed on the top plan | $199 new-user setup fee, one time | $229 / $299 / $399 a month ($191 / $249 / $332 billed yearly); $899 a month fully managed | Not published | Not published |
| An IDX plugin for WordPress sites (the feed for a site you or a designer build)Map search, lead capture and a CRM as a WordPress plugin, with 2 or 5 agent seats; live data from 600+ MLSs | No setup fee | From $94.95 / $124.95 a month ($849.50 / $1195 a year), plus the MLS's own data fee where one is charged, typically $0 to $33 a month | — | — |
| A real estate lead platform with IDX, on plans priced after a callThe hosted agent website is an add-on to its entry plan; included on the larger plans; extra MLS feeds billed monthly | $500 website setup on the entry plan | $50 a month for the hosted site on the entry plan; extra MLSs $25 a month with one agent, $50 with two or more | Not published | Not published |
| A solo Squarespace designer for real estate agents in Austin, TXA template you customize yourself, the same with a four-part workshop, a semi-custom buildout, or a fully custom site; up to five pages, SEO and Squarespace training; Squarespace's own plan ($276 a year) is separate | Starting at $199 / $699 / $2,499 / $8,499; a redesign of an existing site from $1,299 | Not published; Squarespace's plan is separate | A weekend for the template you customize yourself; the rest not published | 30 Day Priority Support after launch; a custom payment plan on request |
| Market rangesAs published by a cost-estimate guide's real estate page (updated July 2026) | Solo agent with a template and IDX $3,000–$8,000 (median $5,500) · small team of 2–5 agents $8,000–$15,000 | $100–$300 a month for a solo agent; IDX plugins $30–$200 a month and MLS access fees $30–$100 a month per region | 1–2 weeks on a platform template; 4–8 weeks for WordPress with an IDX plugin; 8–16 weeks for a custom build | — |
| Zarla's AINot an agency | Free to design and preview | A Premium or Business plan to publish · see pricing | About 30 seconds to a first design; publish the same day | Click to edit any time; typed changes use AI credits |
The honest part
Zarla does the design part of an agency's job with AI. Here's what you'd still be paying people for.
Zarla partners are independent agencies and freelancers who build on Zarla and do the marketing work: SEO, ads and growth. The AI does the design; a person does the rest.
Browse Zarla partners →No. Zarla is AI. It does the design part of an agency's job, the layout, words, pages and forms, from a one-sentence brief. There's no designer on the other end. If you want a person for marketing or SEO, Zarla partners are independent agencies and freelancers who work on Zarla sites.
Among the web designers and platforms with a published price for an agent's site: from $3,999 at an agency; $165 or $215 a month on top of an $800 to $6500 design-package setup at a platform that bundles IDX; $399 a month with a $500 setup fee at a website-and-CRM platform; $229 up to $899 a month on a subscription platform; and from $199 for a Squarespace template you customize yourself. An IDX plugin for a site built elsewhere runs from $94.95 a month plus the MLS's own fee, and a cost-estimate guide puts a solo agent's site at $3,000 to $8,000. Designing and previewing on Zarla is free; you choose a Premium or Business plan when you publish.
A home valuation form for sellers in the first screen, a way for buyers to book a showing or a call, a page for sellers and one for buyers, a page for each neighborhood you work, your sold homes with the numbers, your brokerage and license details, the Equal Housing Opportunity statement, your reviews and a call button. In the US, each state licenses its own agents and brokers, most states' advertising rules want the brokerage named on the site and some want the license number too, and the federal Fair Housing Act covers every listing and neighborhood description you publish (describe the home, never the people who should live there); your state's real estate commission and your broker's advertising policy have the exact wording. Zarla writes the buyer, seller and neighborhood pages off your brief, up to your plan's page limit. Customers can attach up to five photos of the job to the form, so you can often price it from the photos instead of a site visit. The form doesn't work out a price for you — you read the request and quote it yourself.
Few publish one. 1.5 to 4+ weeks, by design package, is what the platform that bundles IDX quotes; the solo Squarespace designer says a weekend for the do-it-yourself template; the cost-estimate guide's real estate page reckons 1–2 weeks on a platform template, 4–8 weeks for WordPress with an IDX plugin and 8–16 weeks for a custom build; the agency, the website-and-CRM platform and the subscription platform give no timeline at all. Zarla's first design takes about 30 seconds; after your changes, you can publish the same day on a paid plan.
Yes. Customers book appointments or service calls from your website; bookings sync to Google Calendar, and you can take a deposit or full payment through your own Stripe account. Put showings, buyer consultations and valuation visits on the calendar as slots a visitor picks, and leave the number in view for the buyer parked outside the house.
No. Zarla has no connection to your MLS and no IDX search of its own. Your own listings and sold homes go in a gallery, each captioned with its price and neighborhood, and an IDX provider's search widget or link is pasted in through the Custom Code box in Site settings, under your MLS's display rules. What an IDX feed costs is in the table above: the website-and-CRM platform bills $10 per board a month on top of its plan, the WordPress plugin runs from $94.95 a month plus the MLS's own data fee, and the platforms with IDX built in fold it into their monthly fee.
Yes. Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Finish the sentence with your town. Zarla's AI designs your site from it.
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