The real estate agent website builder that wins you more clients.

Zarla is an AI website builder for small businesses, purpose-built for real estate agents. Unlike generic builders like Wix or Squarespace, it generates your entire real estate agent website in about 30 seconds — industry-specific content, local SEO, and built-in lead tracking (a CRM) included. Building and previewing is free; publishing it live starts on the Premium plan.

Zarla's real estate agent website builder is free to build and preview — no credit card required. Publishing your site live starts on the Premium plan, which includes hosting, SSL, unlimited lead tracking (a CRM), online bookings, and unlimited quotes and invoices.

With Zarla's real estate agent website builder, just describe your business in plain English and your entire site is generated in about 30 seconds — content, images, layout, design, and SEO. You can then customize as much or as little as you want — most real estate agents go from a blank page to a finished site in minutes.

Yes — that's what Zarla's real estate agent website builder is designed for. Every site comes with SEO-optimized titles, meta descriptions, schema markup, fast page speeds, and mobile-responsive design. Zarla also builds in local SEO signals so you can rank in the Google Maps pack when people search "real estate agent near me."

Not at all. Zarla's AI builds your real estate agent website automatically — you just describe your business in plain English. Edit anything by typing what you want changed, like "make the headline bigger" or "add a testimonials section." If you can send a text message, you can build a website with Zarla.

Generic website builders give you a blank page and make you build everything yourself. Zarla gives you a complete, finished real estate agent website tailored to your business — with industry-specific content, local SEO, a built-in CRM for leads, and AI tools that would cost thousands separately. It's not a DIY builder. It's a business assistant.

That's the whole point of Zarla. It's built to get you found on Google Search, Google Maps, and AI assistants like ChatGPT — and then convert those visitors into actual leads. Every inquiry is captured in a built-in CRM pipeline, and you can send AI-generated quotes and invoices right from the platform.

Yes. Zarla's real estate agent website builder adapts to your specialty and location — it generates content and design matched to the specific services you offer and the clients you serve.

You can, and for a complex custom build it is often the right call. In the US a freelancer typically charges $500–$2,000 for a small-business site and an agency $3,000–$10,000, and you usually wait two to six weeks; unless you are on a retainer, later changes are billed too. Zarla builds your real estate agent website in about 30 seconds and you change it yourself by typing what you want. Build and preview it free first, then decide.

Most "free" builders mean a trial that expires, or a permanent plan that puts their branding on your site and parks it on a long subdomain. Zarla is free to build, preview and edit — no credit card — and publishing your real estate agent website live on your own domain starts on the Premium plan. Nothing is charged while you're deciding.

General assistants like ChatGPT and Claude write good copy and will happily produce a page for you, but you are left to arrange hosting, a domain, images, forms and SEO before anyone can visit it. A purpose-built AI website builder does that part too: Zarla turns one description of your real estate agent business into a finished, hosted site with all of it already in place, shaped the way real estate agents actually need it.

No. Your real estate agent website needs hosting to show up when someone searches "real estate agent near me", but Zarla hosts it for you once you publish on a paid plan: Google Cloud, the security certificate and automatic backups included, and no hosting account or plugins for real estate agents to look after. Read when separate hosting makes sense.

Not through Zarla's own tools: Zarla doesn't connect to your MLS or run an IDX home search. You can feature your own listings by asking the editor, and if you subscribe to an IDX provider, paste its search widget or link into your site from the Custom Code box, under your MLS's display rules. Many agents keep the home search on the IDX provider and use the website for their own listings, neighborhoods and leads.

It isn't an official rule; the name gets used for a few rules of thumb. A common version is for buyers: keep about three months of living expenses as an emergency fund, keep about three months of mortgage payments in reserve after closing, and compare at least three homes before you make an offer. Treat it as a starting point, not a lending rule; your lender sets the real requirements.

Less than most people think, by the figures in Zarla's real estate business plan. A typical commission is 2.5–3% per side of a sale, so $7,500–$9,000 for one side of a $300,000 sale, and an agent usually keeps 50–80% of that after the brokerage split, about $3,750–$7,200, before marketing, dues and taxes. Commissions are negotiable and set by agreement with the client, not by law.

In the US, the federal Fair Housing Act bans ads that show a preference based on race, color, religion, sex, disability, familial status or national origin, and many state and local laws add more classes. Describe the home and the neighborhood's features, not the people who should live there: say "three bedrooms near two parks", not "perfect for young families". Most agents add the Equal Housing Opportunity logo or statement, and many states require your brokerage's name in every ad. Check your state's real estate commission and your brokerage's advertising policy.

In the US, having a real estate agent website built for you typically costs $500–$2,000 from a freelancer or $3,000–$10,000 from an agency, plus a domain (usually $10–$20 a year) and hosting, and real estate platforms with an IDX search usually charge a monthly fee on top. A do-it-yourself website builder usually costs $15–$30 a month for the site alone. With Zarla, building and previewing your real estate website is free, and publishing it on your own domain starts on the Premium plan, with booking and the leads inbox included; an IDX search stays a separate subscription with your provider.

Your listings and sold homes, a page for each neighborhood you know, a home valuation request for sellers, a way for buyers to book a showing or a call, your brokerage name and license details, the Equal Housing Opportunity statement, real reviews and a call button. Zarla builds the pages, the forms and booking for you, and you add your listings and neighborhoods as you go.