COMPARED OCTOBER 2026
Best website builders for roofers and roofing companies (2026)
We scored 6 website builders on the 9 things a roofing company needs, the same way for all of them, including Zarla, which is ours.
Free to build · Pay when you publish
What's the best website builder for a roofing company?
For most roofing companies, Zarla is the best website builder: it scored highest, 17 of 18 across the nine tests we ran on six builders, and it does the most to get you found on Google and has a before-and-after slider built in (level with WordPress.com).
The full scores are below, with every builder's weak spot, ours included.
What Zarla builds for a roofing company: Zarla's roofing website builder.
Build the website
Start your roofing website now
Add your business name and your town to the sentence, and Zarla builds the site, with a page for each service and town you list. You edit it in chat and publish when you're ready.
Already have a website? Bring it across →Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Zarla for roofing companies, in plain facts
Zarla is an AI website builder for small businesses. Describe your roofing company in a sentence and it writes the whole site, every page and every word, in about 30 seconds; after that you change it by typing what you want.
- A quote form that asks for the job details comes on the first draft.
- Customers can attach up to five photos to a quote request.
- A before-and-after slider is built in: your own before and after photos in one frame, with a handle visitors drag.
- Price: Free to build and preview. You pay when you publish, on the Premium plan, which includes booking, the leads inbox and invoices.
- Page speed: in our sample of real sites (Google PageSpeed, measured September 28, 2026), Zarla had the fastest median of the five builders here we could measure, 86 on phone and 99 on desktop. The samples differ (theirs are sites that rank on Google, ours random customer sites), as the method below explains.
In this comparison: first of six, with 17 of 18 points.
THE SCORES
How do website builders for roofing companies compare?
A tick is worth 2 points, a dash 1, a cross nothing, and every test counts the same, so the most anyone can score is 18.
| Test | Zarla | Wix | WordPress.com | GoDaddy | Squarespace | We.Inc |
|---|---|---|---|---|---|---|
| Estimate requests with the job details | Yes — Quote form on the first draft | Yes — Price-quote form template | Partly — Form templates; AI builds a custom form | Yes — Quote form in home-service templates | Partly — General form block; no quote template | Partly — Its AI adds a quote form when you ask (paid plans) |
| Customers send photos with a request | Yes — Up to five photos on a quote request | Yes — File upload field (paid plans) | Yes — File uploads in forms (Business plan) | Yes — Attachments on the contact form | Yes — File upload field in forms | Partly — Photo field if you ask its AI; uploads not covered in its help |
| Before-and-after slider | Yes — Before-and-after layout; your own photos drag to compare | Partly — Not built in; apps, or Harmony's AI can write one | Yes — Image Compare block | Partly — Not built in; widget code in an HTML section | Partly — Not built in; plugin or pasted code, from Core | Partly — No slider built in that we found; add one as code |
| Finished first draft | Yes — Whole site written in about 30 seconds | Yes — Aria writes pages and starter copy | Yes — AI builder on paid plans | Yes — Airo writes a first site | Yes — Blueprint AI writes a multi-page site | Yes — AI writes the whole site, on paid plans |
| Edit by chat, new pages by AI | Yes — Type a change; ask for a new page | Yes — Aria edits and adds pages by chat | Yes — AI assistant edits and adds pages, on any paid plan | Partly — AI writes text; chat editing is a separate product | Partly — AI chat edits text and images; no new pages | Yes — Chat edits and adds pages, on paid plans |
| Local search set up for you | Yes — Area map, town pages, Google reviews | Partly — Google reviews via apps; no town pages | Partly — Only with plugins | Partly — Google reviews section; no town pages | Partly — One-pin map; Google reviews by embed | Partly — Service-area page on its AI-built sites; no Google reviews feature |
| Search coaching | Yes — SEO coach; page ideas from your Search Console | Partly — SEO Assistant; Search Console shown as charts | Partly — Search Console verification; SEO via plugins | Partly — SEO wizard; Search Console rankings only | Partly — Search Console keywords shown as data | Partly — SEO settings and a free site grader; no Search Console data |
| Fast pages, measured | Partly — Phone 86, desktop 99 | Partly — Phone 65, desktop 77 | Partly — Phone 51, desktop 69 (10 WordPress sites, any host) | Partly — Phone 56, desktop 80 (7 phone, 6 desktop sites) | Partly — Phone 56, desktop 74 | Partly — Not measured: 2 live sites found |
| Leads, quotes, invoices and payments together | Yes — Leads inbox, online quotes, invoices, payment links | Yes — Contacts, price quotes clients accept online, invoices, payments | Partly — Payments block; quotes and invoices need a plugin | Partly — Inbox, invoices, payments; no quotes built in | Yes — Contacts, estimates clients accept online, free invoices, payments | Partly — Form emails, store payments; no quotes or invoicing |
| Score | 17 / 18 | 14 / 18 | 13 / 18 | 12 / 18 | 12 / 18 | 11 / 18 |
Checked on each builder's own website and help pages on September 28, 2026, and the before-and-after slider test on October 2, 2026, and re-checked every answer on October 4, 2026, except We.Inc, which joined on October 5, 2026, when all its answers were read; speed measured on September 28, 2026. When two builders tie on points, the one with fewer crosses goes first.
WHICH ONE FITS
Which builder fits your business?
For each kind of business, the builders that scored highest on the tests that matter most to it, from the same table. Where three or more are level, we list them as level rather than pick one.
| Your business | Top scorers | Why |
|---|---|---|
| Roofers who win the after-storm search in the towns they cover | Zarla | 5 of 6 on "Local search set up for you", "Search coaching" and "Fast pages, measured", the top score. |
| Companies that want estimate requests to arrive with a photo of the damage | Level: Zarla, Wix, GoDaddy | Three builders score 4 of 4 on "Estimate requests with the job details" and "Customers send photos with a request", so pick on what else matters to you; the table shows the differences. |
| Roofers who sell on the worn roof next to the new one | Zarla or WordPress.com | 2 of 2 on "Before-and-after slider", the top score on this test. |
| Crews on roofs all day who want the first draft written for them | Level: Zarla, Wix, WordPress.com and one more | Four builders score 4 of 4 on "Finished first draft" and "Edit by chat, new pages by AI", so pick on what else matters to you; the table shows the differences. |
| Companies turning inspections into estimates, jobs and invoices | Level: Zarla, Wix, Squarespace | Three builders score 2 of 2 on "Leads, quotes, invoices and payments together", so pick on what else matters to you; the table shows the differences. |
THE LIST
The best website builders for roofing companies, ranked
- 1
Zarla
Best forOwners who care most about getting found on Google, or about a before-and-after slider.
What it costsFree to build and preview. You pay when you publish, on the Premium plan, which includes booking, the leads inbox and invoices.
Features- Describe your business in a sentence and Zarla writes a complete first draft in about 30 seconds
- A service-area map and, when you list your towns, a page for each one
- Type changes in plain words, or ask for a new page, and the site updates
The CatchBuild my roofing website — freeZarla is newer than the big names, and you change things by typing or clicking rather than dragging elements around a canvas. It also doesn't export your site as files to host somewhere else.
- 2
Wix
Best forA strong all-rounder if you like building and fine-tuning the site yourself.
What it costsCore, the cheapest plan with bookings, is $29/mo billed yearly. Light is $17/mo without bookings, and there's a free plan on a wixsite.com address. (their pricing page, checked 28 Sept 2026)
Features- An AI builder that writes your pages from a description
- Aria, an AI agent in the Harmony editor that edits the site and adds pages by chat
- Wix Bookings with online payments and deposits
The CatchBookings need the Core plan rather than the cheapest one, and pages for each town you serve are yours to write.
- 3
WordPress.com
Best forOwners who care most about a before-and-after slider.
What it costsPersonal is $4/mo billed yearly; form file uploads need Business, $25/mo billed yearly. Plugins can add their own cost. (their pricing page, checked 28 Sept 2026)
Features- An AI website builder on paid plans
- An AI assistant that edits and creates pages, on every paid plan
- Thousands of plugins
The CatchBooking, reviews and invoices each come from a plugin you choose, may pay for and keep updated, so the setup and upkeep are on you. Photo uploads on forms need the Business plan.
- 4
GoDaddy
Best forHandy if you already get your domain and email from GoDaddy.
What it costsWebsites + Marketing plans are priced by country, and GoDaddy's page didn't show us a US price, so check it for yours. (their pricing page, checked 28 Sept 2026)
Features- Airo writes a first website for your business in Websites + Marketing
- Online appointments with a deposit
- Photo attachments on the contact form
The CatchEditing by chat, and asking the AI for new pages later, happen in Airo AI Builder, a separate GoDaddy product with its own credits; in Websites + Marketing, pages for each town you serve are yours to write.
- 4
Squarespace
Best forGood if polished design matters most and you don't mind adding a separate booking tool.
What it costsBasic is $19/mo and Core $29/mo, billed yearly, after a 14-day free trial. Online booking is a separate Acuity Scheduling subscription. (their pricing page, checked 28 Sept 2026)
Features- Blueprint AI writes a multi-page starting site
- Design-led templates
- Invoices and online payments on every plan
The CatchOnline booking is a second subscription, Acuity Scheduling, on top of the website plan, and it's managed in a different place.
- 6
We.Inc
Best forAgencies building sites for clients, or owners who already run bookings and invoices in another tool.
What it costsA free plan builds up to three sites from templates on a we.inc address, with no AI. AI building and your own domain start on Starter at $20/mo (250 AI credits a month); Pro is $50/mo. (their pricing page, checked 5 Oct 2026)
Features- Its AI writes the whole site from a description, on paid plans
- Edit by chat, by clicking on the page, or in a code editor
- Export the site's code to GitHub
The CatchBy its own account it doesn't include scheduling or invoicing, so bookings and bills run in another tool, and AI building and edits use a monthly allowance of credits. Much of the product is aimed at agencies that resell sites.
What should a roofing company website include?
A new roof is one of the biggest bills a homeowner pays, and many first call after a storm. The site should prove you're licensed, insured and local, show roofs you've finished, and make asking for an inspection easy.
- License, insurance and warranty. Your license where your state issues one, your insurance, and what your workmanship and manufacturer warranties cover, said plainly.
- Repair, replacement and storm work. Each with its own page, plus how you help with an insurance claim if you do.
- What you install, and what you don't. The kinds of roofing you work with and the ones you leave to others, with a photo of each kind you do, since many homeowners arrive knowing what they want.
- Roofs you've finished. A before and after of each job, with the street or neighborhood it's in, so the homeowner down the road sees a roof like theirs.
- A request form built for roofs. What the homeowner is seeing (a leak, lifted shingles, hail marks), whether insurance is involved, and a photo if they can take one safely from the ground.
How did we score the website builders?
The 9 tests, and what it takes to get a tick:
- Estimate requests with the job details. Most roofing work starts with an inspection and an estimate. Tick: a request form that asks for the job details comes ready to use. Dash: you build one yourself from a general form.
- Customers send photos with a request. A photo of the leak, the missing shingles or the storm damage saves you a drive and lets you quote with confidence. Tick: customers can attach photos to the form on the website plan.
- Before-and-after slider. A worn roof next to the new one, or storm damage next to the repair, shows a homeowner the job in one look. Tick: a before-and-after slider is built into the builder, with both photos in one frame and a handle visitors drag. Dash: none built in, so you add one from an app or plugin, or as custom code (some editors' AI can write that code for you). Cross: there's no way to add one. This test is only about the slider: an ordinary photo gallery can still show the two photos side by side.
- Finished first draft. You're on roofs all day. Building a website is the last job you want at night. Tick: it writes the whole site, pages and words, from a description of your business. Dash: templates, or AI that only writes some of it.
- Edit by chat, new pages by AI. Storm season, the materials you install and your warranty change. Updating them should take a sentence. Tick: you type a change and the site updates, and you can ask for a new page and get one.
- Local search set up for you. After a storm, homeowners search for a roofer in their own town, and every town you work in is its own search. Tick: a map of the areas you cover, a page for each town, and your Google reviews on the site, all built in. Dash: some of that, or only with add-ons.
- Search coaching. Roof repair, roof replacement, storm damage and metal roofing are separate searches, and each is a page worth having. Tick: something that checks your site and tells you what to fix, plus a Google Search Console connection that turns your search data into ideas for new pages. Dash: one of the two.
- Fast pages, measured. Storm calls come from phones, sometimes with water coming through the ceiling. We measured this ourselves with Google's PageSpeed test on real sites built with each builder. Tick: a typical phone score of 90 or more, which Google calls good. Dash: 50 to 89. Cross: under 50.
- Leads, quotes, invoices and payments together. Inspections turn into estimates, estimates into jobs and jobs into invoices, and the payments should land in the same place. Tick: a leads inbox, quotes your customers accept online, invoices and online payments, all built in. Dash: some of them, or only with plugins.
How we picked them. Wix, Squarespace, GoDaddy (its Websites + Marketing builder) and WordPress.com are the four ChatGPT names most often when we ask it which website builder to use for trades like this one. We.Inc, an AI website builder, is here because it publishes its own "best website builders" rankings for trades, which put We.Inc first, and ChatGPT has used them as sources: its rankings for electricians and contractors, when we asked on October 4 and 5, 2026. Zarla is ours. When we asked ChatGPT about this trade on October 5, 2026, it also named Webflow and Duda, which we haven't scored yet.
How we scored them. Same tests for everyone, each worth the same. We checked every answer on the builder's own website and help pages on September 28, 2026, and the before-and-after slider test on October 2, 2026, and re-checked every answer on October 4, 2026, except We.Inc, which joined on October 5, 2026, when all its answers were read. godaddy.com blocks automated reading of some of its pages, so where we couldn't open one, we read GoDaddy's page as Google indexes it. When two builders tie on points, the one with fewer crosses goes first.
How we measured speed. Google's PageSpeed test, three runs each on phone and desktop, on up to ten real sites per builder. For the others we used the first sites built with them that came up in Google for home-service businesses in five US cities (for WordPress, any WordPress site). Zarla sites don't rank in those searches yet, so we picked ten at random from our customers' published sites and don't name them. When we searched on October 5, 2026, Google listed only two sites published on We.Inc's own hosting addresses, fewer than the five we need, so its speed isn't measured and it gets the middle mark. It's a sample, not a promise about any one site.
What we didn't score. Price, because every plan bundles different things (each builder's own price is on its card, and Zarla's is on our pricing page), and how long it takes to get a site live, which we plan to time and add here. Spotted something out of date? Tell us.
Other trades. The same tests for cleaning businesses, junk removal companies, car detailing businesses, pressure washing businesses, plumbers, pet sitters and dog walkers, handyman businesses, construction companies, moving companies, remodelers, towing companies, tree service companies, painters, electricians, HVAC companies, landscapers, Christmas light installers, window tinting businesses, mobile mechanics, pool service companies, home care agencies, blinds and shutters companies, hair salons, restaurants, auto repair shops, barbershops, gyms, dog groomers, daycares, solar companies, life coaches, appliance repair businesses, notaries, consultants, tutoring businesses, laundromats, IT services companies, day spas, locksmiths.
Questions owners ask
Your services (inspections, leak repairs, full replacements and storm work), the kinds of roofing you install, the towns you cover, your license, insurance and warranty, reviews, before-and-after photos, and an estimate form that takes a photo of the damage. Our guide to how roofers get found on Google covers the search side.
Yes, if you do storm work. After hail or high winds, homeowners search for storm damage repair and insurance help in their own town; a page that says what you inspect, whether you work with insurance claims and how fast you can come out answers the search that brought them in.
All six builders on this page write a first draft from a description of your roofing company (We.Inc and WordPress.com on their paid plans), so the AI question is really about what happens after the draft. Zarla, Wix, WordPress.com and We.Inc edit and add pages by asking in chat and score level on the two setup tests; Squarespace and GoDaddy write text with AI and get the middle mark on chat editing, which the table shows. Page one of Google for this search on October 25, 2026 also carried a different kind of AI site: Roofr Sites, from the roofing software company Roofr, says "Our AI-powered tool builds and updates your website for you." after a kickoff call ("Plan about an hour for the kickoff session"), with copy "reviewed by humans", and it is "The only website that integrates directly with Roofr". That is done for you for a monthly fee rather than a builder you run; we read it on its own page that day and haven't scored it here. For the AI builders scored side by side as a category, see our best AI website builders guide.
Yes, because the homeowner checks before they call, even after a referral or a storm. JobNimbus, a roofing CRM company, puts it as "A roofing website is a lead generation engine, not a digital brochure." (its websites-for-roofers article, read October 25, 2026; JobNimbus isn't scored here). What the site has to do is specific: show your license, insurance and warranty, show finished roofs in the towns you work in, give a storm-damage page for the week the phone rings, and take an estimate request with a photo of the damage. It is also the page your Google Business Profile links to, and what gives Google a reason to show you for roof repair in your town. The getting-found tests above show which builders help with the town and service pages; our guide to how roofers get found on Google covers the rest.
Start with the searches you can win without paying. A Google Business Profile with your service area, your license and photos of finished roofs puts you on the map a homeowner opens after a storm; a page on your site for each service (roof repair, replacement, storm damage, metal roofing) and each town you cover catches the typed searches; and reviews that mention the job and the street do the convincing. Yard signs on the job for the week, a card for the neighbors while the crew is up, and lettering on the trucks bring the next roof on the same street. Paid search works in storm season but costs a lot per click, so the free listing and the pages come first. The local-search and search-coaching tests above show which builders help with the pages; how roofers get found on Google goes through it step by step.
When roofers say CRM they mean job software that runs the estimate, the job and the invoice, and three come up. Jobber, which ChatGPT named for roofing when we asked on October 25, 2026, says "All plans include a Roofing CRM, online customer portal, quoting, invoicing, and payments.", lets customers "request or book a roof inspection or roofing service through a form you can share on your website", and uses Eagleview to "get detailed roof measurements and create fast, accurate bids without a site visit". JobNimbus "integrates directly with roofing website lead forms so that every inquiry is tracked, followed up, and moved through your sales pipeline automatically" and names WordPress, Wix and Squarespace as the builders to put in front of it. Roofr pairs its CRM with Roofr Sites, described in the AI question above. We read all three on their own pages on October 25, 2026; none is scored here. None of them replaces the page a homeowner finds on Google: Jobber offers a website alongside its software, Roofr builds one for you as Roofr Sites, and JobNimbus connects to one you build. Zarla keeps every estimate request in one leads inbox, with quotes, invoices and payment links, which is enough for a small crew; if your jobs already run in a roofing CRM, keep them there and let the website bring the requests in.
Yola's list, "The 5 best website builders for roofing companies" (last updated September 8, 2026), is written by Yola and ranks Yola first, then GoDaddy, Wix, Squarespace and Duda. Its case is the gallery and the form: "Answer a few questions about your crew and service area, and you get a working first draft to edit in your own words.", "the roof you finished yesterday can be on the gallery page tonight", and "$9.95/mo covers hosting, the estimate form, and a free domain for the first year on the paid plans". It is straight about two of this page's nine tests: "No native invoicing, so a deposit or a final bill runs through a third-party tool you connect.", and "pixel-level layout control isn't there if you later want a designed before and after slider", where it points to Wix ("you can build a before and after row exactly the way you want it"). On this page, Zarla and WordPress.com have the slider built in, and the leads, quotes, invoices and payments test is where a tool you connect scores the middle mark. We read the page on October 25, 2026; Yola isn't scored here, and the order above is computed from the tests, Zarla included.
On five of the six, yes. Zarla's quote form takes up to five photos of the job, and Wix (a form field on its paid plans), Squarespace, GoDaddy and WordPress.com (on its Business plan) let a form take photo uploads too. On We.Inc you ask its AI to add a photo field to the form, and its help pages don't say how the uploads are kept, so it gets the middle mark.
Zarla and WordPress.com have one built in. In Zarla you switch a photo gallery to its before-and-after layout, and your own photos of the roofs you've replaced and repaired show in one frame with a handle visitors drag; WordPress.com has an Image Compare block. Wix, Squarespace and GoDaddy don't have one built in: on Wix you install a third-party app from its App Market or ask the AI in its Harmony editor to write one, and on Squarespace (from its Core plan, as a plugin or pasted code) and GoDaddy you add code from another company. We.Inc has no slider built in that we found in its help pages; you'd add one as code.
Building and previewing one can cost nothing; a live site on your own domain costs money on every builder here. Wix has a free plan on a wixsite.com address, and Core, its cheapest plan with bookings, is $29/mo billed yearly. Squarespace Basic is $19/mo billed yearly after a 14-day free trial, and online booking is a separate Acuity Scheduling subscription. WordPress.com Personal is $4/mo billed yearly; photo uploads on its forms come with Business, $25/mo billed yearly, and booking comes from a plugin. GoDaddy prices Websites + Marketing by country. We.Inc's free plan builds up to three sites from templates on a we.inc address, with no AI; AI building and your own domain start on Starter at $20/mo. Zarla is free to build and preview, and you pay when you publish, on the Premium plan. These are each builder's own US prices, read on its pricing page on September 28, 2026 (We.Inc's on October 5, 2026).
With Zarla, the first draft takes about 30 seconds: every page, written for your roofing company, including a quote form and, when you list your towns, a page for each one. What's left is your own photos of finished roofs, your license and warranty details and the towns you cover. Wix, Squarespace, GoDaddy, WordPress.com and We.Inc (on its paid plans) can also write a first draft with AI; how long the rest takes depends on how much you set up yourself. We haven't timed them side by side yet.
Zarla sends a quote as one link: the customer picks an option, ticks any extras and accepts it, and Zarla drafts the invoice for what they chose, with any deposit you asked for, ready for you to send. Wix has Price Quotes that clients accept online and that can turn into an invoice. WordPress.com needs a quote plugin from another company. GoDaddy sends invoices, with a payment schedule for deposits, but has no quotes built in. Squarespace sends estimates and proposals with an Accept button, from its Basic plan. We.Inc says it doesn't include invoicing, and its help pages and plans list no quotes, so a quote a customer accepts online needs another tool. Job-management software such as Jobber and Housecall Pro goes further: the customer can pay the deposit as they approve the quote. We read each builder's quoting on its own pages on October 4, 2026 (We.Inc's on October 5, 2026).
Yes, it's one of the stronger choices: Wix placed second of six here, with 14 of 18 points. Of the tests that are particular to roofing companies, it gets a tick on "Estimate requests with the job details" and "Customers send photos with a request". The catch: bookings need the Core plan rather than the cheapest one, and pages for each town you serve are yours to write.
See your roofing website before you decide.
Add your town to the sentence and Zarla builds the first draft, free. You pay only when you publish.
Already have a website? Bring it across →Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.