The esthetician website builder that books more appointments.

Zarla is an AI website builder for small businesses, purpose-built for estheticians. Unlike generic builders like Wix or Squarespace, it generates your entire esthetician website in about 30 seconds — industry-specific content, local SEO, and built-in lead tracking (a CRM) included. Building and previewing is free; publishing it live starts on the Premium plan.

Zarla's esthetician website builder is free to build and preview — no credit card required. Publishing your site live starts on the Premium plan, which includes hosting, SSL, unlimited lead tracking (a CRM), online bookings, and unlimited quotes and invoices.

With Zarla's esthetician website builder, just describe your business in plain English and your entire site is generated in about 30 seconds — content, images, layout, design, and SEO. You can then customize as much or as little as you want — most estheticians go from a blank page to a finished site in minutes.

Yes — that's what Zarla's esthetician website builder is designed for. Every site comes with SEO-optimized titles, meta descriptions, schema markup, fast page speeds, and mobile-responsive design. Zarla also builds in local SEO signals so you can rank in the Google Maps pack when people search "esthetician near me."

Not at all. Zarla's AI builds your esthetician website automatically — you just describe your business in plain English. Edit anything by typing what you want changed, like "make the headline bigger" or "add a testimonials section." If you can send a text message, you can build a website with Zarla.

Generic website builders give you a blank page and make you build everything yourself. Zarla gives you a complete, finished esthetician website tailored to your business — with industry-specific content, local SEO, a built-in CRM for leads, and AI tools that would cost thousands separately. It's not a DIY builder. It's a business assistant.

That's the whole point of Zarla. It's built to get you found on Google Search, Google Maps, and AI assistants like ChatGPT — and then convert those visitors into actual leads. Every inquiry is captured in a built-in CRM pipeline, and you can send AI-generated quotes and invoices right from the platform.

Yes. Zarla's esthetician website builder adapts to your specialty and location — it generates content and design matched to the specific services you offer and the clients you serve.

You can, and for a complex custom build it is often the right call. In the US a freelancer typically charges $500–$2,000 for a small-business site and an agency $3,000–$10,000, and you usually wait two to six weeks; unless you are on a retainer, later changes are billed too. Zarla builds your esthetician website in about 30 seconds and you change it yourself by typing what you want. Build and preview it free first, then decide.

Most "free" builders mean a trial that expires, or a permanent plan that puts their branding on your site and parks it on a long subdomain. Zarla is free to build, preview and edit — no credit card — and publishing your esthetician website live on your own domain starts on the Premium plan. Nothing is charged while you're deciding.

General assistants like ChatGPT and Claude write good copy and will happily produce a page for you, but you are left to arrange hosting, a domain, images, forms and SEO before anyone can visit it. A purpose-built AI website builder does that part too: Zarla turns one description of your esthetician business into a finished, hosted site with all of it already in place, shaped the way estheticians actually need it.

No. Your esthetician website needs hosting to show up when someone searches "esthetician near me", but Zarla hosts it for you once you publish on a paid plan: Google Cloud, the security certificate and automatic backups included, and no hosting account or plugins for estheticians to look after. Read when separate hosting makes sense.

Most estheticians run their day in a booking app made for beauty businesses, such as Vagaro, GlossGenius, Boulevard or Square Appointments: the calendar, deposits, reminders, client intake and payments. Many add Instagram for their work. The website is a different job: it is where someone searching for a facial near them sees your menu, your prices and your license, and books. Zarla builds that website, with online booking synced to your Google Calendar, gift cards and every message in one inbox, and your Book button can link to your booking app instead.

In the US every state licenses estheticians, and the license sets what you may do: many states limit deeper chemical peels, microneedling and laser or light-based hair removal to a medical setting, a supervising physician or a separate license, and injectables are medical everywhere. So your website lists only the treatments your license covers, and says where you're licensed. Check your own state board's rules before you add a treatment to your menu, and again before you move states.

In the US, having an esthetician website built for you typically costs $500–$2,000 from a freelancer or $3,000–$10,000 from an agency, plus a domain (usually $10–$20 a year) and hosting, and beauty booking apps often include a basic profile page. A do-it-yourself website builder usually costs $15–$30 a month for the site alone, and you set up booking and your treatment menu yourself. With Zarla, building and previewing your esthetician website is free, and publishing it on your own domain starts on the Premium plan, with online booking, gift cards and the leads inbox included.

Your treatment menu with prices and how long each takes, your license and training, what to expect before and after each treatment, real pictures of your studio and your work, gift cards, your location and hours, real reviews, and a way to book. Zarla builds the pages, the map and an inquiry form for you, and you add your treatments and prices as you go.