The salon website builder that keeps your chairs booked.
The AI website builder for salons — built to help clients find you on Google and ChatGPT.
Free to build · No credit card · Pay when you publish
Zarla at a glance
Zarla is an AI website builder for small businesses, built for salons — hair salons, nail salons, and beauty salons. Describe your business and Zarla generates a complete salon website in about 30 seconds — copy, design, images, and SEO.
- Online booking — clients book appointments straight from the site.
- Image galleries — your cuts and color work, on the page.
- Gift cards — sold from the website and delivered by email.
- WhatsApp chat button — patients and clients ask a quick question before booking.
- Contact forms with built-in lead tracking (a CRM) — every inquiry lands in one place, ready to follow up.
- SEO on every page: titles, meta descriptions, schema markup, and fast mobile pages.
We scored seven website builders for hair salons the same way, on nine tests worth 18 points: Wix 15, Zarla 15, GoDaddy 12, Squarespace 11, WordPress.com 11, GlossGenius 9, Vagaro 9. Zarla is our own product.
Building and previewing a salon website with Zarla is free; publishing it live starts on the Premium plan. This page covers the Zarla salon website builder — what's included, how it works, and what it costs to start.
See it in action
This is what a Zarla salon website looks like.
Six weeks for a cut. Eight for color. Twelve for a keratin treatment. Your regulars run on that clock, and the draft Zarla writes is built for the client who isn't a regular yet: your menu with starting prices, your stylists and their specialties, a gallery of your color work, and the Book button where her thumb already is.
- Professional design — not a generic template
- Looks great on desktop and mobile
- Content written for your industry
What actually matters
She's between salons. Your site has about eight seconds to be the next one.
She moved, or her stylist did, or the last balayage went brassy. She's on her phone at lunch, comparing. What she needs to see is the work, the price, and an opening this week.
It knows a balayage from a full highlight, and a blowout from a Brazilian.
Your site shouldn't say "hair services". It should say what you do and roughly what it costs: cuts from, single-process color from, balayage from, tape-ins and hand-tied extensions, keratin, bridal. Zarla gives each its own page, written the way your best stylist describes it in the consultation, with your starting prices on it and a gallery of the work beside it. No clip-art scissors.
Built while the color processes.
Twenty minutes under the dryer is longer than the first draft takes. Describe the salon between clients, read it while the toner sets, publish before the rinse. The new-client bookings start arriving while you're behind the chair.
Searched 1.5 million times a month in the US: "hair salon near me". "Balayage near me," 22,200 in September.
Those are Google's numbers (DataForSEO, September 2026): "hair salon near me" at 1,500,000 a month all year, "balayage near me" climbing from 9,900 last winter to 22,200 in September, "hair extensions near me" at 49,500, "blowout near me" peaking at 60,500 in December. A page for each service and each neighborhood is written for exactly those phrases, so Zarla can help you rank for them, and Get Found looks at your Google listing the way a new client does and points at the gaps: no color photos, the wrong Sunday hours, "balayage" missing from the services list.
She books the balayage online, pays a deposit, and buys her mother a Christmas gift card.
The appointment is booked from the site into your Google Calendar, with a deposit through your own Stripe account if you take one for color. The gift card gets bought on the site and lands in her mother's email, every balance tracked. Her question about an opening on Saturday comes by WhatsApp. Retail, inventory and stylist commissions stay in your salon software.
Describe the salon the way you'd describe it to a walk-in. That's the whole job.
Say what you do
"I run Solstice Color Studio — a hair salon with four chairs and two color specialists: cuts, color, balayage, extensions and blowouts, by appointment." One sentence, the way you'd say it over the shampoo bowl.
Check the menu and the prices
A page each for cuts, color, balayage, extensions and blowouts, with the starting prices you gave it. Your stylists. A map and your late nights. A booking button on each page. Read the balayage page as a client with brassy ends would.
Publish, then post the color work
Publish and the salon is live at its own address. The gallery fills from your phone between clients: the before-and-after of this afternoon's correction, the bridal party from Saturday.
Everything a salon website needs
Zarla builds salon websites around what a new client checks before booking: the services and what they cost, the stylists and their work, when there's an opening, and how to book it. Here is what that looks like on the page.
- Appointments booked online — clients pick a service and a time, synced to your Google Calendar.
- Your service menu, with prices — cuts, color, balayage, extensions and nails, with starting prices.
- Your work, in a gallery — cuts and color, so clients see your style before they book.
- Your stylists — who does what, their specialties and how long they've been at it.
- Your policies — deposits, cancellations and how long a color appointment takes.
- Gift cards — sold from your website and delivered by email.
- Hours and a map — where you are, parking, and your late nights.
- Real reviews — your Google rating shows on the page once you connect your Business Profile.
Getting found on Google
She just typed "balayage near me." Where she lands next is up to three pages.
The results page, the map pins, and the assistant she asks when she wants a recommendation rather than a list. Each one reads your salon a little differently.
Google Search
New clients search by the service and the neighborhood, not by the word salon: "balayage near me", "keratin treatment", "blowout bar". A page for each, with your neighborhood in its title, is what lets Zarla help you rank for the service she wants, and the gallery of that service sits beside the booking button when she lands.
Google Maps
On the map she picks between three salons by the photos and the rating. Once your Google Business Profile is linked, the rating appears beside your gallery; Get Found checks the listing as she sees it and lists the fixes: color work missing from the photos, "hair extensions" absent from the services, Sunday marked open when you're closed.
ChatGPT & AI assistants
Plenty of clients now ask ChatGPT for a salon that does good blonde work nearby. Its answer is built from Maps, reviews and service pages plain enough to lift a line from. A fact sheet for AI assistants ships with every published Zarla site, and the AI check tells you what the assistants currently say about yours.
For a hair salon in your area: Solstice Color Studio — 4.9★ across 200+ Google reviews, color specialists, prices listed online, online booking.
A page per service
Balayage gets its own page. So does the neighborhood your clients drive in from.
- An extensions page, because "hair extensions near me" runs 49,500 searches a month
- A blowout page before December, when blowout searches peak
- A Scottsdale page, because that's where the Saturday clients drive from
- Asked for between clients, live before the next one sits down
- Hero with a real balayage result
- Color services with starting prices
- Before-and-after gallery
- Book a color consultation
- How long each appointment takes
The coach's three sightings
Page two for "balayage." No extensions page. The salon two blocks over lists keratin.
- Page two for "balayage": one new page shifts it
- Extensions: done daily, never named on the site
- Keratin: on their site, not on yours
- The listing: short on color photos against the competitor's
Edit between clients
The new color menu is live before the foils come out.
- New starting prices, changed by typing
- Jess on the team section, specialty noted
- Holiday hours on every page, then off again
- This afternoon's color correction added to the gallery
Every new client, with what she wants
A balayage consult, a bridal party of six and one gift-card question, waiting in one inbox.
- The balayage booking, with the deposit paid
- The bridal party's Saturday in May
- The gift-card question from WhatsApp
- Front desk on the same inbox, answering between check-ins
The book, by page
Which page kept the color chairs full in March.
- The balayage page and the search that fills it
- The extensions page: Tuesdays, every week
- The blowout page's December, in a line
- Bookings and gift cards counted beside the reviews
What you actually get compared to the alternative.
| Typical Website Builder | RecommendedZarla (Built for Salons) | |
|---|---|---|
| Your menu | A services list typed and priced by hand. | Cuts, color, balayage, extensions and blowouts as pages with starting prices, from one sentence. |
| Your color work | Photos uploaded and arranged one at a time. | A gallery per service, added from your phone by typing what to add. |
| The appointment | A booking widget on most builders, configured by you. | Booked from the first draft into your Google Calendar, a deposit through your own Stripe account. |
| Gift cards | A separate app or a paper card at the desk. | Sold from the site, delivered by email, balances tracked. |
| "Balayage near me" | SEO fields you fill in. | A page per service and per neighborhood written for it, and the listing read by Get Found. |
| The new stylist | A team section you edit by hand. | "Add Jess as our extensions specialist," typed between clients. |
| Retail and checkout | A store plugin bolted on. | Stays in your salon software, where the point of sale already is. |
Honest roundup
Wix, Zarla, GoDaddy and Squarespace for hair salons, scored
Zarla builds a salon's website with your services, a map, an inquiry form and local SEO already in place, as a first draft in about 30 seconds; you add your prices, stylists and pictures of your work later.
Zarla is our product. This order comes from our full comparison, which scores every builder on the same 9 tests, Zarla included, and gives each one a catch.
Best website builders for hair salons: every score, every catch →
- 1
Wix
Best forA strong all-rounder if you like building and fine-tuning the site yourself.
Features- An AI builder that writes your pages from a description
- Aria, an AI agent in the Harmony editor that edits the site and adds pages by chat
- Wix Bookings with online payments and deposits
- Invoices and a contacts list built in
The CatchZarla vs Wix →Bookings need the Core plan rather than the cheapest one, and pages for each town you serve are yours to write.
- 1
Zarla
Best forOwners who care most about getting found on Google.
Features- Describe your salon in a sentence and Zarla writes a complete first draft in about 30 seconds
- Clients book online, with a deposit if you want one
- Type changes in plain words, or ask for a new page, and the site updates
- Gift cards, and every inquiry in one leads inbox with invoices and payment links
The CatchBuild my free salon websiteClients can't choose their stylist as they book yet, so a salon with several stylists needs another booking tool for that. It's also newer than the big names.
- 3
GoDaddy
Best forHandy if you already get your domain and email from GoDaddy.
Features- Airo writes a first website for your business in Websites + Marketing
- Online appointments with a deposit
- Photo attachments on the contact form
- Domain, email and website from one company
The CatchZarla vs GoDaddy →Editing by chat, and asking the AI for new pages later, happen in Airo AI Builder, a separate GoDaddy product with its own credits; in Websites + Marketing, pages for each town you serve are yours to write.
- 4
Squarespace
Best forGood if polished design matters most and you don't mind adding a separate booking tool.
Features- Blueprint AI writes a multi-page starting site
- Design-led templates
- Invoices and online payments on every plan
- Acuity Scheduling for appointments, including repeat bookings
The CatchZarla vs Squarespace →Online booking is a second subscription, Acuity Scheduling, on top of the website plan, and it's managed in a different place.
Growing with you
Will Zarla grow with a busy salon?
Zarla keeps working as a salon grows from one chair to a full team: you add a page for each service or neighborhood you want to be found for, bookings and inquiries land in one leads inbox with follow-up reminders, and gift cards sell from the site. Here is what that looks like, and what Zarla doesn't do.
Yes, one at a time: ask the editor for "a page for balayage in Scottsdale" and Zarla writes a new page for it, with its own Google title and description. There's no tool for adding dozens of area pages at once. A Premium site holds up to 100 pages, and a Business site has no page limit.
Yes. Clients book a service online, synced to your Google Calendar, and you can take a deposit or full payment through your own Stripe account; every booking lands in your leads inbox with an email alert. Clients can also ask about an opening on WhatsApp.
Yes. Gift cards sell from your website and arrive by email, with every sale, balance and redemption tracked, and new pictures of your work go into your gallery when you type what to add. Zarla doesn't run a point of sale, retail inventory or stylist commissions; salon software such as Vagaro or GlossGenius does.
Invite each stylist as a team member to work the same inbox, bookings and to-do list. Inquiries wait sorted hottest first, with follow-up reminders, so no new client goes unanswered while you're with one, and the to-do list takes a task in plain words and sets the due date.
Yes, you can bring it across — Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built. If you leave later, Zarla doesn't export your site as files to host somewhere else. You can download your whole contact list as a spreadsheet at any time, and a domain you bought from another company stays registered with them, ready to point at your next site.
The numbers behind salon websites
Real results
Don’t take our word for it. Take theirs.
From business owners like you.
“Help for everyone to get started online without any prior knowledge. Fantastic support and resources — I love it!”
“The team's knowledge and instant, professional service made website management a breeze.”
“Easy to use, easy to navigate, and it gives you great suggestions. This tool has saved me time and effort getting my business online.”
Salon website FAQ
What is the best website builder for salons?
Zarla is an AI website builder for small businesses, purpose-built for salons. It generates your entire salon website in about 30 seconds — industry-specific content, local SEO, and built-in lead tracking (a CRM) included. Building and previewing is free; publishing it live starts on the Premium plan. We scored seven website builders for hair salons the same way, on nine tests worth 18 points: Wix 15, Zarla 15, GoDaddy 12, Squarespace 11, WordPress.com 11, GlossGenius 9, Vagaro 9. See the best website builders for hair salons, with every score and each builder's catch.
How much does a salon website builder cost?
Zarla's salon website builder is free to build and preview — no credit card required. Publishing your site live starts on the Premium plan, which includes hosting, SSL, unlimited lead tracking (a CRM), online bookings, and unlimited quotes and invoices.
How do I create a salon website?
With Zarla's salon website builder, just describe your business in plain English and your entire site is generated in about 30 seconds — content, images, layout, design, and SEO. You can then customize as much or as little as you want — most salons go from a blank page to a finished site in minutes.
Will my salon website show up on Google and Google Maps?
Yes — that's what Zarla's salon website builder is designed for. Every site comes with SEO-optimized titles, meta descriptions, schema markup, fast page speeds, and mobile-responsive design. Zarla also builds in local SEO signals so you can rank in the Google Maps pack when people search "hair salon near me."
Do I need technical skills to use a salon website builder?
Not at all. Zarla's AI builds your salon website automatically — you just describe your business in plain English. Edit anything by typing what you want changed, like "make the headline bigger" or "add a testimonials section." If you can send a text message, you can build a website with Zarla.
How is Zarla different from Wix or Squarespace for salons?
On our scores for hair salons, Zarla shares first place with Wix. The difference is how you work: Zarla writes the whole salon website from a sentence about your business and you change it by typing, with a leads inbox, invoices and payments in the same place; Wix and Squarespace suit owners who like building and fine-tuning the site themselves.
Can a salon website builder help me get more leads?
That's the whole point of Zarla. It's built to get you found on Google Search, Google Maps, and AI assistants like ChatGPT — and then convert those visitors into actual leads. Every inquiry is captured in a built-in CRM pipeline, and you can send AI-generated quotes and invoices right from the platform.
Does Zarla work for my specific type of salon business?
Yes. Zarla's salon website builder adapts to your specialty and location — it generates content and design matched to the specific services you offer and the clients you serve.
Can I hire someone to build my salon website instead?
You can, and for a complex custom build it is often the right call. In the US a freelancer typically charges $500–$2,000 for a small-business site and an agency $3,000–$10,000, and you usually wait two to six weeks; unless you are on a retainer, later changes are billed too. Zarla builds your salon website in about 30 seconds and you change it yourself by typing what you want. Build and preview it free first, then decide.
Is there a 100% free salon website builder?
Most "free" builders mean a trial that expires, or a permanent plan that puts their branding on your site and parks it on a long subdomain. Zarla is free to build, preview and edit — no credit card — and publishing your salon website live on your own domain starts on the Premium plan. Nothing is charged while you're deciding.
Which AI is best for building a salon website?
General assistants like ChatGPT and Claude write good copy and will happily produce a page for you, but you are left to arrange hosting, a domain, images, forms and SEO before anyone can visit it. A purpose-built AI website builder does that part too: Zarla turns one description of your salon business into a finished, hosted site with all of it already in place, shaped the way salons actually need it.
Do I need to buy web hosting for my salon website?
No. Your salon website needs hosting to show up when someone searches "hair salon near me", but Zarla hosts it for you once you publish on a paid plan: Google Cloud, the security certificate and automatic backups included, and no hosting account or plugins for salons to look after. Read when separate hosting makes sense.
What is the best website for salon management?
Salon management is a job for salon software: Vagaro, GlossGenius, Fresha, Boulevard and Square Appointments run the booking calendar, deposits, reminders, client notes and checkout. The website is where a new client finds you on Google and decides to book, so it needs your services, your prices, your work and one clear way to book. Zarla builds that website, with online booking synced to your Google Calendar, gift cards and every inquiry in one leads inbox; if you already book through salon software, your site can link to it.
What is the best salon website design?
One that shows your work before anything else: big, real photos of cuts and color, a service menu with starting prices, your stylists, and a booking button that stays in reach on a phone, where most clients look. Keep the colors to your salon's own look and the words short. Zarla's salon templates, from balayage and curly-hair studios to nail bars and blow-dry bars, are finished designs to start from, and every one becomes yours to edit in a click.
How much does it cost to have a salon website built?
In the US, having a salon website built for you typically costs $500–$2,000 from a freelancer or $3,000–$10,000 from an agency, plus a domain (usually $10–$20 a year) and hosting, and salon software often includes a basic booking page with its monthly fee. A do-it-yourself website builder usually costs $15–$30 a month for the site alone, and you set up booking, the gallery and the service menu yourself. With Zarla, building and previewing your salon website is free, and publishing it on your own domain starts on the Premium plan, with online booking, gift cards and the leads inbox included.
What should a salon website include?
Your services with starting prices, photos of your work, your stylists and their specialties, your hours, address and a map, your deposit and cancellation policy, real reviews, and a way to book. Zarla builds the pages, the map and an inquiry form for you, and you add your prices, stylists and photos as you go.
How do you make $100,000 a year as a hairstylist?
By the math, not the hustle: $100,000 is about $2,000 a week, so at, say, a $90 average ticket that's 22 clients a week, or 15 at $135 with color and extensions in the mix — worked examples, not averages. The stylists who get there raise the average ticket (color, balayage, extensions and treatments over cuts alone), keep the chair full by rebooking before the client leaves, sell retail, and keep more of what they bill — a booth renter keeps most of the ticket minus weekly rent and product, a commission stylist keeps a share, and an owner adds other chairs' rent or commission on top. A website that shows your work and books the appointment is how new clients find you between referrals; the free guide to opening a hair salon on Zarla covers booth rent, commission and the numbers.
Is there a free salon website builder?
Yes. With Zarla, building and previewing your salon website is free — describe your salon in one sentence and the whole site is written and designed in about 30 seconds, with your service menu, a map and an inquiry form — and publishing it on your own domain starts on the Premium plan, with online booking and gift cards included. Wix and GoDaddy have free plans that keep their branding and a subdomain until you pay, Squarespace gives you a 14-day trial, and salon software such as Vagaro, GlossGenius and Fresha includes a basic booking page with its monthly fee.
Want to see it before you build it? Browse the salon website templates and start from a finished design — every one becomes yours to edit in a click. See salon website design ideas: what the best salon sites get right.
Shopping for a designer instead? See salon website design by AI: sample designs, what web agencies charge, and what an agency does that AI doesn't.
Not open yet? Our step-by-step guides on how to start a hair salon and how to become a hair stylist cover the costs and first steps.
Still choosing a name? Browse our hair salon business name ideas, beauty salon business name ideas, nail salon business name ideas and fake nails business name ideas, then put the one you pick on your site.
Starting a makeup artist business instead? Browse our makeup artist business name ideas.
Setting your prices? Our guide to hair salon pricing has the 2026 US rates, the pricing formula and a free calculator — then put the prices on your site.
Need to bill a job today? Download the free salon invoice template (Word and PDF) — or send invoices with a pay-now button from your Zarla dashboard on a paid plan.
Still planning the business itself? Write the free hair salon business plan first — typical startup costs, what owners really earn, US licensing and a complete sample plan — then build the website from it.
Every salon website on Zarla starts the same way: describe your business and Zarla's AI website builder writes the pages, picks the photos and sets up the SEO in about 30 seconds.
Be the next salon for the client who's between salons.
Describe the salon. Post the color work. Open the book. Previewing is free and needs no card; the first new-client bookings arrive while you're behind the chair.
Free to build and preview · No credit card · Cancel any time