The salon website builder that keeps your chairs booked.

The AI website builder for salons — built to help clients find you on Google and ChatGPT.

Free to build · No credit card · Pay when you publish

app.zarla.com / Onboarding

Zarla at a glance

Zarla is an AI website builder for small businesses, built for salons — hair salons, nail salons, and beauty salons. Describe your business and Zarla generates a complete salon website in about 30 seconds — copy, design, images, and SEO.

  • Online booking — clients book appointments straight from the site.
  • Image galleries — your cuts and color work, on the page.
  • Gift cards — sold from the website and delivered by email.
  • WhatsApp chat button — patients and clients ask a quick question before booking.
  • Contact forms with built-in lead tracking (a CRM) — every inquiry lands in one place, ready to follow up.
  • SEO on every page: titles, meta descriptions, schema markup, and fast mobile pages.

We scored seven website builders for hair salons the same way, on nine tests worth 18 points: Wix 15, Zarla 15, GoDaddy 12, Squarespace 11, WordPress.com 11, GlossGenius 9, Vagaro 9. Zarla is our own product.

Building and previewing a salon website with Zarla is free; publishing it live starts on the Premium plan. This page covers the Zarla salon website builder — what's included, how it works, and what it costs to start.

30 secto build your site
166+industries supported
$0to build & preview
SEObuilt into every page

See it in action

This is what a Zarla salon website looks like.

Built by AI in about 30 seconds. Industry-specific content, professional design, mobile-ready, and SEO-optimized from the start. Not a blank template — a complete, finished website.

  • Professional design — not a generic template
  • Looks great on desktop and mobile
  • Content written for your industry
View full template

What actually matters

Most salon websites don't get clients. Here's why Zarla does.

Zarla isn't just another website builder. It's built specifically for small businesses like yours.

Your words, not a template

It sounds like you wrote it — because it knows your craft.

Most website builders give you a blank page and say "fill this in." Zarla reads your craft, your location, and the kind of clients you want — then writes everything for you. You'd pay a copywriter $500 for that. You get it free.

No waiting around

Up and running before your coffee goes cold.

A web designer takes 4–6 weeks and sends you an invoice for thousands. A DIY builder takes a weekend and still looks half-finished. Zarla takes about 30 seconds. The moment you publish, Google starts finding you.

Getting found

Your clients are searching. They just can't find you yet.

When someone needs a hair salon, they don't ask around — they search Google, check Maps, sometimes even ask ChatGPT. If you're not showing up, they're calling whoever is. Zarla is built to get you in front of them across all three.

Everything in one place

Your website, your leads, your quotes. All here.

Most tools solve one thing and send you somewhere else for everything else. Zarla has your website, your lead inbox, your SEO health check, and your quotes and invoices — all in one place. Less logging in. More running your business.

Honestly, it's almost embarrassingly simple.

01

Tell it about your business

"I run Solstice Color Studio — a hair salon with four chairs and two color specialists. Appointments, walk-ins, and regulars who rebook." Just talk naturally — no tech needed.

02

Zarla builds it for you

In about 30 seconds, you've got a complete salon website — real content written for your craft, a professional design, and already set up to get found on Google. Not a template you fill in. A finished website.

03

Hit publish. You're live.

Your site goes live on a real web address. Google gets notified straight away. Change anything anytime — just ask Zarla from your phone.

Everything a salon website needs

Zarla builds salon websites around what a new client checks before booking: the services and what they cost, the stylists and their work, when there's an opening, and how to book it. Here is what that looks like on the page.

  • Appointments booked online — clients pick a service and a time, synced to your Google Calendar.
  • Your service menu, with prices — cuts, color, balayage, extensions and nails, with starting prices.
  • Your work, in a gallery — cuts and color, so clients see your style before they book.
  • Your stylists — who does what, their specialties and how long they've been at it.
  • Your policies — deposits, cancellations and how long a color appointment takes.
  • Gift cards — sold from your website and delivered by email.
  • Hours and a map — where you are, parking, and your late nights.
  • Real reviews — your Google rating shows on the page once you connect your Business Profile.

Getting found on Google

Right now, someone is searching for a hair salon near them.

If you're not showing up, that client goes to whoever is. Zarla is built to get you found in the three places people actually look — Google Search, Google Maps, and AI tools like ChatGPT.

Google Search

When someone types "hair salon near me" — your site shows up. Zarla handles all the technical SEO behind the scenes so you don't have to.

Google Maps

The three businesses that show up on the map when someone searches locally. That's where the phone calls come from. Zarla is built to get you there.

ChatGPT & AI assistants

More and more people ask AI tools "who's the best hair salon near me?" Those answers come from Google Maps, reviews and local pages — exactly what Get Found works on. Your Zarla site ships readable by AI assistants; Zarla works on the rest with you.

Google Search
Ssolsticecolorstudio.com
Solstice Color Studio — Trusted Salon in Your AreaCuts, color and balayage by appointment. Prices listed; book online.★ 4.9 stars · 200+ reviews← Your Zarla site
Ccitysalonservices.com
City Salon Services
Google Maps
1
Solstice Color Studio★★★★★ 4.9 · 200+ reviews
← You
2
Metro Salon Co.★★★★☆ 4.3 · 89 reviews
3
Quick Salon Services★★★☆☆ 4.1 · 52 reviews
AI assistants (ChatGPT / Perplexity)

For a hair salon in your area: Solstice Color Studio — 4.9★ across 200+ Google reviews, color specialists, prices listed online, online booking.

AI page builder

Your web designer. On call. For free.

Most web designers charge $300–$500 for a single page. With Zarla, you just describe what you want and it builds the whole thing — proper layout, content, and SEO. Takes about 10 seconds. Costs nothing extra.
  • One page per neighborhood or service = more chances to show up on Google
  • Each page is written specifically for that search — not copy-pasted
  • The layout, sections, and content are all chosen to rank for that topic
  • Most customers go from 1 page to 10+ within their first week
“Create a page for balayage and color services”
Done! I've created your balayage page with:
  • Hero with a real balayage result
  • Color services with starting prices
  • Before-and-after gallery
  • Book a color consultation
  • How long each appointment takes

SEO without the consultant fees

Tells you exactly what to fix. In plain English.

SEO consultants charge $1,000+ a month to tell you what's wrong with your Google ranking. Zarla looks at your site, your competitors, and what people are actually searching — then tells you specifically what to do next.
  • Shows you exactly what searches you're close to ranking for
  • Tells you what your top competitor is doing that you're not
  • Every suggestion is specific, plain English, and actionable today
  • Tracks your rankings each week so you can see it working
SEO Coach
↑ Ranking #6“best hair salon phoenix”
Quick winAdd “balayage” — 165,000 searches/mo, low competition
↑ Moving up“hair salon near me”

Chat-based editing

Change anything by typing what you want.

No drag-and-drop builders. No confusing menus. Just tell Zarla what you want changed — "add a testimonials section", "change the hero image", "make the phone number bigger" — and it's done in seconds.
  • Works from your phone — edit on the go between jobs
  • Add pages, change designs, update content — all by chat
  • AI understands your intent — no exact wording needed
  • Suggested actions make common changes one-tap easy
“Add a color services page and update the hero with our latest transformations”
Updated! I've created the page and updated the hero to “Your Best Hair Day. Every Day. Book Now.”
Change colorsAdd testimonialsEdit services

Built-in lead management

Every inquiry in one place. Nothing falls through.

A contact form that sends to your email is the bare minimum. Zarla captures every lead in a built-in pipeline — who they are, what they need, where they came from. Follow up in one click. Never lose a client again.
  • See every inquiry from your website, Google, and social in one inbox
  • AI-generated quotes and invoices — ready to send
  • Track which leads convert so you know what's working
  • Get notified on your phone the moment a new lead comes in
ContactsSorted: hottest first
New3unread
Follow up2due
Pipeline$12.4k
Won$4.2k+23%
Olivia J.Follow up overdue
6 people, hair + makeup
Bridal party—
Quoted2d
Kate M.
Saturday morning
Balayage + cut—
New14m
Jordan M.
Booked in — deposit paid, bridal party.
Bridal party—
Won1d

Your Google data, finally making sense

See exactly who's finding you — and who nearly did.

Google gives every business access to incredibly useful data — how many people saw your site, what they searched for, where they clicked. Zarla connects to your Google account, reads that data, and tells you what it means in plain English.
  • See the exact searches people use to find (and not find) you
  • Your Google Business listing — reviews, calls, directions — all in one place
  • Zarla flags the quick wins: what to add, what to fix, what's working
  • A weekly summary lands on your phone. Read it in 2 minutes.
Google Search Console
1.4k Impressions
186 Clicks
#4.2 Avg position ↑
Google Business Profile
312 Reviews
4.9★ Rating
94 Calls this month

What you actually get compared to the alternative.

Typical Website BuilderRecommendedZarla (Built for Salons)
Getting onlineHours of dragging and dropping. You write everything yourself.Describe your salon business. Live website in about 30 seconds.
SEOBasic meta fields you fill in yourself. No local SEO guidance.Auto-optimized titles, schema, and local SEO — zero setup required.
Google MapsNot addressed. You're on your own for local search.Structured data and local signals built in. Designed to rank in the Maps pack.
AI contentGeneric AI that doesn't understand salons or their clients.Industry-specific copy trained on salon businesses — it sounds like you.
Lead captureA contact form. Inquiries go to your email and get lost.Every inquiry lands in a built-in CRM pipeline. Nothing falls through.
Business toolsWebsite only. Quotes, invoices, and docs are separate tools.Quotes, invoices, and proposals — AI-generated, ready to send.
Making changesLog into a drag-and-drop editor. Find the right block. Hope for the best.Type what you want changed. AI updates it in seconds.

Honest roundup

Wix, Zarla, GoDaddy and Squarespace for hair salons, scored

Zarla builds a salon's website with your services, a map, an inquiry form and local SEO already in place, as a first draft in about 30 seconds; you add your prices, stylists and pictures of your work later.

Zarla is our product. This order comes from our full comparison, which scores every builder on the same 9 tests, Zarla included, and gives each one a catch.

See all the scores for hair salons →

  1. 1

    Wix

    Best for

    A strong all-rounder if you like building and fine-tuning the site yourself.

    Features
    • An AI builder that writes your pages from a description
    • Aria, an AI agent in the Harmony editor that edits the site and adds pages by chat
    • Wix Bookings with online payments and deposits
    • Invoices and a contacts list built in
    The Catch

    Bookings need the Core plan rather than the cheapest one, and pages for each town you serve are yours to write.

    Zarla vs Wix →
  2. 1

    Zarla

    Best for

    Owners who care most about getting found on Google.

    Features
    • Describe your salon in a sentence and Zarla writes a complete first draft in about 30 seconds
    • Clients book online, with a deposit if you want one
    • Type changes in plain words, or ask for a new page, and the site updates
    • Gift cards, and every inquiry in one leads inbox with invoices and payment links
    The Catch

    Clients can't choose their stylist as they book yet, so a salon with several stylists needs another booking tool for that. It's also newer than the big names.

    Build my free salon website
  3. 3

    GoDaddy

    Best for

    Handy if you already get your domain and email from GoDaddy.

    Features
    • Airo writes a first website for your business in Websites + Marketing
    • Online appointments with a deposit
    • Photo attachments on the contact form
    • Domain, email and website from one company
    The Catch

    Editing by chat, and asking the AI for new pages later, happen in Airo AI Builder, a separate GoDaddy product with its own credits; in Websites + Marketing, pages for each town you serve are yours to write.

    Zarla vs GoDaddy →
  4. 4

    Squarespace

    Best for

    Good if polished design matters most and you don't mind adding a separate booking tool.

    Features
    • Blueprint AI writes a multi-page starting site
    • Design-led templates
    • Invoices and online payments on every plan
    • Acuity Scheduling for appointments, including repeat bookings
    The Catch

    Online booking is a second subscription, Acuity Scheduling, on top of the website plan, and it's managed in a different place.

    Zarla vs Squarespace →

Growing with you

Will Zarla grow with a busy salon?

Zarla keeps working as a salon grows from one chair to a full team: you add a page for each service or neighborhood you want to be found for, bookings and inquiries land in one leads inbox with follow-up reminders, and gift cards sell from the site. Here is what that looks like, and what Zarla doesn't do.

Can I add a page for each neighborhood my clients come from?

Yes, one at a time: ask the editor for "a page for balayage in Scottsdale" and Zarla writes a new page for it, with its own Google title and description. There's no tool for adding dozens of area pages at once. A Premium site holds up to 100 pages, and a Business site has no page limit.

Can clients book and pay a deposit online?

Yes. Clients book a service online, synced to your Google Calendar, and you can take a deposit or full payment through your own Stripe account; every booking lands in your leads inbox with an email alert. Clients can also ask about an opening on WhatsApp.

Can I sell gift cards and show new work?

Yes. Gift cards sell from your website and arrive by email, with every sale, balance and redemption tracked, and new pictures of your work go into your gallery when you type what to add. Zarla doesn't run a point of sale, retail inventory or stylist commissions; salon software such as Vagaro or GlossGenius does.

What happens when you add stylists?

Invite each stylist as a team member to work the same inbox, bookings and to-do list. Inquiries wait sorted hottest first, with follow-up reminders, so no new client goes unanswered while you're with one, and the to-do list takes a task in plain words and sets the due date.

Can I move my current website to Zarla, and what if I leave later?

Yes, you can bring it across — Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built. If you leave later, Zarla doesn't export your site as files to host somewhere else. You can download your whole contact list as a spreadsheet at any time, and a domain you bought from another company stays registered with them, ready to point at your next site.

The numbers behind salon websites

$120average salon appointment value
97%search online before hiring
3xmore leads with a website
Freeto start with Zarla

Real results

Don’t take our word for it. Take theirs.

From business owners like you.

“Help for everyone to get started online without any prior knowledge. Fantastic support and resources — I love it!”
Loma MonierEgypt · via Trustpilot
“The team's knowledge and instant, professional service made website management a breeze.”
Mac SabbahJordan · via Trustpilot
“Easy to use, easy to navigate, and it gives you great suggestions. This tool has saved me time and effort getting my business online.”
Milly's Deco Flower CreationsFlorist · South Africa · via Trustpilot

Salon website FAQ

What is the best website builder for salons?

Zarla is an AI website builder for small businesses, purpose-built for salons. It generates your entire salon website in about 30 seconds — industry-specific content, local SEO, and built-in lead tracking (a CRM) included. Building and previewing is free; publishing it live starts on the Premium plan. We scored seven website builders for hair salons the same way, on nine tests worth 18 points: Wix 15, Zarla 15, GoDaddy 12, Squarespace 11, WordPress.com 11, GlossGenius 9, Vagaro 9. See every score, and each builder's catch.

How much does a salon website builder cost?

Zarla's salon website builder is free to build and preview — no credit card required. Publishing your site live starts on the Premium plan, which includes hosting, SSL, unlimited lead tracking (a CRM), online bookings, and unlimited quotes and invoices.

How do I create a salon website?

With Zarla's salon website builder, just describe your business in plain English and your entire site is generated in about 30 seconds — content, images, layout, design, and SEO. You can then customize as much or as little as you want — most salons go from a blank page to a finished site in minutes.

Will my salon website show up on Google and Google Maps?

Yes — that's what Zarla's salon website builder is designed for. Every site comes with SEO-optimized titles, meta descriptions, schema markup, fast page speeds, and mobile-responsive design. Zarla also builds in local SEO signals so you can rank in the Google Maps pack when people search "hair salon near me."

Do I need technical skills to use a salon website builder?

Not at all. Zarla's AI builds your salon website automatically — you just describe your business in plain English. Edit anything by typing what you want changed, like "make the headline bigger" or "add a testimonials section." If you can send a text message, you can build a website with Zarla.

How is Zarla different from Wix or Squarespace for salons?

On our scores for hair salons, Zarla shares first place with Wix. The difference is how you work: Zarla writes the whole salon website from a sentence about your business and you change it by typing, with a leads inbox, invoices and payments in the same place; Wix and Squarespace suit owners who like building and fine-tuning the site themselves.

Can a salon website builder help me get more leads?

That's the whole point of Zarla. It's built to get you found on Google Search, Google Maps, and AI assistants like ChatGPT — and then convert those visitors into actual leads. Every inquiry is captured in a built-in CRM pipeline, and you can send AI-generated quotes and invoices right from the platform.

Does Zarla work for my specific type of salon business?

Yes. Zarla's salon website builder adapts to your specialty and location — it generates content and design matched to the specific services you offer and the clients you serve.

Can I hire someone to build my salon website instead?

You can, and for a complex custom build it is often the right call. In the US a freelancer typically charges $500–$2,000 for a small-business site and an agency $3,000–$10,000, and you usually wait two to six weeks; unless you are on a retainer, later changes are billed too. Zarla builds your salon website in about 30 seconds and you change it yourself by typing what you want. Build and preview it free first, then decide.

Is there a 100% free salon website builder?

Most "free" builders mean a trial that expires, or a permanent plan that puts their branding on your site and parks it on a long subdomain. Zarla is free to build, preview and edit — no credit card — and publishing your salon website live on your own domain starts on the Premium plan. Nothing is charged while you're deciding.

Which AI is best for building a salon website?

General assistants like ChatGPT and Claude write good copy and will happily produce a page for you, but you are left to arrange hosting, a domain, images, forms and SEO before anyone can visit it. A purpose-built AI website builder does that part too: Zarla turns one description of your salon business into a finished, hosted site with all of it already in place, shaped the way salons actually need it.

Do I need to buy web hosting for my salon website?

No. Your salon website needs hosting to show up when someone searches "hair salon near me", but Zarla hosts it for you once you publish on a paid plan: Google Cloud, the security certificate and automatic backups included, and no hosting account or plugins for salons to look after. Read when separate hosting makes sense.

What is the best website for salon management?

Salon management is a job for salon software: Vagaro, GlossGenius, Fresha, Boulevard and Square Appointments run the booking calendar, deposits, reminders, client notes and checkout. The website is where a new client finds you on Google and decides to book, so it needs your services, your prices, your work and one clear way to book. Zarla builds that website, with online booking synced to your Google Calendar, gift cards and every inquiry in one leads inbox; if you already book through salon software, your site can link to it.

What is the best salon website design?

One that shows your work before anything else: big, real photos of cuts and color, a service menu with starting prices, your stylists, and a booking button that stays in reach on a phone, where most clients look. Keep the colors to your salon's own look and the words short. Zarla's salon templates, from balayage and curly-hair studios to nail bars and blow-dry bars, are finished designs to start from, and every one becomes yours to edit in a click.

How much does it cost to have a salon website built?

In the US, having a salon website built for you typically costs $500–$2,000 from a freelancer or $3,000–$10,000 from an agency, plus a domain (usually $10–$20 a year) and hosting, and salon software often includes a basic booking page with its monthly fee. A do-it-yourself website builder usually costs $15–$30 a month for the site alone, and you set up booking, the gallery and the service menu yourself. With Zarla, building and previewing your salon website is free, and publishing it on your own domain starts on the Premium plan, with online booking, gift cards and the leads inbox included.

What should a salon website include?

Your services with starting prices, photos of your work, your stylists and their specialties, your hours, address and a map, your deposit and cancellation policy, real reviews, and a way to book. Zarla builds the pages, the map and an inquiry form for you, and you add your prices, stylists and photos as you go.

Want to see it before you build it? Browse the salon website templates and start from a finished design — every one becomes yours to edit in a click. Salon website design ideas walks through what the best salon sites get right.

Not open yet? Our step-by-step guides on how to start a hair salon and how to become a hair stylist cover the costs and first steps.

Still choosing a name? Browse our hair salon business name ideas, then put the one you pick on your site.

Still planning the business itself? Write the free hair salon business plan first — typical startup costs, what owners really earn, US licensing and a complete sample plan — then build the website from it.

What's stopping you? Build it free.

Live in about 30 seconds. No card. No setup. If you don't love your salon site, walk away — nothing to cancel.

Free to build and preview · No credit card · Cancel any time