The insurance website builder that wins you more clients.

Zarla is an AI website builder for small businesses, purpose-built for insurance agencies. Unlike generic builders like Wix or Squarespace, it generates your entire insurance website in about 30 seconds — industry-specific content, local SEO, and built-in lead tracking (a CRM) included. Building and previewing is free; publishing it live starts on the Premium plan.

Zarla's insurance website builder is free to build and preview — no credit card required. Publishing your site live starts on the Premium plan, which includes hosting, SSL, unlimited lead tracking (a CRM), online bookings, and unlimited quotes and invoices.

With Zarla's insurance website builder, just describe your business in plain English and your entire site is generated in about 30 seconds — content, images, layout, design, and SEO. You can then customize as much or as little as you want — most insurance agencies go from a blank page to a finished site in minutes.

Yes — that's what Zarla's insurance website builder is designed for. Every site comes with SEO-optimized titles, meta descriptions, schema markup, fast page speeds, and mobile-responsive design. Zarla also builds in local SEO signals so you can rank in the Google Maps pack when people search "insurance agent near me."

Not at all. Zarla's AI builds your insurance website automatically — you just describe your business in plain English. Edit anything by typing what you want changed, like "make the headline bigger" or "add a testimonials section." If you can send a text message, you can build a website with Zarla.

Generic website builders give you a blank page and make you build everything yourself. Zarla gives you a complete, finished insurance website tailored to your business — with industry-specific content, local SEO, a built-in CRM for leads, and AI tools that would cost thousands separately. It's not a DIY builder. It's a business assistant.

That's the whole point of Zarla. It's built to get you found on Google Search, Google Maps, and AI assistants like ChatGPT — and then convert those visitors into actual leads. Every inquiry is captured in a built-in CRM pipeline, and you can send AI-generated quotes and invoices right from the platform.

Yes. Zarla's insurance website builder adapts to your specialty and location — it generates content and design matched to the specific services you offer and the clients you serve.

You can, and for a complex custom build it is often the right call. In the US a freelancer typically charges $500–$2,000 for a small-business site and an agency $3,000–$10,000, and you usually wait two to six weeks; unless you are on a retainer, later changes are billed too. Zarla builds your insurance website in about 30 seconds and you change it yourself by typing what you want. Build and preview it free first, then decide.

Most "free" builders mean a trial that expires, or a permanent plan that puts their branding on your site and parks it on a long subdomain. Zarla is free to build, preview and edit — no credit card — and publishing your insurance website live on your own domain starts on the Premium plan. Nothing is charged while you're deciding.

General assistants like ChatGPT and Claude write good copy and will happily produce a page for you, but you are left to arrange hosting, a domain, images, forms and SEO before anyone can visit it. A purpose-built AI website builder does that part too: Zarla turns one description of your insurance business into a finished, hosted site with all of it already in place, shaped the way insurance agencies actually need it.

No. Your insurance website needs hosting to show up when someone searches "insurance agent near me", but Zarla hosts it for you once you publish on a paid plan: Google Cloud, the security certificate and automatic backups included, and no hosting account or plugins for insurance agencies to look after. Read when separate hosting makes sense.

Most independent agencies run on an agency management system, such as Applied Epic, EZLynx or HawkSoft, that holds clients and policies, plus a comparative rater for quotes and the carriers' own portals for binding and service. The website sits in front of all of that: it's where a new client finds you and asks for a quote. Zarla builds that website, sends every inquiry to a leads inbox with follow-up reminders, and leaves rating and policy records to the system you already use.

Not the advice. AI already helps with quoting, comparing and paperwork, and some people buy simple policies online with no agent at all, but a licensed agent is the one who explains what a policy does and doesn't cover, finds the gaps, and helps when a claim goes wrong. The agencies that keep growing put that advice front and center on their website, and answer every inquiry quickly.

Yes. In the US every state requires a producer license for each line you sell, such as property and casualty, life or health, which takes a state exam and a background check, and in most states a pre-licensing course and fingerprints too, and you need a non-resident license to sell in another state. Most states also license the agency itself, and you can't bind a policy until a carrier appoints you. Some states, California among them, require your license number in your advertising, so put it on your website, and check your state department of insurance before you advertise.

Mostly by commission from the carrier, not by the client. Zarla's insurance agency business plan puts a typical new-business commission on personal lines at 10–15%, about $150–$300 a year per home or auto policy, with a renewal commission every year the client stays, so a book that grows and keeps its clients compounds. Some states also let agents charge a separate service fee, with rules about disclosing it; check your state before you charge one.

In the US, having an insurance agency website built for you typically costs $500–$2,000 from a freelancer or $3,000–$10,000 from an agency, plus a domain (usually $10–$20 a year) and hosting, and insurance website companies charge a monthly fee that often includes a quoting tool. A do-it-yourself website builder usually costs $15–$30 a month for the site alone, and you set up the inquiry form and your line pages yourself. With Zarla, building and previewing your insurance website is free, and publishing it on your own domain starts on the Premium plan, with the inquiry form and the leads inbox included.

The kinds of insurance you write, the states you're licensed in and your license number where required, the carriers you represent, who your agents are, an inquiry form, a call button, your office on a map, how to report a claim, and real reviews. Zarla builds the pages and the inquiry form for you, and you add your agents and carriers as you go. Describe what a policy covers only in the carrier's own terms: the policy, not the website, says what's covered.