Best website builders for insurance agents (2026)

A page for each line you write with the carriers you place it with, a quote form that asks the line, the ZIP code, the current carrier and the renewal date, your license number and state, a policy review clients can book online, a call button, Google reviews and a short plain-English FAQ. Our guide to starting an insurance agency covers the license, the carrier appointments and the first clients, and our insurance agency business plan the numbers.

A different trade with different tests: a real estate site sells on listings a buyer can open full size and a private showing booked online, so our best website builders for luxury real estate agents scores the gallery, the showing and a private page for off-market homes. This page scores what an agency needs instead, the quote request and the policy review. Google shows the two searches side by side because agents in both trades ask the same question; if you sell real estate, read that one.

That's agency management software rather than a website builder: EZLynx and Applied Epic run your policies, rating and renewals, and the carriers' own portals hold the rest; none of them is scored here, because none builds the site a prospect finds on Google, and HubSpot's CRM, which comes with a website builder of its own, isn't scored here either. The office test above scores the website's own half, whether a quote request lands in a leads inbox with the invoice and the payment beside it, which is enough for a one-agent shop. Wix, Squarespace and GoDaddy keep contacts and invoices in the website plan too; the difference the table shows is the quote the client accepts online.

Ask agents and most say life insurance is the hardest: nobody renews it at the kitchen table, every sale is a conversation about death, and it's why so many new life agents quit in the first year. Auto and home are the easiest, because the prospect already has to buy them and shops at renewal, which is exactly when a website with a quote form earns its keep. Whatever you sell, the page that converts is the one a prospect lands on from a search for their line in their town, with a form that asks the right things; the local-search and quote tests above score that.

In the US, insurance is regulated state by state: your state's department of insurance sets what an agent's advertising must show, your agency's name as licensed belongs on the site everywhere, some states also require the producer license number on the website and ads, and carriers add their own rules for what you can say about their products. Every builder here can put your license line in the footer; Zarla adds it when you type it in chat. Check your state's department of insurance and your carrier agreements before you publish.

Wix, on these tests: 15 of 18 to Squarespace's 11. Both write a first draft with AI and both have a blog; the difference is the quote form, the review, the newsletter and the chat: Wix has a price-quote form template ready to use, books reviews on its Core plan, sends 200 emails a month from the website plan and edits and adds pages by chat, where Squarespace's forms are general blocks with no quote template, its booking is Acuity Scheduling, a separate subscription, its newsletters go out from Email Campaigns, billed separately, and its AI chat adds no pages. The table above has every mark, and the order is computed from them rather than chosen, so read the scores rather than take our word for it.

On most of them. Zarla, Wix (from its Core plan) and GoDaddy take bookings on the website plan; Squarespace needs Acuity Scheduling, a separate subscription, and WordPress.com a booking plugin.

Asked twice on October 26, 2026, ChatGPT put Wix first both times, with Squarespace and WordPress both times, GoDaddy once, and three insurance-site services once each; it didn't name Zarla. Its sources were Website Planet's insurance list, Yola's own list (last updated September 8, 2026), which ranks Yola first and says "A quote request here is a customizable contact form, not a rating engine, so the premium still gets quoted in your rater.", and the services' own pages: InsuranceSplash is "$89/mo" with "No Setup Fees or Contracts", AgentMethods "Starting at $179/month", and ITC's builder now redirects to Zywave Websites with no price printed. ChatGPT's own warning was: "Don't collect sensitive information through ordinary contact forms unless the system is designed for it." None of those pages scores the builders on the same tests; the table above does, and the three services aren't scored here.

With Zarla, the first draft takes about 30 seconds: every page, written for your insurance agency, including a quote request form and a call-back request. What's left is your carriers, your license line and your reviews. Wix, Squarespace, GoDaddy and WordPress.com can also write a first draft with AI; how long the rest takes depends on how much you set up yourself. We haven't timed them side by side yet.

Wix, Zarla and GoDaddy have it built in. It takes another tool or a workaround on WordPress.com (with a booking plugin); Squarespace (Acuity Scheduling, a separate subscription). We read each on the builder's own pages on September 28, 2026, and re-checked them on October 26, 2026.

Renewal is when a client remembers you, and the newsletter is how. Wix sends 200 emails a month from the website plan and sells more on a separate email plan. Wix, GoDaddy and WordPress.com have it built in. It takes another tool or a workaround on Zarla (AI blog and a sign-up form; no newsletter sending); Squarespace (blog; sending email is a separate subscription). We read each on the builder's own pages on October 12, 2026, and re-checked them on October 26, 2026.

Building and previewing one can cost nothing on most builders; a live site on your own domain costs money on every builder here. Wix: Core, the cheapest plan with bookings, is $29/mo billed yearly. Light is $17/mo without bookings, and there's a free plan on a wixsite.com address. GoDaddy: Websites + Marketing plans are priced by country, and GoDaddy's page didn't show us a US price, so check it for yours. WordPress.com: Personal is $4/mo billed yearly; form file uploads need Business, $25/mo billed yearly. Plugins can add their own cost. Squarespace: Basic is $19/mo and Core $29/mo, billed yearly, after a 14-day free trial. Online booking is a separate Acuity Scheduling subscription. Zarla is free to build and preview, and you pay when you publish, on the Premium plan. Each price is the builder's own, read on its pricing or help pages (September 28, 2026); check it for your country before you buy.

Yes: Wix placed first of five here, with 15 of 18 points. Of the tests that are particular to insurance agents, it gets a tick on "Quote requests with the job details", "Policy reviews booked online" and "A blog and an email newsletter". The catch: bookings need the Core plan rather than the cheapest one, and pages for each town you serve are yours to write.